Executive Master in Marketing & Sales -...

emmsExecutive Master in Marketing & Sales

2 Executive Master in Marketing & Sales

“I chose this programme because it fit me perfectly. I’ve had a unique career, and the programme itself is quite distinctive. I searched for five years for the right way to get a master’s level education in marketing and sales. There are many quality business programmes out there. However, I found there aren’t many that focus exclusively on marketing. The EMMS programme was a great find. It has given me a fresh perspective on my career, and I could complete the programme without leaving my job. The EMMS programme was exactly what I was looking for.”

Monica Slater, Communications Manager, International Diploma Programmes University of California Berkeley, USA

“By analysing how fast customers and markets develop in our global world, it became quite clear to me that market-leading managers and organisations must keep the pace with such developments, in order to be successful over time. That´s why I wanted to upgrade my skills and knowledge in marketing and sales and bring them to the newest/latest standards. I found that EMMS offers a unique formula, integrating the knowledge and experience from two leading business schools, while combining one’s working schedule with one’s learning schedule. The EMMS programme was a great international experience that substantially broadened my professional horizon”

Ralph Ebert, Global Brand Management AI CAP, Bayer HealthCare, Germany

“The EMMS is a unique programme predicated on the specifics of learning; the acquisition of knowledge, the exercise of imagination

and the reframing of a practice.”

Alfons Sauquet – Dean – ESADE Business School


Executive Master in Marketing & Sales 3

The Executive Master in Marketing & Sales is a unique programme conducted by two of the most prestigious busi-ness schools in Europe. Participants who undertake this 14-month degree programme for current and develop-ing executives will become more knowledgeable professionals, more substantial contributors to their companies, more international thinkers and stronger business leaders. Participants will develop a more strategic mind frame, systematise their marketing and sales skills and understand their field better. And, because emms is a true execu-tive programme, they will not have to leave their job.

Is emms what you are looking for?

Residency ModulesResidency modules take place at ESADE Business School in Barcelona and Ma-drid, and SDA Bocconi School of Manage-ment in Milan.

Participants will undertake seven face-to-face modules stretching from January 2010 through February 2011. Each mod-ule will last one week, 32 working days in all (plus four Saturday mornings).

The residency modules are rigorous. They consist of classroom time in these three cities with leading professors from ESADE and Bocconi. Participants will interact with accomplished executives outside the school, and take advantage of opportuni-ties to get to know and work with fellow participants from a multitude of back-grounds and nationalities.

Participants will enhance their under-standing of marketing and sales manage-ment, both through theory and practice. In 16 courses they will study topics such as Brand Management Marketing Re-search, Consumer Behaviour, Channel Management and Finance for Marketing in far greater depth than they ever had. As a result they will become more profound contributors to their field, able to grasp opportunities and develop strategies be-fore and better than their competitors.

Distance LearningDistance Learning modules are continua-tions of the one-week classroom sessions. Lasting six weeks apiece and following each residency module, these modules allow participants to return home and continue in their job while they go in depth about those topics started in the residential phase. Be-cause they are at work at the same time they are studying, they are able to put into practice immediately what they learn.

The distance learning modules are as rigorous as those that are conducted face-to-face, but the programme’s intui-tive, easy-to-use online platform enables participants to move at their own pace. No special software is required, simply a connection to the internet. The online modules feature:

• Live online classes

• Assignments, both individual and by group

• Discussion forums

• Faculty-guided business games

• Video lectures

• Online cases

• Readings

• Participant-created blogs

• Participant networking

• Interaction with participant teams via groupware

• IM, forums, announcements

The programme consists of two ways of learning:

4 Executive Master in Marketing & Sales4 Executive Master in Marketing & Sales

“Running the herbal Babycare business requires global exposure along with sufficient amount of marketing and sales skills and tools. I found in the EMMS programme sufficient flexibility to balance my student and working life, it has given me an opportunity to interact with top colleagues from across the globe and businesses at world class locations with excellent facilities.”

Ajit Chauhan – Managing Director, Krauter Healthcare Ltd. India

“After going through the programme I feel that my technical skills in marketing and sales are sharper. You also get an opportunity to interact with a global student group. Everyone has something to contribute, so it makes classes very enlightening. I strongly recommend this programme!”

Alexander Heumann – Trade Marketing Manager Motorcycle Tyres, Pirelli, Germany


“A great learning experience and a very practical business approach from which I have learnt a lot. During the distance learning, I always felt involved and proud to be part of a great team. The sense of community was strong, despite the distance. The EMMS also allowed me to apply my marketing knowledge immediately, working for various NGOs as a volunteer in their Marketing and Communication departments.”

