Executive summary 18 09-2013 v2 (1)

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How Do We Think We Can Achieve To Raise £4 Million plus Over The Next Seven (7), months and Beyond. Stephen Lyall has a background in Business and Marketing spanning over the last seventeen (17), years. His profile you will be able to read in pages to follow, he ran businesses that were successful and unsuccessful but from a starting cash flow of £0.00, in that period Lyall turnover was close to £16 million plus. John O'Brien fourteen (14), years in the comedy circuit in Scotland and countries stretching as far as Australia. Huge, huge following... Gavin Corlos-Moreton is from a past that not many would dare to tread (Paratrooper and Marine), he has a huge following of Servicing and Ex- Servicemen, professionals Businessmen/women in the UK.

Transcript of Executive summary 18 09-2013 v2 (1)

Page 1: Executive summary 18 09-2013 v2 (1)

How Do We Think We Can Achieve To Raise £4 Million plus

Over The Next Seven (7), months and Beyond.

Stephen Lyall has a background in Business and Marketing spanning over the last seventeen (17), years. His profile you will be able to read in pages to follow, he ran businesses that were successful and unsuccessful but from a starting cash flow of £0.00, in that period Lyall turnover was close to £16 million plus.

John O'Brien fourteen (14), years in the comedy circuit in Scotland and countries stretching as far as Australia. Huge, huge following...

Gavin Corlos-Moreton is from a past that

not many would dare to tread (Paratrooper

and Marine), he has a huge following of

Servicing and Ex- Servicemen, professionals

Businessmen/women in the UK.

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With strong worked out marketing strategies, kept within a very tight budget, combined we will create an automatic, high profile, trusted and energizing.

Allocated fund base to donate to. Interestingly between the three amigo's we have a combined following on Facebook, Twitter, Linkedin and other portals of over 9600 Followers/Friends.

Some of our followers are high profile Politicians, Comedians and Service Men as well as Wealthy Entrepreneurs.

Other professional organisations paid through what they achieve, will be putting a merchandising campaign together, not just promoting Lyall, O'Brien and Morton but also the five (5), companies that helped us to raise the funds to start this off.

The merchandising will have all companies names branded on it, that supported the start of this amazing Journey ahead.

This proposal will also be sent to a MSP within SNP and we expect backing and support from them, although this has not been confirmed yet.

Lyall has sat in The Scottish Parliament in a live debate, May 2012, highlighting the difficulties SME's go through but also why the unemployed struggle to find work in today's economy. Still live to watch in via Google

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How It Works

Gavin Corlos Moreton is an Ex Paratrooper and Marine, now a professional coach in Urban Training. Gavin will prepare Stephen Lyall, John O'Brien over the next 5 months with intense and sometimes brutal outdoor routines. We have all passed medicals to take this task on. Gavin quoted “It’s not just the body that needs trained; the mind has got to be trained also".

As the Marathon is designed over sixty (60), days, two (2), days on, one (1), day off, the training over the five (5), months will be the same routine. This trains our mind and body, for the 40/60.

Month One (1), will be intense but more of a get ready for what has to come over the following four (4), months.

On The 18,09;2013 at 10.30am, the Marathons will commence from outside or as close to Hollyrood as possible.

The Marathons will be run in Scotland and the last seven (7), will take place in Wales and Ireland. With a twist at then end.

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What’s In It For You

If This Is A Cause You Feel Is Worth

• Supporting: Satisfaction!

All Literature, Media and TV Exposure, Will Include Your Brand or Name

• Being Part Of Scotland’s Biggest Hurdle:

Getting RID of IGNORANCE and FEAR, For the YES or NO vote!

Who or What Type Of Company Can

Participate ?

Any reputable person or company from any culture, who has a Scottish Postcode and truly believes that educating rather than scaremongering, is the best for Scotland.

You would have to be happy with where the money raised is going. Helping SME's in Scotland and up and Coming new stars, which creates growth, creates, jobs, creates, consumer spending. AS YOU know this is not rocket science!

What Would Be the Total Cost To YOU or

YOU’RE Business ?

The estimated cost is £40,000, to hold this mammoth task over The seven (7), month period. Each company’s total output would be no more than £8,000 but this could be reduced significantly.

