Experience BMGEN in Campus Party 2013
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Transcript of Experience BMGEN in Campus Party 2013
120 INTENSIVE HOURS
WORKING WITH THE
BUSINESS MODEL CANVAS
By Maria Augusta [Guta] Orofino @maria_augusta
#cpbr6
120 intensive hours of training and attending individuals in Business Model Innovation
70 facilitators spread through different environments at the event
2,000 entrepreneurs attended
Lots of post-its, copies of the business model canvas, joy and fun
#cpbr6 and Sebrae in numbers
Sebrae Experience Temple
Highlights
The layout of a 100m2 stand located in the exhibition area,
reproduced the framework of Alex Osterwalder’s business model
#bmgen #canvas with the nine blocks forming rooms with space for
presentation of talks related to the theme.
Talks were given about the business model canvas, in addition to
interactive paths and guided visits at different hours, compatible with
the profile of the entrepreneur.
The non-stop activities began at 10 am and ended at 8 pm, and
reached some 650 people in the 4 days of the event.
Sebrae Experience Temple
Sebrae Experience Temple layout
Entrance
Revenue
Stream
Customer
Segments
Customer relations
Channels
Value
Proposition
Key
Activities
Key
Resources
Cost
Structure
Key
Partners
Sebrae Experience Temple
Sebrae Experience Temple
Sebrae Experience Temple Program
Campus Party is the world’s largest technology event! Created 16 years ago in Spain, each year the event attracts geeks, nerds, entrepreneurs, gamers, scientists and many other creative people who come together to accompany hundreds of activities related to Innovation, Science, Culture and Digital Entertainment.
For five days, talks, debates and workshops make Campus Party a unique experience because during this period it becomes the main meeting point of the most important digital communicators in the country. There are moments in which it is possible to interact, share knowledge, produce new ideas and accompany and analyze the main trends in the universe where innovate is the magic word.
In 2013, in the city of São Paulo, the event brought together 8,000 “campuseiros” who absorbed 500 hours of formative content in different stages and environments, fairs and exhibitions.
CAMPUS PARTY 2013
Sebrae is an entity created in 1972 that works throughout Brazil to support the development of micro and small companies to stimulate entrepreneurship in the country.
At #cpbr6 SEBRAE was represented by 70 professionals who acted as facilitators to disseminate the business models concept and stimulate entrepreneurship.
SEBRAE AT CAMPUS PARTY #CP6
Sebrae at #cpbr6
Inspired by the martial
arts, Sebrae’s
participation at #cpbr6
was based on promoting
knowledge, inspiring and
encouraging the
participants to beleive in
their entrepreneurial
abilities.
ACTIVITIES CONDUCTED
http://sebraenacampus.com.br/
Sebrae at #cpbr6
On-Line Diagnosis
On-line Diagnosis
Before and during the event, an entrepreneurial profile of the campuseiros was
realized, classifying them as follows :
GRASSHOPPER – Potential entrepreneur who has heard about startups and is in the
initial phase of seeking information about the issue.
EAGLE - Potential entrepreneur who is in the phase of ideation and trying to test and
validate his ideas in business. Needs to organize the logic of the business model.
TIGER – An entrepreneur whose business was validated and is in the initial stage of
operation. Has a consistent and rising business model.
DRAGON – Entrepreneur whose business is operating and has a potential to grow.
Requires advanced knowledge related to the business and potential partners for its
growth.
A stage dedicated to the theme of entrepreneurship that received various speakers and debaters related to startups highlighted by business models and social business.
Hypatia Stage
Hypatia Stage
Highlights
Talk “Transform your idea into a
business model” – Guta Orofino
Access the video of the talk and
presentation
http://bmgenbrasil.com/materiais/
Business talk with Yuri Gitahy and
Guta Orofino
http://sebraenacampus.com.br/palc
o-hypatia/papo-de-negocio/
The business marathon CPBR6 was a workshop organized by Campus Party in partnership with SEBRAE.
212 projects were pre-selected to participate in the Marathon that had the theme of sport or sporting events, an issue that is currently very important to Brazil.
At the end of the event, 36 projects were chosen.
Business Marathon
Business Marathon
Sebrae challenged programmers to develop, in
a maximum of 17 hours, applications in open-
source software that help entrepreneurs to
design business models.
Three entrepreneurs were awarded
http://sebraenacampus.com.br/hackathon/
Sebrae Hackathon
Sebrae Hackathon
Places were assembled to answer questions with
specialists from the following fields:
software, games, apllications and startups
design, photography, video and music
Social media and blogs
Sebrae GQs
Sebrae GQs
Local Innovation Agents and Business Orientation Agents circulated through all the environments of the event assisting the entrepreneurs to fill in the business model canvas. An estimated 700 people attended.
Sebrae Immersion
Sebrae
I had the opportunity to experience a unique moment in the event.
We began the preparations together with Sebrae in December 2012 and during the
days of
#cpbr13 we worked nearly 60 intense hours dedicated to disseminating the concept of
the business model #bmgen canvas.
At one of these moments, I received a group of entrepreneurs who visited me at the
Sebrae Experience space and invited me to participate in an event they organized to
discuss business models.
The group called itself Late Night Entrepreneurship. I asked what time the meetings
began. The answer was: around “11:30 pm: Will you come?” I said yes.
It was a marvelous experience. Everyone had their eyes wide open, an entrepreneurial
spirit and a desire to pursue their dreams and succeed.
Late Night Entrepreneurship
Late Night Entrepreneurship
I would like to thank Márcio Marques Brito [@marciosgg] from Sebrae and all the colleagues and entrepreneurs with whom I had an opportunity to enjoy this period.
Our thanks
This declaration presents only my own impressions and experiences and is meant to share my learning and growth in the process of disseminating for 5 days the #bmgen business model canvas.
Maria Augusta (Guta) Orofino
Email: [email protected]
Twitter: maria_augusta
Facebook: Augusta Guta Orofino
Blog: bmgenbrasil.com
Declaration
The business model canvas was created by Alex Osterwalder & Yves Pigneur and its use is released under Creative Commons license http://creativecommons.org/
Authorship rights