IC-Travel Agent Magazine October 2014
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Transcript of IC-Travel Agent Magazine October 2014
TRAVEL AGENT THE HOW-TO MAGAZINE FOR ICs, OSRs & HOME-BASED TRAVEL AGENTS
THE ART OF SELLING TRAVEL FROM HOME
OCTOBER 2014
That was great!
Where do I sign up?
WOW!
GREAT!
4 EDITORIAL
Selling travel from home does
not have to be a puzzle when you read IC! Find the host agency
that best suits your needs.
Share your money making ideas in IC and help your IC colleagues.
CONTACT
Steve Crowhurst [email protected]
250-738-0064 www.ic-travelagent.com
Publisher:
SMP Training Co. www.smptraining.com
Contributors
Steve Crowhurst IC TRAVEL AGENT is owned and published by Steve Crowhurst, SMP Training Co. All Rights Reserved. Protected by International Copyright Law. IC TRAVEL AGENT can be shared, forwarded, cut and pasted but not sold, resold or in any way monetized. Using any images or content from IC TRAVEL AGENT must be sourced as follows: “Copyright SMP Training Co. www.smptraining.com” SMP Training Co. 568 Country Club Drive, Qualicum Beach, BC, Canada, V9K-1G1 Note: Steve Crowhurst is not responsible for outcomes based on how you interpret or use the ideas in IC TRAVEL AGENT. T: 250-738-0064.
7 WHOEVER YOU ARE, WHATEVER YOU DO…
9 IT’S SHOWTIME!
12 WALKING THE STAGE
13 YOU GOTTA GET IT!
14 READ THE FINE PRINT - Jill Wykes
14 GOING FOR THE BIG ROOM…
18 THE ART OF LEAVING THE PODIUM
19 RESTAURANT VENUES
20 GETTING IT DONE
21 YES YOU DO… Jill Wykes
22 YOU’RE A TRAVEL AGENT!
23 SHOWTIME HELPERS
24 THE TRAVEL INSTITUTE BOOKSTORE
24 I DO WEDDING PRINT.COM
25 CLASSIFIEDS
TABLE OF CONTENTS – IC OCTOBER 2014
If it’s not yet 5pm where you live, you still have time to make one more
call, close one more sale or e-mail one more promotion!
Advertising in IC Travel Agent reaches the serious business-minded travel agent. Promote your products and services via video, audio or generic text and images. IC Travel Agent is marketed direct to over 4,000 travel agents plus thousands more via social media channels such as Facebook, LinkedIn, SlideShare, trade contacts, partners and educational institutions. Your ad includes a BONUS How-to-Sell article. Full page rates range from $300 to $425 based on number of insertions.
For more selling ideas, be sure to read
SELLING TRAVEL… click‘n’go!
TRUE SUPPORT FOR TRUE PROFESSIONALSAt Nexion Canada, we know that you are passionate about your travel business. So we provide you
with the professional support and industry relationships you need to be more profi table and effi cient,
giving you the freedom to run your travel business the best way: your way.
A full-service host agency combining decades of experience, Nexion Canada provides independent,
Canadian-based travel professionals of all experience levels with:
• Your choice of up to 80% of commissions
• Top commissions with leading air, cruise and land suppliers
• Technology tools to better manage your business
• Access to our exclusive point-and-click booking engine or through the Amadeus, Sabre or Galileo
GDS systems
• Training, coaching and networking opportunities
• Innovative marketing programs to grow your business
• Exclusive cruise block space and supplier offers
• Lead generation for qualifi ed agents
• Vacation.com membership included at no additional charge!
It’s time to join a family of professionals that truly supports your independent business dreams.
It’s time to join Nexion Canada.
• Your choice of up to 80% of commissions
• Top commissions with leading air, cruise and land suppliers
• Technology tools to better manage your business
• Access to our exclusive point-and-click booking engine or through the Amadeus, Sabre or Galileo
• Training, coaching and networking opportunities
• Innovative marketing programs to grow your business
• Exclusive cruise block space and supplier offers
• Lead generation for qualifi ed agents
• Vacation.com membership included at no additional charge!