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Because we have many different types of needs to

Complete the 7 months, depending on what type of company or contacts you have, your input could be product as well as YOUR hard earned cash.

The list could come from your brand, food, advertising material, car and driver (driver already chosen), this part could reduce your investment/support significantly.

The largest cost is the living expenses of the three individuals over the 7 month period. This total of £24,000. This works out on average a living cost of £258 per week, working week would consist of 60 hours per week, broken down gives us an average of £4.30 per hour.

We Wish

Hotels in the forty (40), destinations will be FREE to the three Amigos, huge expense taken out of the running costs.

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Where Will Your Money Go and How It Will Be Accounted For

A bank account will take your investment/support, only for the initial funds raised between the five (5) companies supporting the Journey Ahead. Every penny used from the account will be registered and only taken out via an expense card. This is the only money that will be available to us throughout the next 7 months.

Money raised from the event, exposure etc. Will be put into a trust fund with 5 allocated members all from a business background, with good experience in SME's or The Comedy Circuit.

They will be appointed after being vetted and will be responsible to who and why we have allocated out the funds to support individual SME's.

What If You Are Not Happy With The Way The Event Goes.

If for any valued reason you are not happy in the first 3 months of the Journey, we would look at your total investment and refund Forty (40) % of your investment in the

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Project.

Our Allocated Solicitors would look at your reason and if valid would refund you without delay.

This is not something we envisage as 100% commitment will be put into the project by O'Brien, Morton, Lyall and any other associated companies that are part of the journey. I.E. PR team, Volunteers etc.

All third parties would be vetted before they participate.

WHY Are We Doing This?

Good question:

Vote in 2014. By April 2014 most people in Scotland will have made their minds up BUT will it be a manipulated YES or NO, will it be because of all the wrong reasons.

We are not going to put ourselves through hell and back to swing their vote towards a YES, we are doing this just to make people understand, it's important to VOTE either way BUT through

KNOWLEDGE not IGNORANCE.

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Funds Raised during the next seven (7) Months and long after.

Fund's raised will go straight into a SECURE TREASURE FUND to help new or Existing Businesses.When business is struggling, they go through a process that takes too long to help them and most of the time, the suupport or lack of it, has come from people that have never ran a business. THAT IS WRONG!

The panel of business men/women, will be experienced, will know what they are doing and be able to make a quick but calculated judgment on the WHY'S and the HOW'S for these SME's.

In a time frame that does not cost them money, build false hope and not take them through the slow NO process.

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Costs for the Marathons based over the training period and the

40/60

First 5 months.

Living costs for the three (3) Amigo's to survive over the five 5 months’s training. Promoting, fund raising etc. £20,000

Kit Required £1800 Advertising £1000 PR £1500 Food and nutrition £170 per week = £3400

Total £7,800

Some of the above we will get free. If this was the case the extra money left over would be divided and sent back to the companies/ individuals that supported the JOURNEY.

Total outlay with no freebies based on each month, over five (5) moths for the above = £ 27,800

Marathons begin on September 18th

Costs.

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Hotels Free

Food £1800 Driver £2000 Lyall, O'Brien Moreton £4000 Advertising £1000 Fuel £600 PR £1800

Unexpected £1000

Total cost from 18-09-2013 = £12,200

Total Combined Cost £40,000

The major expense is living expenses over this seven (7) month period. With the weekly hours we are committing to, it works out we are on an hourly rate of £4.30 per hour.

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The Route / Journey

The route has been well planned and thought out, one of the reasons we require a driver. You will notice that some of the towns/city's are steeped in Fascinating Scottish History. Below on this page there is couple of examples. It's a route full of beautiful scenery as well as tough terrain. Here it is below in order.

Edinburgh close to the Parliament. Glasgow from Georges Square. Stirling from the William Wallace Monument. Perth. Dundee. Montrose. Inverbervie. Aberdeen. Peterhead. Fraserburgh. Banff. Lossiemouth. Nairn. Brora. John O'Groats. Inverness. Fort William. Oban. Crinan. Tarbet. Campbletown. Stranraer. Dumfries.Gretna. Bigger. North Berwick.St Andrews. Kirkcaldy. Glasgow. Kilmarnock. Ayr, Final destination in Scotland Hollyrood.