Carolina Fernández Vallés – Project manager, Applus, Spain


Typical emms applicants want to grow fast, both as people and as profession-als. They are looking for a way to further their knowledge of marketing and sales management so they can boost their skills and self-confidence, leapfrog others and reach ambitious goals.

With the deeper knowledge of the mar-keting and sales fields they will gain from emms, they can begin to open doors they never even knew were there. Here are some goals mentioned by recent success-ful participants:

• Systematise marketing skills and grasp new marketing perspectives

• Become a marketing and communica-tion manager in an international com-pany

• Achieve a deeper understanding of con-sumer behaviour and marketing tech-niques

• Be able eventually to take on an export or marketing director position

• Gain theoretical marketing knowledge and practical sales direction

• Become better prepared to face new challenges in professional life

Are any of them similar to yours?

Participants in emms develop an inter-national professional network second to none. They get to know their fellow partici-pants well, working with them intensively in class as well as on teams and online.

Once they graduate, participants gain ac-cess to the vast alumni network not only of the emms programme but also of ESADE

and Bocconi. They can become involved in annual meetings, conferences with leaders in marketing and sales manage-ment, clubs where likeminded alumni can meet and exchange ideas, and a virtual community through which they can estab-lish and maintain contacts with business managers around the world.

Where do you want to go in your career?

Build a stronger, fully international network



Each course will start with a face-to-face residential session, continue online and end with a final exam in the next face-to-face session. The first two modules are devoted to Funda-mental Courses that ensure a solid, common base. Other modules are dedicated to Advanced Courses. The programme ends with the Business Project.

Fundamental Courses cover the ba-sics of marketing and sales manage-ment. Participants will gain the latest knowledge in the field and form a powerful foundation for learning in marketing and sales throughout the programme and on into their career.

Advanced Courses enable partici-pants to explore certain topics in depth, to strengthen their particular expertise and open doors to new fields.

The Business Project is a highlight of the programme and is conducted in small teams at the end of the course-work. Participants help a company develop a solution to a real busi-ness problem and also compete for an award. Here is an opportunity for participants to apply their newly ac-quired knowledge and work closely with some of their colleagues.

All courses are conducted in English.

Fundamental courses :Module 1. January - MarchFundamental 1-Marketing Management-Sales Management-Consumer BehaviourFace-to-face: Milan, January 11 - 16, 2010 DL: January 18 - March 6, 2010

Module 2. March – MayFundamental 2-Marketing Research-Brand Management-Going to the MarketFace-to-face: Barcelona, March 8 - 13, 2010DL: March 15 - May 8, 2010

Advanced Courses :

Structure and Calendar

A solid curriculum in a flexible format

“This programme brings you the opportunity to develop managerial skills to support core business areas such as Marketing and Sales, in order to maximise companies profit while enriching customer’s life. We learn how to move our company from a market driven strategy to a market driving strategy. Companies that survive and grow will be the ones that understand changes and are leading and often creating the changes. Working with different persons with different backgrounds, different experiences and different technical languages make the programme even more attractive.”

Vanessa Márquez – Controller Manager, Nissan Iberia. Spain


Module 3. May – JulyExtracting Value from the Customer-Channel Management-Finance for Marketing-Pricing & Value ManagementFace-to-face: Milan, May 10 - 15, 2010DL: May 17 - July 3, 2010

Module 4. July – SeptemberRelating to the Customer Strategic - Strategic Marketing & Business Intelligence -CRM: Trust and Loyalty ManagementFace-to-face: Barcelona, July 5 - 10, 2010DL: July 12 -September 18, 2010Summer Break: August 8 - August 22, 2010

Module 5. September – NovemberGoing to the Customer -Integrated Marketing Communication -International Marketing Management-Sales Management (advance)Face-to-face: Madrid, September 20 - 24, 2010DL: September 27 - November 13, 2010

Module 6. November – January

Innovating for the Customer-Marketing of innovations-Creativity & Product Design Development-Business ProjectsFace-to-face: Milan, November 15 - 18, 2010DL: November 22, 2010 - January 21, 2011Winter Break: December 24, 2010 - January 3, 2011

Module 7. February 2011Graduation-Business Project Presentation-Soft Skills Training-New Trends in Marketing-Awarding of Degrees


“In economically demanding times it is key to ask one essential question: do I want to become a generalist or a specialist? My broad experience and vast career has supported my decision undoubtedly: a specialist – not limited to an industry, but profoundly equipped with above average functional skill sets - is what the future requires. EMMS allowed me to reflect upon my previous work experiences, offered an adequate platform for creating a superior and accelerated think tank, enabled candidates to find new and valuable mental trajectories and prepared me for higher standards and goals. Good is the enemy of perfect! That’s why demanding individuals must chose the perfect match. Anyone with an outstanding career and personality will find a perfect match in EMMS”.