Contact us today to learn more about our growing family of travel professionals. Visit www.Join.NexionCanada.com Email [email protected] 866-399-9989
MENTION THAT YOU SAW US IN IC AGENT MAGAZINE AND RECEIVE YOUR FIRST MONTH FREE!
10131503-Nexion_Ad.indd 1 10/29/13 2:18 PM
It’s SHOWTIME! Are you ready for the big stage?
If you want to capture more than one or two clients at a time, you’ll have to get on stage to strut
your stuff and once you’ve learned how, you’ll become addicted to this business building format.
You can start small if you wish and work your way up to the bigger room. Start with a meeting
room, a boardroom, a small hotel room and eventually the GRAND BALLROOM will be all yours.
Can you hear the applause?
Sure it takes practice and your delivery must be nothing less than excellent. You’ll need to leave
the podium, walk across the stage, mingle with the audience, be humourous, capture their travel
imaginations and then WHAMO… close them all to book with you before they leave the room.
How does that sound? Good, glad to hear it.
As you may or may not know, most people and that includes your local competition have a fear
of public speaking – but not YOU. Oh no. As a reader of IC Travel Agent, you are automatically
gifted to perform a one person show and if inclined invite your suppliers for support. Either way
– you’ll be a star. Once you are comfortable with your overall program and performance, invite
the local press too. The applause… there it is again! I can hear it from here. Let’s go edu-tain and
make some money.
Here’s to your continued success!
Best regards.
Steve Crowhurst, CTC
www.ic-travelagent.com
PS: Don’t forget to check out the new titles at The Travel Agent’s Store.
Steve Crowhurst, CTC, Publisher
Click me if you
would like to
Opt-In to my NEW
store mailing list.
Office driving you
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• Marketing that includes direct mail
to your customers.
Work in the comfort of your own home!
Whoever you are, whatever you do…
…if you can sell
travel from a
home office YOU
can strut your stuff
on stage!
It’s true! You’ve got what it takes to be
presenting your next tour to an audience of
20, 30, 50 people and to sell them on joining
your departure to wherever it is you want to
go. Believe me. The only caution is that you
practice and practice again and again.
When you leave your full time job at 5pm to
go sell travel you are wearing a number of
hats and as I like to say, you should bring
certain elements, skills and know-how from
your day job into your selling travel career.
On the opposite page there’s a host of
careers and regular jobs represented. Each
has its own skill sets. So think about which
talents you’ll bring to your event.
Will you be “cooking up a great tour”… will
you be planning a “budget conscious” tour?
How about a custom tour for different
faiths, backgrounds and ethnicities?
Our yellow hatted building inspector above
could most certainly pitch his “building a
great tour about Roman architecture…”
The idea then is to use your not so hidden
talents to help you sell more travel and
specifically sell more of your chosen niche
market.
All you need to work on then is your smile
to match any of those white and wide
smiles on the opposite page.
So, how will you tie your current job and
skills into your next event?
Okay take 5, chill out… and reeeeelax! You
are not on stage just yet. We need to chat
this through before you jump into that spot
light. There are a few things to put in place
first. Let’s check them out:
Death through PowerPoint is a well-known
term nowadays and as you may well know
yourself, so many presentations are boring
from the presenter’s delivery style to their
supporting, all text PowerPoint slide deck.
You can be different in your approach to
presenting your services to your audience.
You can still use PowerPoint and make sure
it’s exciting. You could also go without it and
rely on your stagecraft and storytelling skills.
Then again, you could team up with a
member of your host agency, a fellow travel
agent or supplier or all three! What you do
not want to do is dilute your stage time. This
event is really and truly ALL about you and
that’s why you are going to put this show on.
Free Parking
Believe it or not, free parking can make or
break your event. Free parking is always an
attraction. If you are hosting your event at a
hotel venue, perhaps you can negotiate a
special rate that you pay, pass on to your
audience or include in the fee to attend.