4 in Wales and 3 in Ireland

In Wales I am close to an SNP who will Advise us on which four (4), City's or Towns, we will get the best response From.

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A few wee tails from two (2), of the interesting and rural places we will stop at.

John O’Groats: (Taigh Iain Ghròt in Scottish Gaelic) is a village in the Highland council area of Scotland. Part of the county of Caithness, John O' Groats is popular with tourists because it is generally regarded as the most northerly settlement on the island of Great Britain, although this is not a claim made by its inhabitants and is in fact false. It is however one end of the longest distance between two inhabited points on the island of Great Britain, Land's End being the other. (The most northerly point on the island of Great Britain is nearby Dunnet Head).

John O' Groats is 876 miles (1,410 km) from Land's End, 690 miles (1,110 km) from London, 6 miles (9.7 km) miles from the Orkney Isles,

12,850 miles (20,680 km) from New Zealand and 2,200 miles (3,500 km) from The North Pole. It is 4.25 miles (6.84 km) from the uninhabited island of Stroma.

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Crinan: The Crinan Canal is a canal in the west of Scotland and is operated by Scottish Canals. It takes its name from the village of Crinan at it's

westerly end. Nine miles (14 km) long, it connects without the need for a long diversion Around the Kintyre peninsula, and in Particular the exposed Mull of Kintyre.

The canal was originally built for commercial sailing vessels and later Clyde puffers to travel between the industrialised region around Glasgow to the West Highland villages and islands. It was designed by civil engineer John Rennie and work started in 1794, but the canal was not completed until 1801 (two years later than planned).

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Foundational Training

Products & Services

• Fundamentalso Learning the basic: fundamental exercises in order to build a foundation in the body

and get the bodies muscles reacting as one• Squat• Squat Thrust• Press up• Squat Jump• Burpee all 4 of the above in 1exercise

• Plyometrico Jumping using hands and feet, teaching the body to produce power and strength

• Using fixed objectso Using fixed objects such as walls, benches, rails, steps and many other safe objects

around the area to develop strength endurance, flexibility and coordination in a funeffective way

• Using furnitureo Using your own furniture to train indoors or out, many good highly effective

exercises can be done on just 2 dining room chairs• Equipment

o Using Sandbags, Kettlebells, Tyres and ropes as part of a strength program

Technique

• General runningo Learn to run effectively using running trainers

• Natural runningo Learn to run the way nature intended, using minimalist trainers you will change the

way you look at running and develop strength you thought you never had..• Short distance

o Sprinting, focusing on stride, pace and range of movement to deliver powereffectively to complete distances from 100m to 10k

• Long distanceo Teaching pace, breathing techniques and economic running in order to complete

marathons and half-marathons• Breathing and Exercise

o Learn to breath effectively in order to get the best out of a session and increase thespeed of recovery and repair

• Bodyweight exerciseo lOO's of bodyweight exercises each with something different to offer the body

www .streetgymuk.com

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Strength and Conditioning

• Bodyweight Enduranceo High reps bodyweight exercise using exercises such as the squat, press up, bridge,

handstand, pull ups and leg raises• Bodyweight Hypotrophy

o Progressively harder exercises lower reps• Bodyweight Strength

o Advanced strength exercises low reps• Nutritional Advice

o What to eat, what not to eat in order to give you the best possible performance andresults

Specialist

• Military circuit trainingo Old school military circuits, with the added infamous military motivation

• Sports specific exerciseo Training tailored to sport to increase performance, and prevent injury

• Street trainingo Training in the urban environment using obstacles around the city and surrounding

• Running conditioningo Training to strengthen the muscles used for running, also mental barriers overcome

• Events and challengeso Design and organisation of events, fitness challenges and training for events

Personal Training

• Outdoor specific trainer

• Bodyweight specialist

• Fitness coach

• Kettlebell Instructor

• Boxercise Instructor

• Military circuit Instructor

• Street trainer

www .streetgymuk.com

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NOTES TO THE READERS OF THIS PRESENTATION

You have read this far and thank you for showing an interest. We hope you have enjoyed the read, understand Why we are doing this and last but not least support our mind blowing, death defying, making the Impossible Possible.