Christopher Graf von Hallwyl - Consultant Executive Vice President Marketing & Sales, Engel & Völkers AG, Germany

Monday

Exam

coffee break

Exam

Exam

lunch

CRM. Trust and Loyalty Management

coffee break

CRM: Trust and Loyalty Management

Presentation Business Projects

Tuesday

Finance for Marketing

coffee break



lunch


coffee break



Wednesday


coffee break



lunch


coffee break



Thursday


coffee break



lunch


coffee break

Group work

Friday

Marketing of Innovations

coffee break



lunch


coffee break



Saturday


coffee break



lunch

A typical residence schedule

Monday Tuesday Wednesday Thursday Friday Saturday

Week1 Case Study Discussion (group2) Online Video

Week2

Week3 Exercise Results and Discussion Online Class Emms Contest

Week4 Group Assignments (Case Study)

A typical online schedule



Programme

Consumer BehaviourUnderstanding consumer and customer behaviour of the target market is the es-sential task of marketing and sales man-agement. This course explores the buying dynamics of consumers and organisa-tional buyers.

Marketing ResearchGenerating and analysing market data and organising the generation of con-sumer, customer, and competitor insights within an organisation are pillars for marketing and sales management. This course offers methods, tools, and tech-niques for qualitative and quantitative marketing research.

Sales ManagementSales personnel and key account manag-ers serve as the company’s unique link to customers. The sales and key account people represent the company to many of its customers and in turn bring back to the company much needed intelligence about customers and competitors. The course concerns issues in sales-force design and key account management work.

Marketing ManagementAnalysing market opportunities, research-ing and selecting targets, developing mar-ket strategies, planning marketing tactics, and implementing and controlling the marketing effort: these are the essential steps of the marketing management proc-ess covered by the course.

Going to the MarketOnce the target for a given product is de-cided, it’s time to set up the “path to the market,” the entire route that the product will follow in the passage to the final cus-tomer. This course focuses on the meth-odology used to design an optimal inte-grated commercial strategy. As more and more companies are interested in selling to the end consumer, the course will also include guides to creating powerful retail formulae, through both traditional and internet channels. Innovation orientation and its holistic commercial approach are important characteristics of this course.

Brand ManagementBranding has become a critical issue in marketing management, as it is increas-ingly the most influential element in de-termining the difference between equally competitive products. The course covers the most relevant topics in brand man-agement: the meaning and the measure-ment of customer-based brand equity, the dynamics and the architecture of a com-pany’s brand portfolio, and the roles and functions of different brands.

Fundamentals

The six Fundamental Courses are key to the development of essen-tial marketing and sales management knowledge. These courses represent the building blocks for your emms experience, and they provide a common language for all participants.


Channel ManagementThis course examines topics related to the management of distribution channels: the nature of marketing channels and the global trends that characterise them; the issues that companies face in designing, managing, evaluating and changing their channels; marketing channel issues from the perspective of retailers, wholesalers, and physical distribution agencies.

Strategic Marketing & Business In-telligenceA successful marketing strategy requires a deep understanding of the market and the competitive arena. Business intel-ligence is used to foresee development opportunities and to -create and deliver the best value for customers. This course is concerned with the process of strategic marketing management and the imple-mentation of marketing strategies for companies in different stages of an indus-try, in different competitive positions, and in different economic environments.

Creativity & Product Design Develop-mentOne of the major challenges in marketing and sales management is to develop ide-as for new products and to launch them successfully. This course will focus on the role of creativity and new product develop-ment as a growth strategy, highlighting the fundamental role played by marketing in finding, developing, and launching suc-cessful new products.

International Marketing ManagementIn an increasingly global marketplace, companies must be able to move deftly in an international arena. In this course you will learn to formulate effective interna-tional marketing strategies and to make crucial trade-offs between standardising and localizing marketing and sales pro-grammes

Finance for MarketingUnderstanding the financial side of mar-keting and sales decisions has become a key competence required for market-ing and sales people. In this course you learn to interpret a balance sheet and an income statement, to understand your financials and those of your competitors, and to evaluate the economics of market-ing and sales strategies.