F&B
The food & beverage you supply should be
the barest of minimums. This is not a feed
the masses event, it’s a show and tell about
your services followed by a couple of special
departures based on your niche. Some travel
agents put on a wine and cheese event
however you never want to be responsible
for someone’s driving accident due to a glass
or two or more of your wine. So coffee &
cookies would be the best.
Kits and Handouts
Build the excitement by handing out a
program, a kit that contains brochures and
any specialty item your supplier can offer.
Flash drives at 4GB are very cheap and can
be loaded with your information and videos
too. A notepad and a pen with your agency
name and contact information works well.
Never give out the event special until you’ve
announced it. Keep building the momentum
using video and still images supported by
your verbal storytelling.
Practice
Your success on stage is directly related to
how much time you invest in practicing your
delivery and that should be at the very least
5 – 10 full repetitions.
The worst of all situations would be if you
were to ramble on, go off topic and bore
your audience out the door, never to return
even to your future events.
If you need lessons in presentation skills,
check locally for acting classes and
Toastmaster meetings. Also ask someone
you trust to listen to you and help round out
your stage presence & delivery skills.
If you are having someone co-present with
you make sure they are involved with the
practice sessions. Never let someone tell
you, “Oh I’m good, I do this all the time, I’ll
wing it and that’s good…” Yeah sure. Despite
their title and or position, NEVER be
persuaded to wing it with anyone.
Check All Equipment
Befriend your technology and take care of it
and be sure to check that your laptop and
LCD projector are working. Check again 2
hours before you go on stage and make sure
you also have the entire program saved to a
flash drive, and carry a printed copy of your
presentation - it’s worthwhile having a hard
copy back-up should all gadgets fail.
The Microphone – Sound Check
During your pre-performance check you
must include your microphone. Clip on your
lapel mic, walk around the room to find any
dead spots or static and note where they are
so you can stay away from those areas. Go
back to the stage area and deliver a few
words – have someone at the rear of the
room advise you when the sound is audible
and clear. Now you are set to walk on stage,
switch on your mic and start the program.
Never, walk on stage, tap the microphone
and say “Can you hear me alright…?” that is
pure amateur night.
When you leave the stage to mingle, always
switch off your mic – and before you visit the
washroom for obvious reasons!
Laptop Sign Up & Opt In
You’ll need a sign-up booth with laptop
where attendees can register their names,
opt into your mailing list and even book on a
tour. Make sure your laptop is chained to the
table.
Security
No matter how friendly everyone appears to
be, if your show is being held in a hotel room
just be aware that there are thieves who
stalk the floors and quickly dodge into
unattended rooms to scoop up electronics of
any kind. Have a member of your team
positioned in the room at all times and check
ID before allowing anyone to take anything
from the room.
Call Backs
Always worthwhile calling your clients to
remind them about the show AND have a
member of staff send one more email to all
local clients 2 hours before the event.
Walking The Stage It’s important that you feel comfortable walking about the stage and stopping in front of your
audience to acknowledge them, stopping to chat, stopping to ask a question, pointing across
the room and so on. The ‘stage’ you are on may be a raised platform or it may be at ground
level… either way, you must own this area and walk about your stage with confidence.
Dress for Success
How old is that title? Dress for success…
nothing has changed. If you look good, you
feel good. That means that you’ve selected
the right attire for your presentation, and
also your hair, makeup etc., is ship shape and
coordinated.
Have someone advise you about what you
are wearing. Visit a stylist who can help with
the fashion side of your stage presence. For
the guys it’s pretty easy – a well pressed suit,
polished shoes, button down oxford cloth
shirt and a tie that doesn’t blind the
audience – or is it, open neck casual attire
and jeans? Match what you wear to the
audience and travel niche.
For the gals… there’s a little more to think
about. Tight and or short skirts aren’t
conducive to climbing stairs. Low cut
anything not conducive to leaning over to
chat with the audience. Too much cologne,
perfume can have the front row sneezing
throughout your presentation. The keypoint
is to have everyone’s eyes are on you for the
right reasons.
