EXHIBITION ANF FAIRS PPT final.ppt

8/9/2019 EXHIBITION ANF FAIRS PPT final.ppt

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PROMOTION

INTRODUCTION

• It means to push forward or to advance an idea, to gain its

acceptance and approval.

• It is the co-ordinated, self-initiated efforts to estalish

channels of information, influence and persuasion to

facilitate or foster the sale of goods and services.


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Ingredients include:

• !dvertising

• "ulicit#

• "ersonal $elling and

• $ales "romotion

PROMOTION MIX


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PROMOTION MIXCHART

MARKETING

CHANNNEL

CONSUMER

CITIZEN

PERSONAL

SELLING

CONSUMER

PROMOTION

AIDS

DEALER

PROMOTION

AIDS

ADVERTISING

AND

PUBLICITY


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ADVERTISIN

• It is as an# paid form of non-personalpresentation and promotion

D%&INITION'


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O!"ECTIVES

Increasing the usage of a certain product .

Creating new customers .

To otain feedac( from customers .

To indicate introduction of new products


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ADVANTAES

Can e used to educate and motivate thepulic.

It is a powerful media.

These ads have een successful in connectingthe user with the information he re)uires.

It is mandator# for roadcasters to air someadvertisements related to consumer interest.

"ulic advertisements educate a numer ofsocial and moral issues.


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DISADVANTAES The impact that advertisements causedepends on the state of mind of anindividual and his past e*periences.

increase in consumption of sustances li(ealcohol and cigarettes after viewing the ads.

%*cessive advertising has ecome a

nuisance in most cities.+anufacturers easil# ma(e false claims

aout an# product.


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!dvertising $ales "romotion

. # using a variet# of persuasiveappeals.

. The# offer incentive to the consumersto u# the product or service now.

. !ppeals are emotional orfunctional in nature.

. !ppeals are rational.

/. Time-frame is long term. /. Time frame is short term.

0. The primar# o1ective is to createan enduring rand image.

0. To get sales )uic(l# or to induce trial.

2. Indirect and sutle approach. 2. Direct in approach to induceconsumers to u# a product or service.

DIFFERENCES


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• It is the est means of oral and face toface communication.


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It is one of the four aspects of promotional mi*. 3The other three parts of the promotional mi* are

advertising, personel selling, and pulicit#4 pulicrelations.5 +edia and non-media mar(eting communication are

emplo#ed . It can e directed at the customer, sales staff, or

distriution channel memers .It is targeted at retailers and wholesale are called trade

sales promotions.

SA$ES PROMOTION


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TYPES OF SA$ESPROMOTIONConsumer "romotion Tools'

• $!+"6%$.

• COU"ON$.

• C!$7 R%&UND$.

• "RIC% "!C8$.

• "R%+IU+$.


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Consumer "romotion Tools'

• !D9%RTI$IN: $"%CI!6ITI%$.

• "!TRON!:% R%;!RD$.

• "OINT-O&-"URC7!$%.

• CONT%$T, $;%%"$T!8%$ !ND :!+%$.


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Dealer "romotion Tools

Trade "romotion Tools


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• !lso termed as personnel selling.

• $hould also ta(e into account the customers

need.• Two concepts of salesmanship'

. 7as to win customer confidence # first

1udging the customer.

. Then puts forth his product and tells the goodpoints of his product.


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!dvantages'-

• %stalish a rapport face to face.• Instant feedac( • 7elps in uilding customers lo#alt#.• Clears up misunderstandings.

• Its fle*iilit#.


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AIDA%S FOR

SA$ESMANSHIP


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•

It is a window in a shop displa#ing itemsfor sale or otherwise designed to attract

customers to the store.

WINDOW DISP$AY


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O!"ECTIVES

To attract persons into the store !ttractive window displa# is a ver# vital factor in

effective sales. $ales on modern lines have reali


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EXHI!ITION AND

FAIRS


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EXHI!ITION AND FAIRS

DEFINITION:

%=7IITION' It is direct, face-to-face medium.

&!IR$' ! gathering held at a specific time > place foru#ing > selling of goods


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CHARACTERISTICS OFEXHI!ITIONS !n#one can attend ? memers of the pulic and trades people.

!dmission ma# e free or more li(el# # tic(et purchased in

advance or arrival.

$uch e*hiitions can e held outdoor or indoors.

"ulic shows considered to e local restricted to near# residents.

%vents can e run # trade associations or professional e*hiition

organi


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!ENEFITS OFEXHI!ITIONS

7elps to estalish, change or maintain #our reputation.

!sence could e viewed correctl# or incorrectl#.

"roducts can e displa#ed.

It ma# also e demonstrated, touched, tested, e*amined and operated #

visitors.

@ou can create the perfect sales environment.

:ives #ou the opportunit# to research #our mar(et.

! show enales #ou to learn all aout #our trade in a short space of time.

