ExEcutivEAgEnt Magazine

EXECUTIVEAGENTTM

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He grew up around the real estate industry, and when Granger Riach decided to make his career as a professional agent, he knew exactly

where to focus his business. The Orange County native, well-versed in the communities throughout the region, explains: “I recognized that many of the amenities within Rossmoor- the schools, sports and recreational opportunities- were ideal for families who wanted to enjoy all that Southern California has to offer.” Granger launched his career with his wife Sherry by his side; together they became one of the community’s first agent teams. Over 20 years later, the duo continues to thrive.

From the onset Granger and Sherry have maintained a commitment to providing their clients with exceptional service and attentive care. They enjoy a natural balance within their business, assuming the roles that focus on their unique strengths. Granger, outgoing and affable, typically takes the lead on developing client relationships. “He has always been such a positive individual,” says Sherry. “Granger is patient, an outstanding negotiator, and interested in providing our clients with the information and knowledge they need.” Organized and detail-oriented, Sherry runs the administrative element of the team’s transactions, utilizing her marketing and design skills to effectively

GRANGER & SHERRY RIACH

ExEcutivEAgEnt Magazine

By Lalaena Gonzalez-Figueroa

EXCEPTIONAL SERVICE - Attentive CARE

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promote their listings. Together, they provide their customers with a comprehensive experience throughout the course of each transaction.

Their intimate knowledge of the resources, amenities and distinct nuances of communities throughout Orange County and the outlying regions has allowed Granger and Sherry to offer their clients knowledgeable representation, both as listing agents and as buyers’ representatives. Engrained within their home community of Rossmoor, the Riachs are particularly well-versed in this market, having seen it evolve over the course of over two decades.

“We know all the original floor plans and variations in Rossmoor and what can be done with them,” Granger recalls. “Today Sherry and I are really in tune with the elements that can impact pricing and salability, such as a home’s square footage, its location, and any amendments to the original layout.” Their field experience, supported by an array of marketing tools available through Re/Max, allows them to effectively negotiate on buyers’ behalves, and to list homes that are designed to attract buyers…and to sell.

Consistently selling homes in a challenging market requires committed effort, and Granger and Sherry are extremely dedicated to accomplishing their clients’ goals. The team offers sound, objective solutions and ideas for ensuring that homes show to their best potential. Sherry’s eye for design is an invaluable benefit to their business; she works closely with customers to help them create visually appealing spaces, which are then highlighted through print and online marketing campaigns. “I am really passionate about this,” she reveals. “It can be daunting for our clients, who have become so comfortable in their own homes, to think about making changes. But time and again we have seen that well-staged homes make a significantly positive impact on prospective buyers. I’m here to help with the transition, and to provide our clients with real solutions to helping prepare their homes for sale.”

Granger and Sherry specialize in equity sales and purchases, though they are also adept at handling REO and distressed property transactions as well as commercial real estate. While they continue to make Rossmoor their primary farm, the team works throughout Orange County. Their true specialty, it seems, is in building long-term relationships with clients and agents.

“At the end of the day, we want to achieve a win-win situation for the parties involved in a transaction,” offers Granger. “Sherry and I have been in business for many years, and had the opportunity to build a wonderful client base as well as to develop strong collegial relationships with other real estate professionals.” Their communication and forthright approach to business has earned them the trust and loyalty of a growing clientele; the pair estimates that upwards of 60% of their business stems from repeat and referral customers. “We have enjoyed friendships that have lasted long beyond transactions,” remarks Granger.

Adds Sherry, “One of the greatest rewards in our work is the feeling of joy in knowing we have helped people reach their goals. We are thrilled to have known so many amazing people, and to have been a part of one of the most important decisions of their lives.”

High school sweethearts, Granger and Sherry are proud parents to three children, who are active in Rossmoor schools and sports. Their business model is a balanced one; in addition to dedicating their time and energy to their clients, the duo is also very active in their children’s lives. And their efforts have paid off; today the Riachs’ oldest son works with his parents to incorporate cutting-edge technology into their business and marketing efforts, leaving the door open to a third generation of Realtors® in the family.

Granger and Sherry have enjoyed the opportunity to work with generations of clients, and look forward to building more lasting relationships within the communities they represent. In an industry that has experienced its fair share of shakeups and problems, they offer a much-needed sense of continuity and positivity. Agents may come and go, but Granger and Sherry Riach are ready for the challenges and opportunities that await.

Granger and Sherry RiachRe/Max College Park Realty10791 Los Alamitos Blvd.Los Alamitos, CA 90720Telephone: 562.431.6887

www.CallGranger.cominfo@callgranger.com

DRE #01011806DRE #01042844