The Practiced Walk
Most presenters tend to favour their right
side and are often trapped there, looking to
the audience on their right and walking in
circles in that location. Practice walking the
stage or room in all directions - this way and
that way and up the center aisle to the back
of the room. Walk it and own it. Now that
you’ve broken through the barrier of all that
space, you will be confident in walking on
stage and off.
Leaving The Stage
To lose focus when exiting the stage is
dangerous. Talking about tripping over
cables, wires, and stair treads. Never, ever
jump down from the stage. One wrong turn
and your knee or your back is shot.
You’ll be pumped after your performance
and this is when the danger sets in and
leaving the stage in one piece becomes the
focus. Once you are back at ground level and
assuming you have noted where the cables
are, or where the carpet rises slightly, walk
yourself into the audience and start chatting
away.
The Last Impression is Important
Your audience will always remember your
last ‘anything’. Finish up with a great story, a
welcome to book now comment, a warm
thanks, giveaways, take questions, deliver
something humourous.
One more thing you can do/say as you close
out this event, is to announce your next
event. Why not? Make sure your audience
hears about your next tour and when it is
departing and how they can join, register
and pay their deposits. Always build
momentum for what’s ahead.
It’s a remote for your iPhone, iPad, Android and Samsung Galaxy / Notes. I’ve got mine! Out of
the box, switch on your phone, switch on Bluetooth, switch on Shuttr, green light appears,
connection made and bingo! Press the center button and shoot a Selfie or any other picture on
screen. Also works for video. You can buy Shuttr online from Amazon.com and Amazon.your
country and directly from here: http://www.mukulabs.com/collections/frontpage. Here’s the
information from the official website:
The slimmest camera shutter remote control for iPhone, iPad, Android and Samsung Galaxy / Notes.
•Premium, sturdy build quality in a sleek, durable and portable design. •Take great selfies, group photos
and videos from as far as 30 feet. Use the included audio jack phone stand to position your phone in a
freestanding position. Never be left out of a photo again!
Read The Fine Print
Before Signing On With A Host Agency! Before you sign on the dotted line to become a home based agent, make sure you have really read that agreement thoroughly. Yes, you are keen to get started, but as with all things, it pays to take a little time to really understand what you are getting into….and more importantly, how you can get out of it if all does not go as you’d hoped.
Not all host agency agreements are the same! Some will tie you up for much longer than others, so here are some things you want to look out for: 1. How long do you have to sign up for? Some
host agencies want you to sign up for much
longer than others. Ideally, the shorter time
the better from your point of view, so that
you are free to make a move.
2. What are the terms for leaving your host
agency? This is an important one with
several aspects to it. How much notice must
you give? Are there any penalties? Do you
get commission for the sales you have made
after you leave?
3. What are the terms for renewal of your
existing contract? Again, very important to
know this. Does your host agency
automatically renew you for another full
term contract?
4. Does your host agency charge you start-up
costs? This is another thing you‘ll want to
check out. Does your host agency help you
get started and fully support you with
everything you will need? And if so, what do
they charge you to do this?
5. Who owns your clients? This is a big one. Be
sure to read the fine print and make sure
that your customers ARE your customers.
Can you take them with you when you
move?
6. And finally, can you start with another
agency immediately if you leave the host
agency you are with? Make sure you have
not been tied up with a non-compete clause
that says you can’t work for any other
agency for a period of time. While this may
be challenged in court, you don’t want to
have to go to that expense.
It’s all in the fine print, folks, so read carefully and perhaps have a lawyer take a look for you.
By Jill Wykes
Brought to you by The Travel Agent Next Door
Going for the BIG ROOM…
just you and your stories.
The Big Room Alright! Are you ready? It’s the BIG ROOM. You are going to be speaking in front of 300 people
at least. Now that is exciting. The adrenaline will be about the same as if you were standing on
that bungee platform planning to jump, any minute now. As you can see from the image
spanning the two previous pages, I am not using PowerPoint. Yeah… it can be done! Just me,
some notes and a couple of flip charts in case I needed to get graphic or record a comment or
idea from someone in the audience. You too can work the BIG room where your audience
wants to hear all about your travels and much more.