Trade e*hiitors generall# tend to have smaller, tighter attendance

containing a higher percentage of potential customers.


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DRAW!AC&S OFEXHI!ITIONS ! show ma# e set for the wrong reasons.

It could e organi


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DRAW!AC&S OFEXHI!ITIONS eing on displa# hour after hour, da# after da# can e

oth a lessing and a curse.

If products egin to loo( tatt#.

9isitors are also unwilling to place orders on site,preferring to see several stands and gather their

thoughts together efore ma(ing decisions.

If there are large numers of visitors, it is li(el# that

onl# a ver# small percentage of them will e interested. It ma# e hard to attract visitors, unless a rival event is

een staged near#.


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D%T!I6 "6!NNIN:

&RO+ INITI!6 RI%& TO O"%NIN:D!@ T7% $C!6% O& O"%R!TION.

C7OO$IN: ! D%$I:N%R.

T7% RI%&. T7% UD:%T.

T7% TI+% $C7%DU6%.

&R%I:7T !ND TR!N$"ORT CO$T.

DOCU+%NT!TION.

"!C8!:IN:.


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C!$% +!R8IN:.

CU$TO+$. IN$UR!NC%.

$T!&& !CCO+OD!TION !ND TR!9%6.

CON$TRUCTION O& T7% $T!ND.

$O+% D%$I:N "OINT$.

%6%CTRIC!6 R%AUIR%+%NT$.

%=7IITIN: CON$U+%R :OOD$.

%IN: "R%"!R%D. &6O;%R !ND "6!NT$.

"7OTO:R!"7@ !ND O"%NIN: D!@.


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TYPES OF TRADE

FAIRSTrade fairs can e roadl# divided into

t#pes'

:eneral &airs' In such fairs all t#pes of goods aree*hiited.

$peciali


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ADVANTAES It helps to meet potential customers.

"rovide an opportunit# to (now the latest developments

and trends in the industr#.

In certain countries media advertising is not allowed sotrade fairs pla# an important means of promoting

goods.

Trade fairs and e*hiitions enale to clear

misconception. The# enale the participants to oo( direct orders and

also ring in good name and reputation.


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CHEC&$IST %&OR% T7% &!IR'-

•"repare +ar(et Research Report.

•Draw up +ar(eting "lan.

•Otain Clearance from the :overnment forparticipation.

•Reservation of $ite46ocation.

•"repare a list of "rospects orusers and issue invitation.

•!ppoint agents to clear the goods from the customs.

•!ppoint personnel to handle e*hiition, if re)uired.

•&inalise udget.

•"repare !dvertising and "ulicit# +aterial.


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CHEC&$IST

DURIN: T7% &!IR'-

• %nsure proper organisation of the stand, hospitalit# to thevisitors,availalit# of sales literature.

• "repare a list of visitors at the stall.• 9isit other stands to estalish personal contacts.

• Collect necessar# information aout competitors.• "repare a report of dail# usiness, if trading is conducted.

• Report to the press4 media.

• Inform the organisers of an# difficult prolem.


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CHEC&$IST

!&T%R T7% &!IR'-

• !rrange disposal of stands.

• Compile reports of orders4in)uiries.

• &ellow up in)uiries.

• Despatch than(s letters.

• +a(e pa#ments to the temporar# emplo#ees,

organisers.

• Collect incentives, if an# from the governments.


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FORTHCOMINS EXHI!ITIONSAND FAIRS OF '(()

$R.NO N!+% 9I$ITOR

IN&OR+!TION

OR:!NI-

B%R

. India knit fairTirrupur

7th –9th October2009

(Apparel &clothing

!epre"entati#e"of fa"hion &

clothingindu"trie" &general public.

Apparel$%port

ro'otionouncil)

*e+ delhi)India.


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$R.NO N!+% 9I$ITOR

IN&OR+!TION

OR:!NI-

B%R

. ,-ehe' India 2009International $%po)

/andrakurla o'ple%)1u'bai

22nd2th October

(d-e"

Indu"tr- "ector" of Indiaand 3outh A"iannation" like/anglade"h) 3ri 4ankaand aki"tan)con"i"ting of Operation5 1anager") 3eniorroduction!epre"entati#e")

urcha"e ,epart'ent"of roce""ing Indu"tr-),eci"ion 'aker" and

Trader".

$13 I*,IA


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$R.NO N!+% 9I$ITOR

IN&OR+!TION

OR:!NI-B%R

/. India International6arn $%hibition

6A!*$ 2009

India 8nit airo'ple%)

Tirrupur

:th;th 3epte'ber

(-arn"

The'anufacturer"

of -arn") bothnatural and'an'ade fibert-pe") fro'acro"" thecountr- ando#er"ea".

3.31edia &1arketing)

/anglore.


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EXHIBITION ANF FAIRS PPT final.ppt

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