Thank you from:

• Stephen Lyall• John O'Brien• Gavin Carlos Moreton• The People and SME's within Scotland

Regards The Three Amigos

We hope YOU enjoy our profiles below

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Stephen Lyall Profile

Location Glasgow Age 44

July last year I and John O'Brien began training to run 40 marathons and 40 comedy gig's over 60 days.

Due to unexpected events and several adjustments .We put the start date back to later this year, 18-09-2014.

Stephen one of the key innovators in the team and, as an ideas man, he moves at a staggering pace juggling numerous balls in the air. The past 19 years he has gained experience running both small and large businesses, he has a well balanced understanding of what business owners and drivers face. Having faced the same trials as many SMEs have to face, gone through, first hand, and suffered some of the huge disappointments and frustrations in business

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The businesses Stephen has built in the past have covered the whole of the UK with products being in America, Canada, Japan and a variety of other countries. Starting, as many businesses have, with a very small budget, Stephen's businesses grew to a turnover exceeding £16 million, over a period of 16 years. He firmly believes it is not just what resources you have; it’s how you use them that creates survival and success.

Stephen says "I was lucky, I had a mentor who coached and guided me for the first two years and it worked because I listened. Without that superb sounding board, someone to stop me wasting money and going down blind alleys, I really don’t think I would have had enjoyed the same success".

The lesson that Stephen believes is his most important, is that in business, power is posture and knowledge, knowing what to do, when to do it and how to do it. Timing is the key to most new ventures.

Learn from your failures, brush yourself down. As Richard Branson said “Business opportunities come along as often as buses”.

Vision, Attitude, Passion, Enjoyment,

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Experience

Managing Director Business Growth Now / Now Holdings March 2011 – January 2013 (1years 8 months) Glasgow, Scotland.

We helped SMEs find the most cost, time and resource effective marketing and sales methods. Essentially we help SMEs get the right marketing and selling messages in front of right people so that customers buy from them and not their competitors.

Most small businesses fail only because; they don't know what they don't know.

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Past Businesses Over the Last Seventeen (17) years

Director

Limousines Direct

July 2005 – October 2007 (2 years 4 months) Glasgow Scotland

Owner of the 2nd largest Luxury Stretch Limousine service in Britain, which also included other luxury vehicles such as Bentleys, Mercs, Range Rovers etc. Clients such as Simon Cowell, Elaine C Smith, the late great James Brown, clients throughout the UK as well as visiting tourists.

Still details and pictures on Google.

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Director

Worldwide Air Fresheners

January 1997 – March 2004 (7 years 3 months)

Built the business from two(2) staff, to 147, from a zero budget, within two(2) years. Exported the Famous Scottish Thistle Car Air Freshener and other products in America, China, Europe, Ireland, etc.

Created a franchise model in Leeds, Carlisle, Newcastle, Liverpool, Hull, etc.

Donated over £130,000 to Childline Scotland and Childline UK.

Still Details and pictures on Google.

Director

Thistle Company of Caledonia from February 1997 – January 2004 (7 years)

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Promoted and expanded the business through 6 countries including, Canada, Ireland, America and Japan. Put forward by the TSB bank as young Entrepreneur of the year. Came in second place.

Still Details and Pictures on Google.

WEE BLAST FROM THE PAST 1997

er with Scotland's newest success story - to give EVERY reader the chance to claim a Scottish Thistle car air freshener - absolutelyFREE!

It's your chance to wipe out whiffs and smother bad smells with the fresh fragrance of the Highlands!

Available in four fragrances including Scottish Floral, Peppermint Piper, Lavender Heather and Loch Ice, these great car air fresheners are a snip at only 99p.

The company, set up just six months ago by husband and wife team Stephen and Judy Lyall. The companyis already a booming business with a projected annual turnover of pounds 5m in its first year.

Stephen and Judy Lyall believed in their Scottish roots, and were sure the Scottish public would love the idea of carrying a Scottish Thistle car air freshener with then on journeys.

Their hunch proved right, and very soon large supermarket chains and petrol stations agreed to stock the product, including convenience store operators, Alldays.

The Scottish Thistles success will also prove a boost to the children's charity ChildLine, which receives 4 pence of every unit sold.

And if business continues as well as it has, this year ChildLine can expect to receive more than pounds 50,000, from L&MC Ltd.