Integrated Marketing Communica-tionCompanies must communicate effectively with their customers and stakeholders

to leverage their strategic progress. This course covers the basic principles under-lying consumer information processing, the effective management of the individu-al elements of the marketing communica-tion mix, and their recombination into an integrated promotional plan.

Marketing of InnovationsManagers need to cope with the quest for growth and innovations fuel the founda-tions of future growth. In this course you will acquire insightful strategic thinking when deciding which new businesses, products, or services to invest in, and how to develop and leverage capabilities to nurture and exploit innovative activities for competitive advantage.

CRM: Trust and Loyalty ManagementCustomers rather than products are the most precious assets of a company. This course on customer relationship manage-ment will provide vision, strategy, opera-tions, technology and organisational tools for building a customer-focused organisa-tion based on customer profitability and relationship management.

Sales Force and Key Account Man-agementCustomer value delivery is based on effec-tive management of a company’s sales organisation. This course will identify the factors leading to enhanced sales organi-sation effectiveness and superior sales-person performance, namely developing sound objectives, strategy, structure, size and compensation plans. Other issues covered are the effective conduct of per-sonal selling, such as salesmanship, ne-gotiation and relationship building.

Pricing & Value ManagementConsumers and customers perceive price as value for money. This course addresses strategic and tactical issues related to the company’s pricing policy and to the cus-tomer’s perception of price: how to set prices on a product for the first time, how to modify a product’s price over time and space to meet varying circumstances and opportunities, how to initiate and respond to price changes

SOFT skillsThis is a short and intensive course to al-low participants to boost their skills in situ-ations such as public speaking, conduct-ing one-to-one interviews, negotiations, working in groups and managing teams. The course also focuses on non-verbal communication.

Advanced Courses

The ten Advanced Courses will improve your understanding of spe-cific marketing and sales management activities, and give a dis-tinctive imprint to your knowledge base.


Outstanding Professors

Lluis Martínez Ribes Lluis Martinez-Ribes has a passion for retail Innovation. An innovator by nature, he won the world prize for electronic marketing in 1999 as consultant to SUPSA, and in 2001 he devised the well-known Sunka retail formula. In 2004 he won the prize for Best City Marketing Plan in Spain. Senior Associate Professor Martinez-Ribes has an MBA from ESADE and also a specific MBA in Retailing from the University of Stirling in the UK, and he studied Active Education at Harvard Business School in the US. He has worked as a consultant or manager for companies as varied as Coca-Cola, Unilever, Sara Lee, Intersport, Goodyear and Heineken, among others. Besides serving as the emms Academic Director on the ESADE side, he teaches the “Going to the Market” course. He also coordi-nates programmes related to leisure, sport and culture management in ESADE.

Chiara Mauri Chiara Mauri loves to bridge research and management practice, and has developed deep knowledge in prod-uct & brand management and in marketing to children. She works with children to understand how they de-velop their knowledge of brands and shops, and their behaviour as con-sumers. Chiara Mauri has studied at Harvard Business School and Arizona State University. She has worked as a consultant to Kraft, Carrefour, Illy, Ferrero, Fiera Milano Int.le and many small firms, as well as trade associa-tions. Besides serving as the emms Academic Director on the SDA Boc-coni side, Dr. Mauri teaches Brand Management in the programme. You can see her running marathon race-courses in many cities in the world.

In the classroom and online, participants will work with some of the most accomplished academic professionals from Europe and the U.S. These professionals bring years of experience in marketing and sales to the programme. The work of the emms faculty is grounded in research, publishing, teaching and consultancy to some of the most famous compa-nies in the world. As emms Programme Directors, Lluis Martinez-Ribez and Chiara Mauri are representative of the love of teaching, dedication to business and devotion to a high quality of life that characterise the programme’s faculty


Alessandro ArboreDr. Arbore is deeply involved in tech-nology adoption and strategic market-ing issues, a field he currently studies at the Customer and Service Science Lab. He is a professor of Marketing at SDA Bocconi and Assistant Professor of Management and Business Ad-ministration at Bocconi University.

Cristina BellidoProfessor in the Department of Mar-keting Management at ESADE, with a Ph.D. in Economics from the Universi-ty of Chicago, she is also the Director Data Mining for La Caixa (Spain).