After you step down from that stage, let me tell
you, if this is to be your first time in front of such
a large audience, you’ll be on a high like you’ve
never been before (as far as I know that is!). That
adrenaline will be having you a foot or two off
the ground. When that effect wears off, you’ll be
wanting more.
Could you put yourself on stage say once each
month? Is that doable? Perhaps once each
quarter if you are working a full time job and
selling travel part time. None the less, if you can
factor at least three or four stage performances
in the big room during the year, you will be
ahead of the competition.
As you would have read, it’s imperative that you
practice your speech, your presentation and how
you walk about the stage and also how you leave
the stage and move around the audience. One of
the key elements to being successful in the BIG
room is to start on the stage and then within a
few minutes head to the main floor and “work”
the audience.
To work the audience means to engage them in
conversation, to set them 2 minute activities,
keeping it fast and light to prevent boredom and
to keep the program moving along at a decent
pace.
Work your way all the way to the very back of the
room and for a few moments present from that
location – not for too long mind you.
Keep it in mind that for the front rows to see you
at the back of the room they would have to crank
their necks and or turn in their chairs… this is why
you remain at the back for a matter of seconds.
The main reason you go there, to the back, is to
meet the audience in the back rows. They will be
happy to have seen you up close.
Now work your way down the center aisle or one
of the outer aisles towards the front. Head back
to the front of the room and use that space to
move from left to right, stopping and engaging
with your audience from the front row to about
20 rows back.
Working the BIG room means to make everyone,
all 300 people, feel you are talking to them
personally. Moving around the room helps.
Those two-minute activities you design can be a
team event, such as “Work with the person
beside you…” or, “Every row is a team…” then
count them off, “Here’s team one, team two and
so on…”
To cover more ground you can set an activity for
Teams 1 through 10, then another activity for
Teams 11 through 20 and so on. In this way,
when it comes time for the answers, you would
have covered four topics and your audience will
benefit from hearing the responses of the other
teams. Then it’s up to you to round out the
information received. After that, announce that
you’ll be remaining in the room to chat one-on-
one and to answer questions.
The Art of
Leaving The Podium
Not a lot of presenters do this well. You may have noticed from some travel events you have
attended, that the presenter is holding onto that podium very, very tightly. The reason for this
is that they have anchored themselves. It feels safe. The podium has become a friend and now
they cannot let go of their friend. But not you! No… you will say farewell to the podium.
It takes practice as everything does that’s worth
doing well and hanging onto that podium is not
one of those ‘must practice’ exercises.
When you are planning to
deliver your presentation, or
if you are invited to speak
about travel to a specific
group make sure you ask the
the people who set up the
room how they have set it up.
More often than not it will be
in the “usual” fashion which
would be with a podium to
the left or right of the screen
with all the cables taped
down.
This set up would generally
mean that you are supposed
to place your laptop on the
podium and stay there as you
present. In other words you
are stuck at the podium. For
some presenters, as mentioned above, that
podium anchors them to that spot and they just
cannot move. Now, as long as you know your
speech word for word and you also know your
slide presentation, slide for slide – then you can
wander off and leave that podium behind.
A gadget that will help you leave that podium is
a remote clicker. This gadget will give you room
to roam around the room or across the stage and
you will shine above all other speakers as you
click, talk and walk while they are still ‘there’
hanging on to that piece of
wood.
Depending upon how
much you have to say and
the duration of your
speech you may wish to
leave the stage and walk
about with clicker in hand
on the main floor. Once in
a while you’ll use the laser
pointer of your remote to
point at something on your
slide, click and keep
moving.