If you want to try one of these great car air fresheners for FREE, simply cut out today's voucher below, which includes Token One.

Tomorrow we'll print Token Two. Once your voucher is complete with two separately numbered tokens, simply cut it out and take it along to any Alldays Store in Scotland, where it will be redeemed for a Scottish Thistle car air freshener, worth 99p.

Catering for all your shopping needs, Alldays have 120 stores in Scotland, so there's bound to be one near you. To find your nearest store, please call. Then you can pick up your Scottish Thistle car air freshe

Capture the atmosphere of the Scottish countryside with your great value Daily Record. We've got together with Scotland's newest success story - to give EVERY reader the chance to claim a Scottish Thistle car air freshener - absolutelyFREE!

It's your chance to wipe out whiffs and smother bad smells with the fresh fragrance of the Highlands!

Available in four fragrances including Scottish Floral, Peppermint Piper, Lavender Heather and Loch Ice, these great car air fresheners are a snip at only 99p.

The company, set up just six months ago by husband and wife team Stephen and Judy Lyall. The companyis already a booming business with a projected annual turnover of pounds 5m in its first year.

Stephen and Judy Lyall believed in their Scottish roots, and were sure the Scottish public would love the idea of carrying a Scottish Thistle car air freshener with then on journeys.

Their hunch proved right, and very soon large supermarket chains and petrol stations agreed to stock the product, including convenience store operators, Alldays.

The Scottish Thistles success will also prove a boost to the children's charity ChildLine, which receives 4 pence of every unit sold.

And if business continues as well as it has, this year ChildLine can expect to receive more than pounds 50,000, from sales of The Scottish Thistle.

If you want to try one of these great car air fresheners for FREE, simply cut out today's voucher below, which includes Token One.

Tomorrow we'll print Token Two. Once your voucher is complete with two separately numbered tokens, simply cut it out and take it along to any Alldays Store in Scotland, where it will be redeemed for a Scottish Thistle car air freshener, worth 99p.

Catering for all your shopping needs, Alldays have 120 stores in Scotland, so there's bound to be one near you. To find your nearest store, please call. Then you can pick up your Scottish Thistle car air freshener absolutely FREE! !

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John O'Brien Profile

Location: Glasgow Age: 39

Comedian

Self Employed Comedian July 1999 – Present (13 year 7 months)

You Tube Links http://www.youtube.com/watch? v=l7DYtSwzJQs

http://www.youtube.com/watch? v=K3W51FPEp9E : On How to Pull a Bird

Creative Memory Training Workshops

Creative Memory Scotland

July 2011 – Present (1 year 10 months) Scotland.

CREATIVE MEMORY WORKSHOPS FOR ADULTS AND CHILDREN. Your personality, identity, what you do, what

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you say, your thoughts, feelings, knowledge

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and experience are all a function of your ability to remember. Yet for many of us our minds are like a sieve and life passes us by - we miss the chance to develop our mind and accomplish more in life because our memory is letting us down. Yet our memory is capable of great things; it has simply not yet been trained properly...

Whether you have a poor or even a good memory, you will be astounded at the benefits that memory development with the Creative Memory Workshop will have on your personal and professional life. Imagine having powerful memory skills that enable you to: Master the art of public speaking by memorizing your entire speech with ease

Enhance your ability to concentrate and pay attention

Remember the names of people introduced to you

Improve your knowledge and skills of your job

Become better at planning and organization.

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Gavin Corlos-Moreton Profile

Name: Gavin Corlos-Moreton

Location: Edinburgh

Age: 36

Profession: Personal Trainer – Outdoor Training

Specialist – Natural Running Coach

Gavin’s experience in fitness training stems over 17 years, his professional career started in 2007 whilst training for the Parachute Regiment in Scotland, of which he achieved the much sort after red beret. His first professional client was for Skipper Leven Brown (Captain of La Mondiale) his responsibility was the organisation of a team building exercise for 14 burly Ocean Rowers. These men were preparing for a huge event, rowing from Cadiz in Spain to Trinidad, Tobago. Over 3000 miles of unsupported rowing, Gavin gave them something to remember him by and something to help build the bond that would see them to not only complete the event, but achieve a triple world record in the process.

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The End