Eleonora CattaneoProfessor of Marketing at SDA Bocco-ni, Ms. Cattaneo’s main focus is inter-national marketing, with a particular interest in branding and communica-tion issues across markets.

Jatinder Jit SinghProfessor Assistant in the department of marketing management. Doctor of Philosophy with a major in marketing at the University of Mississippi. In addi-tion to teaching, he has been actively involved in academic research in the marketing area. Dr Jatinder joined the Department of Marketing Manage-ment at ESADE in September 2007.

Paola CilloProfessor Assistant of Management at Bocconi University, Dr. Cillo teaches innovation and idea generation. With a Ph.D. in Management from Bocconi University, R. Cillo has a strong passion for innovation in creative industries.

Andrés CuneoProfessor in the Department of Mar-keting Management at ESADE. He holds an MBA and is writing his PhD dissertation on the measurement and management of brand equity models for store brands. He has a wide man-agerial and academic experience in Brand Management and Marketing, in Europe and Latin America.

Josep FranchExpert in international marketing and global marketing, he serves as a Professor in the Department of Mar-keting Management at ESADE. With a Ph.D. in Business Administration from ESADE, he has extensive teach-ing experience in various countries.

Paolo GuenziAssociate Professor of Marketing at Bocconi University and SDA Bocconi School of Management, Dr. Guenzi has published articles on international sales and marketing. He has extensive teaching experience in many countries and has consulted to ABB, Bosch, Johnson & Johnson Medical, IBM, Iveco, Lindt, Sacmi, Siemens, Solvay, Vodafone and other companies.

Joan Massons

Dr. Massons is a Professor in the De-partment of Financial Management and Control at ESADE. With a Ph.D. in Business Administration from ESADE, he is Professor of the ESADE Depart-ment of Financial Management and Control and author or co-author of several books on finance. He climbed to the top of the Mt. Everest.

Katia PremazziProfessor Assistant of management at Bocconi University and Professor of Marketing at SDA Bocconi, Dr. Pre-mazzi has been Visiting Scholar in Marketing at the University of Florida.

Marco Aurelio SistiMr. Sisti serves as a Professor at both SDA Bocconi and LUM Jean Monnet University in Bari, Italy. He is currently responsible for several national and international executive training pro-grammes at SDA Bocconi.

Anna VarelaAcademic Assistant at ESADE Bar-celona, she holds an MIM from The American Graduate School of Inter-national Management (Thunderbird, AZ) and a Combined Undergraduate and Master degree in Business Man-agement from ESADE.

“All the teachers were highly qualified with impressive communication skills! All the materials were always up to date and that enhanced my sales and marketing knowledge. Without doubt, you will learn new business models that you can apply to your daily work!”

Luca Porcellati – International brand manager, Tecnitoys Juguetes SA. Spain



If we ask participants to give up weeks of their time to focus on a rigorous marketing and sales management pro-gramme, they should expect superb schools and locations. And that’s what they will get. The emms programme is run by two renowned business schools in Europe. Located in cities that top anyone’s list of exciting, innovative centres of commerce, their flavour is distinctly international, with a touch of Mediterranean style.

Founded in 1971 by Bocconi University, SDA Bocconi School of Management is a pioneer in Italy and enjoys international recognition as a leading management school. Its mission is to prepare men and women for the highest levels of international business. SDA Bocconi was the first institution in Italy to obtain the EQUIS (European Quality Improvement System) accreditation. Milan is Italy’s world-famous fashion and financial centre, offering a cosmopolitan blend of creative design, high finance, haute couture and haute cuisine. At the crossroads of central, southern and northern Europe, the city is an ideal location to learn about global marketing and sales management.

With more than 50 years of experience and more than 38,000 alumni worldwide, ESADE Business School is internationally recognised for the high standards of its degree programmes. With facilities in Barcelona and Madrid as well as Buenos Aires, ESADE’s executive programme is committed to training individuals of great potential to lead the organisations of today and the future.

ESADE was the first business school in Spain and one of the very few in Europe to be endorsed by the world’s three most respected management education organisations: AACSB (The International Association for Management Education), EQUIS (European Quality Improvement System) and AMBA (The British Association of MBA’s). Barcelona features bustling and stylish streets that show not only the city’s colourful heritage but also its entrepreneurial spirit. This Mediterranean metropolis is proud of its place as a European centre of prosperity, stability and cultural activity. Madrid, capital of Spain, epitomises the country’s ambition to resume a position of world leadership. It offers all the opportunities of a modern city while retaining its rich traditions.

