Colin McFarland @MCFRL

Experimentation

Education & Tooling

Associations (x,y)

PromotionHere

Causality (x -> y)

HARKing

p-hacking

We tend to digest data in ways that confirm what we already think

Miami

Edinburgh & Glasgow

Singapore

BeijingBarcelona

Shenzhen

BudapestSofia

London

Tokyo

Peer review

Discovery

Ground Truth Problem

Parallelism

Configuration

Build tools that make doing the right thing easy

(and the wrong thing hard)

@MCFRL