Project Reference: BTEC Level 3 Diploma in Art and Design (3D Design) – form and function series

Title: Exhibition Design 2014 Timing within Course: Yr 1, Term 3, 2014

Start Date: w/c 12th May 2014

Submission Deadline: Development Deadline: 23rd May 2014Final Deadline: 9th June 2014

Assessment Dates: 10th June until 24th June 2014

Designers in charge of project: Mark Addy & Selina De La Motte

THIS PROJECT IS AVAILABLE IN LARGER FONT SIZES, ON COLOURED PAPER AND VIA THE COURSE TUMBLR SITE.

Miskin ArtsUnits: Unit: 12 Computers in Art and Design

Unit: 18 Collaborative Working in Art and Design

Relevant Departmental Notes: Assessment throughout this course is essentially formative; designers can re-visit criteria to arrive at their final assessment grades. Your personal blog is regarded as part of your work and will be marked accordingly, alongside your sketchbook.

Evidence: This will be in the form of sketchbook work, (research, photographs, sketches, sketch-up) Tumblr, team participation and final exhibition.

Grading criteria: Pass / Merit / Distinction are attainable.

English and Maths: This project will include functional skills in English and Maths. Please bear in mind your industry requires eloquent use of English and accurate use of figures, to which end, the continuing development of these skills are firmly embedded inside all your work.

Note on copyright and plagiarism: This process will require independent research. Copying from the internet and additional sources is not appropriate and violates copyright and will be classed as plagiarism unless fully annotated and credited. You must make your work your own. We need to see that you have an understanding of the areas that you have researched. Copying work directly from ANY source will not be tolerated. If you quote ANY existing material you must put it in quotation marks and in brackets, attribute the source / author. For example: “Copying is cheating” (Robbie McGovan, 2013, Miskin Theatre)

For a more in depth analysis of what is required refer to the Exhibition Design 2014 Task Grids on the following pages.

Brief

For this project both year groups are required to work together in order to exhibit the final major project work of the final year students.

As there are only three working weeks for this project all research, design ideas and development needs to be completed in the first week. The second and third week is devoted entirely to exhibition build and individual team revisions on the graphics, website, exhibition design and promotion of the exhibition.

OverallIn many creative industries, designers are required to exhibit their work to other specialists and creative practitioners in order to raise the profile of their work.

Working as a team, you will need to assign team leaders assigned for particular roles covered within this unit. (i.e. exhibition build, graphics, website design and promotion). Each team leader will then report to the course leader (lecturer) at the end of each day. You will need to research how creative practitioners exhibit their own work and apply these principles to aid the second year’s final exhibition. Individuals will be marked on their team work and individual folders. Marks will be lost by individuals not seen to be contributing fully to the team effort or presenting a journal of work.

Professional Practice: Please be aware that you will be putting professional practice into action within Miskin Arts, which is a professional environment in which you are effectively being given the opportunity to publicly test your skills and gain creditable industrial experience.

Brief IV’d by Marie McGovan Mark Addy & Selina De La Motte

Miskin ArtsGlossary of terms:To aid in the development of your ‘design’ vocabulary a full glossary of terms will be handed out at the beginning of this assignment.

What you need to do: (in no particular order)NOTE: referring to your 3D course handbook, follow the design cycle, consistently applying notation in your journals, to address the following:

1: Know about the nature of collaborative working, by critically debating the nature ofcollaborative working, with detailed examples of issues surrounding such projects. You will be placed evenly in specialist skill groups by your second years. Then, read and analyse the brief highlighting and annotating the key areas, developing a clear time-management plan for each specialist group. Evidence your use of shared ideas generating purposeful research techniques to identify a final ‘themed’ concept for development.

You will need to describe, explain and critically debate the nature of collaborative working, with detailed examples of issues surrounding the project. Record joint decision making, concepts, finances, resources, materials, time management, leadership and roles etc. Note these findings in your folder, record, film or file. (Unit: 18:1-P1, M1 & D1)

2: Be able to plan and manage a collaborative brief, by comprehensively planning andmanaging a response to a collaborative brief.

Having defined your theme and title for the final show, you will now need to work quickly within your set teams, deciding on leadership and agreed processes. Each team is expected to comprehensively plan and manage a response to the brief.

In your group file, evidence how you plan to use and manage your remaining time in order to reach a successful outcome by the given deadline. Your focus should be the design and build of the exhibition to a set theme, cost and timescale, whilst working collectively to bring the final concept together in the final week. (Unit 18:2-P2, M2 & D2)

3: Be able to participate in a collaborative brief, by imaginatively fulfilling a collaborative brief, developing the potential of other collaborators.

