Exploring and Understanding the New World of Event Technology

"Smartphones will become the remote controls for our

lives."

Steve Mollenkopf, Qualcomm Chief Operating Officer

KiKi L’ItalienAmplified Growthwww.amplifiedgrowth.net@kikilitalien

Which Technology Should I Use & Which Should I Ignore? Why?

Tweetable!

“Choosing the right tech to pay attention to is easy: Know who your attendees are!” #MACE13

- @kikilitalien

"If you don't know who and why before you come up with what, you'll end up creating

nothing for no one."

- Whitney Hess, UX Consultant

1. Building Momentum

Hashtags

Plancast & Lanyrd

AR

Tweetable!

“Keeping attendees engaged starts early. Give them something to hold on to.” #MACE13

- @kikilitalien

How do you build momentum?

2. Encouraging Engagement

Tweetups & Meetups

How do you add engagement?

Make Your Event City-Wide

Geo-Location

Geo-Location

Tweetable!

“It is no longer enough to have all analog booths at your tradeshows.” #MACE13

- @kikilitalien

Content Creation On The Spot

Tout, Vine, & Instagram

How do you encourage engagement?

4. Continuing the Relationship

Follow Through

Follow up vs Follow through

•Follow up = pursue

•Follow through = see a project, task to its end

Inclusion That Doesn’t Die

Tweetable!

“The end of the event should never be the end of attendees thinking about you.” #MACE13

- @kikilitalien

How Will Today’s Session Change Your Future Events?

Share Your 3 Takeaways

KiKi L’ItalienAmplified Growthwww.amplifiedgrowth.net@kikilitalien

2/19 10-11 AM“The Beauty of Buzz: The 5 Social Tools For Events Every Planner Must Havehttp://bit.ly/bobweb13