Schools of renown, cities of style

SDA Bocconi School of Management, Milan

ESADE Business School, Barcelona and Madrid, Spain

“I liked the fact that the Master was organised by more than one university. Both of them with distinct influences. It helped in targeting different aspects of our preparation.

Besides, the group was amazing and we all shared the enthusiasm to live our Master experience as a source of new potential friendship.

Federico Parma – Account Manager, Ericsson Telecommunications, Italy



Participants in emms tend to be business professionals who have a strong interest in marketing and sales. They have worked for 4-6 years, have an inter-national outlook and can show a good past academic record.

Since the content of the programme is designed to develop well-rounded lead-ers, participants are generally ambitious, intelligent, personable and dedicat-ed to their profession. They are looking both for professional enrichment and career advancement – a deeper knowledge of their field and faster progress on the executive scale.

Within that broad description there is room for many types of goals and back-grounds. We welcome the application of anyone who feels the emms pro-gramme might be valuable for them.

Where our participants workYou will find our participants and graduates in companies throughout Europe and around the world, such as Bayer, Calzedonia, Decathlon, Desigual, Fiat, Goodyear, Nis-san, Telecom Italia, Young and Rubicam, Arcelor Mital, Ralph Lauren, Fiat, ABN Amro, Pirelli, etc…

Employers and emmsemms is a good opportunity for companies who are looking to reward and promote high potential people in their organisation, as participation in this programme is a real source of motivation and professional improvement.

• Do you have people in your company to promote in marketing and sales?

• Do you want them to learn without leaving the company?

• Do you want them to learn in an international environment?

• Do you want them to have a healthy balance between personal and professional life?

When your future marketing and sales executives participate in the emms programme they will enrich your company. They will raise the managerial vision through working with global leaders in marketing and sales.

And they will develop their competencies without being away from their job for long pe-riods.

Many companies from Germany, Spain, Italy, USA, France used emms as a great human resources tool.

Is emms a good fit for you?



Programme scheduleJanuary 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

January 11Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

July 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

April 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

October 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

February 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

February 11Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

August 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

May 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

November 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

March 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

September 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

June 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

December 10Mon Tus Wed Thu Fri Sat Sun

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Residency module

Online Module

Business Project


Degree Awarded

Master of Marketing and Sales from ESADE Business School and SDA Bocconi School of Management.

Programme information

14-month programme starting from January 11th 2010 and ending February 11th 2011.Integrated, modular format taught in English

Fees and PaymentFull programme fee for 2010/11 is 29.500 €. The tuition fee includes teaching costs, didactic material, meals and the usage of infrastructures of the two schools. It does not include travel and accommodation expenses.

Fees are paid in 3 instalments.

Deposit of 7.500 €. The deadline to make this payment is indicated in the admissions letter.

• 1st instalment due Jan, 31, 2010: 7.500 €.

• 2nd instalment due March 30, 2010 7.500 €

• 3rd instalment due Sep, 28, 2010: 7.000 €

Application Process

• Completed online application form on our website www.emms-program.com Application fee: 100 EURO (not refundable).

• CV or resume (minimum of 4-year work experience is required)

• Transcripts (original or certified copies emitted by your university)

• Copy of the University or Bachelor’s Degree (if it is not indicated on the transcripts)

• TOEFL or equivalent English proficiency test

• Photocopy of passport

• 2 passport sized photos

Your application can be made by filling out the online application and by sending the necessary material to a contact address of your choice (ESADE Business School or SDA Bocconi School of Management).

Enrolment

On confirmation of your admission to emms, you will receive the Enrolment Form which must be completed, signed and received within 15 days of admission. To complete the Enrolment process, you must then make the first tuition payment.

Application deadline: November 30th 2009.

Just the facts

“After several years working in international sales management, EMMS was the right choice for me to put my experience into a framework and to evaluate my beliefs from a different perspective. This definitely made me better and more effective in my professional work.”

Adriano Costantini – Division Manager, Ecolab, Italy

“It’s a big commitment, no doubt about it. But it was worth it for me, and I’m confident that anyone who undertakes this programme will feel the same way.”

Victor Megido – Senior Product Manager, Telecom Italia


Admissions OfficeAv. Esplugues, 92-9608034 Barcelona - SpainT. +34 932 804 008F. +34 932 048 [email protected]

Masters DivisionVia Bocconi, 820136 Milán - ItalyT. +39 02 5836 6874F. +34 02 5836 [email protected]

www.emms-program.com

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