You will need to show that you have participated and effectively fulfilled the brief, imaginatively, developing the potential of others in your team. Communicate your ideas within your teams on a daily basis, by keeping records of meeting minutes and joint decision making etc. Each team will need to show visual and written evidence of group participation. Throughout the process (and at appropriate stages), test your ideas against the opinions of others. Keep a record of all the opinions and comments gathered in your group folder. (Unit 18:3-P3, M3 & D3)

4: Understand collaborative working methods, by critically evaluating the effectiveness of own collaborative working methods with informed comment on relevant examples from experience.Review and purposefully/critically evaluate the effectiveness of your own collaborative working methods. Reference relevant examples, with informed comment from your experience. Refer to your own records, response of your team, other peers, tutor feedback and visitors to the show. Discuss the strengths and weakness of the project, with how issues were solved. (Unit 18:4-P4, M4 & D4)5: Understand the potential of digital media in contemporary art and design practice, by analysing digital media in contemporary art and design practice. In terms of research, you will be expected to undertake a complex analysis of the potential of digital media and use the findings to inform your ideas into digital outcomes. For this, you will need to analyse other exhibitions, exhibition designers and digital artists, applying your understanding into your own design ideas and final

Brief IV’d by Marie McGovan Mark Addy & Selina De La Motte

Miskin Artsexhibition concept. Your analysis will show a greater sense of understanding and confidence in reaching in-depth conclusions. (Unit 12:4-P1, M1 & D1).6: Be able to select materials for digital experimentation, by carrying out imaginative experimentation using multi-media techniques and processes independently. (Unit 12:4-P2, M2 & D2).From your research on exhibition design and designers, you will then be required to develop ideas, demonstrating in depth understanding and application of sketch up , Maya or AutoCAD. Development will be consistent and innovative reflecting on creative decision making. You will need to demonstrate that you have a clear understanding of the benefits of using both traditional (thumbnail sketches) and digital techniques in combination.

7: Be able to produce work using digital art and design techniques, by presenting sophisticated and imaginative visual outcomes, showing sophisticated use of digital art and design techniques. For this task you will be required to produce and present outcomes that demonstrate an ability to work confidently and independently with 3D modelling packages and digital media. You will need to explain your stages of digital design, annotating your techniques applied. You will need to show an informed understanding of traditional and digital techniques, referring to the positive and negatives of both. Outcomes presented will demonstrate creativity and an imaginative approach to communicating ideas through digital work. (Unit 12:4-P3, M3 & D3).

Presentation for overall final assessment: Monday 9 June 2014 at midday.

When you successfully complete this project you will:

Unit 12: Computers in Art and Design1 Understand the potential of digital media in contemporary art and design practice2 Be able to select materials for digital experimentation3 Be able to produce work using digital art and design techniques

Unit 18: Collaborative Working in Art and Design1 Know about the nature of collaborative working2 Be able to plan and manage a collaborative brief3 Be able to participate in a collaborative brief4 Understand collaborative working methods.

Key Skills: Literacy, numeracy and ICT.

Essential reading: Exhibition Design [Hardcover] David Dernie (Author) Exhibition Design (Portfolio) [Paperback] Philip Hughes (Author) Basics Interior Design: Exhibition Design [Paperback] Pam Locker (Author)

Websites:http://www.enviz.co.uk/http://www.exhibitionnews.co.ukhttp://www.expoabc.com

Journals: Event Design, Lighting magazine, Blueprint magazine, Icon magazine, Design Magazine, Eco Designs

Note: Please take advantage of the library within your main teaching area as many of the learning resources are specific to your assignment.

Brief IV’d by Marie McGovan Mark Addy & Selina De La Motte

Exhibition Design 2014 Task Grids

Miskin ArtsUnit 12 : Computers in Art and Design

IMPORTANT: The following are TASKS (Grading and assessment criteria in bold, tasks in plain text)

TASKS To gain a Pass: TASKS To gain a Merit: TASKS To gain a Distinction:

P1. Review the potential for digital media in contemporary art and design practice

Describe how digital media is used in contemporary art and design practice.

Research and highlight specific examples using appropriate terminology.

The range of ideas andexamples will be basic.

M1. Explain the potential for digital media in contemporary art and design practice

Understand the purpose of visual research for which will be effective, consistent andrelevant, referring to digital techniques.