When you need to stand
still always go to the left of
the screen – the audiences’
left. In that way their eyes
fall on you as you are
talking and then migrate to the slide and across
it. If you stand on the right you will end up
blocking that generic form of delivering
information. One more thing, in order to walk
about the stage you will need a lapel mic’. Make
sure you request it before you agree to speak, or,
buy your own and have the tech’s set it up for
you. Do everything you can to look polished and
more professional than the other speakers.
Restaurant Venues Food and travel always go together. You cannot have one without the other. So, when you are
planning your speaking event ALWAYS factor in the food associated with the destination you
are promoting. The main reason you do this is to nudge your clients into tasting a new food or
giving them the chance to remember the taste of the food they experienced once before during
their past travels. Here’s how you can work with a local restaurant.
Decide which destination and or tour you’ll
be promoting. Is there a restaurant in town
that represents the food of your
destination? If so then that’s
where you go to chat with
the owner.
You could be walking into
an Italian restaurant,
French, Chinese, Japanese,
Vietnamese, German,
Indian… or if you wish, go
with a Pizzeria! So many
choices.
Who Will Be Attending?
You have two choices here
– one group would be
people from your existing
client list who travel with
you often and already 50%
sold. The other group would be people not
yet on your client list – these people are
living in your local community, too.
Naturally this is not a free food night. This is
a come and listen, taste, discuss, book and
leave a deposit night. Make that clear.
How Much To Spend?
Make arrangements with the restaurant
owner to supply whatever food they can for
$200 and book a time when your event will
not interfere with the restaurant’s evening
trade. You might keep the type of food to
appetizers, bite sized fare so that people
snack versus eating a full scale meal.
Make your presentation,
show your images on
PowerPoint slides if space
permits a screen and LCD set
up and then introduce the
food.
Name Your Event
It’s old and done to death,
but it works. Why not go
with “A TASTE OF… TOUR”
which of course brings
together the food and the
touring components. The
word “taste” can mean
literally tasting the foods of
the country you are planning to
tour, or a quick visit, getting a taste of the
area.
A friend of mine used a Japanese restaurant
for his event. As each person split their
chopsticks and, for some, took a first bite of
sushi, I witnessed deposit cheques being
passed down the table to the agency owner.
That “taste” was the key. The venue and
setting works no matter which destination’s
food is being served. Tell your audience,
dessert will be served on the tour. Kaching!
Getting It Done A recent TV series featured the life and times of American president Theodore Roosevelt and I
have to say the man got it done. He seemed to be the man of the hour and despite his wealth
worked for the common people and strived to better their lives. Most famously one of his
accomplishments as related to the world of travel was the completion of the Panama Canal.
After watching this TV series I tracked down a wonderful website http://www.theodore-
roosevelt.com/ and have since explored almost every page. In doing so I came across this
speech: The Man in the Arena, the famous quote from the speech "Citizenship in a Republic"
that he gave April 23, 1910 - Sorbonne, Paris.
I offer it here as a morale booster should you ever feel as if sales aren’t going your way, or times are tough,
too many obstacles, not enough leads and getting it done seems to be very hard to do and others are
putting you down and criticizing your efforts. Here’s how TR saw it:
I urge you to visit the website above and delve into what this man accomplished and I have to say, he
makes even the busiest person in this century look as if they are standing still. You wonder what he would
have achieved in the present day.
During the TV series a host of
cartoons were shown and that
also led me to explore the
artistic side of how he was
portrayed in the press and in
the magazines and journals of
the day such as Judge, Puck,
Harper’s Weekly and others. So
from a morale boosting speech
to cartoons and the study of
imagery in how to attract a
reader… that mind you is what
you’ll need to assess and
discover.
"It is not the critic who counts; not the man who points out how the strong man
stumbles, or where the doer of deeds could have done them better. The credit
belongs to the man who is actually in the arena, whose face is marred by dust
and sweat and blood; who strives valiantly; who errs, who comes short again and
again, because there is no effort without error and shortcoming; but who does
actually strive to do the deeds; who knows great enthusiasms, the great
devotions; who spends himself in a worthy cause; who at the best knows in the
end the triumph of high achievement, and who at the worst, if he fails, at least
fails while daring greatly, so that his place shall never be with those cold and
timid souls who neither know victory nor defeat."