Analysis will influence the preparation of materials for digital outcomes with consideration and understanding.

Explain the use and context of digital media in art and design contemporary practice with more precision and understanding.

Demonstrate the ability to articulate explanations about the use of digital media incontemporary practice that are not purely descriptive.

D1. Analyse digital media in contemporary art and design practice

Undertake a complex analysis of the potential of digital media and use the findings to inform imaginative preparation of ideas and work for digital outcomes.

Work will demonstrate an ability to analyse the purpose, effect and context of contemporary art and design practice in more detail and depth.

Analysis will show a greater sense of understanding and confidence in reaching in-depth conclusions.

P2. Select art and design materials for experimentation using digital techniques and processes

Select a basic range of materials for digital experimentation. Ideas will be explored and materials selected in an obvious way.

M2. Carry out effective experimentation using multi-media techniques and processes purposefully

Demonstrate well-organised exploration and development of multi-media (digital andtraditional) techniques and processes.

Showing a deeper understanding of the

D2. Carry out imaginative experimentation using multi-media techniques and processes independently

Be able to find a wide range of sources from which to develop creative ideas that demonstrate an in-depth understanding of hardware and software.

Development will be consistent and Brief IV’d by Marie McGovan Mark Addy & Selina De La Motte

Miskin Artseffectiveness of hardware and software and traditional techniques, and an ability to refine ideas.

innovative reflecting on creative decision making.

Demonstrate that you have a clear understanding of the benefits of using certain traditional and digital techniques in combination.

P3. Produce outcomes using digital art and design techniques.

Produce and present art and design outcomes using a basic range of digital art and design techniques.

Solutions will match the brief and equipment will be used safely.

Ideas will be seen through to a conclusion.

M3. Present purposeful visual outcomes showing effective use of digital art and design techniques.

Present purposeful visual outcomes that are effective in meeting the brief.

Ideas will be carried through to a conclusion with a greater sense of purpose.

More consideration of alternative ideas and ways of working with digital media.

Hardware and software will be handled with more purpose.

D3. Present sophisticated and imaginative visual outcomes showing sophisticated use of digital art and design techniques.

Produce and present outcomes that demonstrate an ability to work confidently with hardware and software.

Digital outcomes will be produced with greater independence.

Be able to relate your outcomes to the specific techniques and equipment you have used and applied.

Show an informed understanding of the potential of using computers in your own art and design work, as well as recognising of the limitations of digital and traditional techniques.

Outcomes presented will demonstrate creativity and an imaginative approach to communicating ideas through digital work.

Brief IV’d by Marie McGovan Mark Addy & Selina De La Motte

Miskin Arts

Unit 18: Collaborative Working in Art and Design

IMPORTANT: The following are TASKS (Grading and assessment criteria in bold, tasks in plain text)

TASKS To gain a Pass: TASKS To gain a Merit: TASKS To gain a Distinction:

P1. describe the nature of collaborative working

Demonstrate that you can describe the qualities and skills needed for working collaboratively.

Work may not contain much detail or elaboration on examples of how this might be applied. Descriptive rather than analytical language, with no examples or further explanation.

M1. explain the nature of collaborative working, with reference to relevant examples of issues surrounding such projects

Give clear examples of how and why collaboration occurs as well as the issues that surround such projects.

Demonstrate an awareness of the problems surrounding collaborative work and show an understanding of how this affects the end product as well as progress on a project.

D1. critically debate the nature of collaborative working, with detailed examples of issues surrounding such projects

Show that you are not only aware of the nature of collaborative work (and the potential issues that this brings with it), but also that you can give clear, detailed examples of how these issues impact onthe work of a practitioner.

You must bring in an element of critical debate, demonstrating that you are aware of both the advantages and disadvantages of a particular issue.

P2. plan and manage a response to a collaborative brief

Show basic awareness of the need to plan and manage progress effectively, but mayproduce documentation that is quite brief.

Documents may not be very detailed or effectively completed.

M2 effectively plan and manage a response to a collaborative brief

Complete documentation in some detail with reference to how changes to original plans have been actioned throughout the production process.

It should be clear that the documentation and planning put in

D2. comprehensively plan and manage a response to a collaborative brief

Complete detailed and thoughtful planning documentation. Showing that thorough, considered monitoring and management of progress has taken place.

It should be clear in the work

Brief IV’d by Marie McGovan Mark Addy & Selina De La Motte

Miskin Artsplace has effectively informed the work then produced and theprogress of the collaborative process.

produced,that planning and management of theprocess has played a part in your success in meeting the required brief.

P3. participate in a collaborative brief

A lack of full engagement with collaborative working.

Pass level learners may struggle to maintain their work within the group and not always manage their progress very efficiently.

The finished exhibition should demonstrate that the demands of the brief have been met and that collaborative work, (even if troubled), hasbeen conducted in line with the understanding gained from earlier investigations.

M3. effectively fulfil a collaborative brief

Show you have fulfilled the demands of the collaborative brief effectively and show anability to work with collaborative partners effectively.

Where issues have arisen, it should be evident within your work that an understanding of the need to collaborate with others and communicate effectively has informed decision making and practical activity.

D3. imaginatively fulfil a collaborative brief, developing the potential of otherCollaborators

Meet the demands of the given brief well and produce a product (exhibition) that demonstrates the combined strengths of all members within their collaborative group.

It should be evident within workthat the understanding gained about effective collaborative techniques has been applied consistently andthat continual management of progress has been implemented to produce a product that has allowed allcollaborative partners to work to their full potential in an effective manner.

P4. review the effectiveness of own collaborative working.

Review your abilities to work effectively in a collaborative situation in a way that fairlyreflects your own involvement.

You may not go into great depth about the contributions or feedback from others, but must refer to it within your work.

M4. purposefully evaluate the effectiveness of own collaborative working methods, with reference to relevant examples and experiences.

You must evaluate your work on the project as well as your contribution to the team in an effective manner. Detailing with some care the way in which their understanding of

D4. critically evaluate the effectiveness of own collaborative working methods with informed comment on relevantexamples from experience.

Respond in a thoughtful and in-depth way to collaboration and give numerousrelevant examples from your own practice.

Brief IV’d by Marie McGovan Mark Addy & Selina De La Motte

Miskin Arts

Evaluations may reflect more on the resolved concept rather than the collaborative process.

Such responses should deal with your role within the team and your contribution to both the group dynamic and the production process.

collaborative method has informed your own progress and that of your team.

You should illustrate points with well-chosen and thoughtful examples from your experiences and link the challenges faced to that of other practitioners.

Comment on the feedback of others should strengthen your response and inform yourconclusions.

Critically analyse the challenges faced and identify the strengths and weaknesses that working collaboratively has brought to the task.

Relate your own experiences to that of the others, demonstrating an understanding of the vocational context of your own practice.

Exhibition Design 2014

Assessment Grids

Brief IV’d by Marie McGovan Mark Addy & Selina De La Motte

Miskin Arts

Brief IV’d by Marie McGovan Mark Addy & Selina De La Motte

Qualification: Level 3 Diploma in Art and Design (3D) Name:

Project: Team Exhibition Design Project 2014 Unit Title: 12: Computers in Art and Design

Aim and Purpose: The aim of this unit is to enable learners to develop skills and understanding of the use of computers in art and design. They will research existing applications of computer use, and develop creative responses through their own study and production of computer-based art and design work.study and production of computer-based art and design work. give learners knowledge, skills and understanding of the exhibition design process, from development of initial ideas, through to realisation of the final concept. This unit will enable learners to develop skills and understanding of the use of computers in art and design.They will research existing applications of computer use, and develop creative responses through their ownstudy and production of computer-based art and design work.

Criteria: 1,2,3 Initials: IV: Final Grade: Date:

To achieve a Pass, the evidence must show that the Designer is able to:

To achieve a Merit, the evidence must show that the Designer is able to:

To achieve a Distinction, the evidence must show that the Designer is able to:

Evidence (in some cases, you need to specify where P, M and D criteria is separately)

Mid Point Assessment

P1 review the potential for digital media in contemporary art and design practice

M1 explain the potential for digital media in contemporary art and design practice

D1 analyse digital media incontemporary art and designpractice

P2 select art and design materials for experimentation using digital techniques andprocesses

M2 carry out effectiveexperimentation usingmulti-media techniques andprocesses purposefully

D2 carry out imaginativeexperimentation usingmulti-media techniques andprocesses independently

P3 produce outcomes usingdigital art and design techniques.

M3 present purposeful visual outcomes showing effectiveuse of digital art and design techniques

D3 present sophisticated andimaginative visual outcomesshowing sophisticated useof digital art and designtechniques.

Miskin Arts

Brief IV’d by Marie McGovan Mark Addy & Selina De La Motte