Yes You Do
need your own website…and here’s why!
As an independent travel agent, you have many things to sift through in terms of what is
important to market yourself, to run your business, and to close sales. You are likely
bombarded with information and technology that may or may not be useful.
Previously in this column, we have discussed
using social media, email and direct mail to reach
your clients as effective channels for reaching
your customers.
But what about your potential customers who
might want to check you out? And what about
customers who are sitting on the fence?
Believe it or not, that is one of the main reasons
you need a website….and not just any website, a
website that is yours.
The number one reason you need a website is to
give you credibility. When potential customers,
or your own customers, go on line to check you
out, you need a professional site that promotes
you and your services.
Now, don’t get me wrong, you do need a
bookable site. Why? So that your clients can
search for packages, cruises, hotels and cars and
whatever they want on your site, and not have
to go elsewhere! Offer them as much as possible
on your site. If they wander away, they might
book elsewhere. Be sure to look for the most
complete product offering you can find.
So…when you are evaluating a host agency, do
pay attention to the website offering. You will
want to know how easily it can be customized for
you. Will you have your own site with your own
branding, or just a page on the host agency’s
site? How easily can you change the site and add
or delete tabs…and how often?
Can you cater to wedding groups and offer a site
that only the bride and groom can see. And can
you easily edit the pages, insert pictures and
videos?
Is this your own URL or a shared site? These are
all questions you need to ask and understand.
Look for a host agency that gives you this
valuable tool and check out any costs, and
support systems. Your website is your face on
the internet, the place where increasingly,
more and more people are shopping for
travel.
By Jill Wykes
Brought to you by The Travel Agent Next Door
Come on! You’re not serious… are you? After 150+ years of the two words travel agent representing
your very important role in the world today, you want to drop it? Why on this earth would anyone in
their right mind want to lose all of that history and depth, romance and consumer based recognition?
And don’t get caught up in the net that some people have cast saying that the younger generation have
no idea what a travel agent does; or that the term travel agent was best used when travel agents where
acting as agents for suppliers. But now they serve the consumer. What a load of tosh!
First and foremost, travel agents are still agents
for suppliers and they still represent and serve
the consumer. Nothing has changed in those 150
years + and it’s still the same today. You just have
to be smart at managing your loyalties.
Latest trade news headlines then state that
overwhelmingly home-based travel agents do
not want to be referred to as home-based. That’s
easy, just go with being a travel agent.
Sure you could be a ‘travel advisor’ but that’s
weak sounding. Has no oomph! You need
confidence to be successful in this industry and
you need to stand tall for the role you serve and
the world you sell.
Once you accept the fact that you are a travel
agent and your roots run deep you’ll bypass
those who want their 15 minutes of fame by
trying to change the model that works. You can
still be a Cruise Specialist or Adventure Guide
and that’s all down to marketing your expertise
as a travel agent.
I’ve said it and shown in the past - the majority
of supplier advertising suggests the reader also
contact their travel agent and that’s who the
reader will be looking for – not a travel advisor
or arranger, or a happy booker (which was cute
when it came out, but bitten the dust now.)
So move beyond cute and trending words that
are a blip on the scene and start honing your
skills in all areas of sales, service and marketing
at the highest level of the travel agent role.
You’ve got a history that’s worth it’s weight in
gold if you can market it.
Here’s a great eGuide to help you deliver your BEST from any stage you stand on.
Click the image to view this guide and its companion guides, PowerPoint and Webinars.
Remember too, that each topic you purchase includes a one-hour coaching session.
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Thank you for choosing to travel with MyEscapades.com. We take pride in providing one-of-a-kind travel experiences in Africa, Asia, Europe and South America. The majority of our clients require a trip customized to their likes, interests and budget. Whether you wish to travel in the lap of luxury or choose to indulge in an authentic adventure (we call it ‘roughing-it’) we will create a trip to suit your preferred tastes. In other words, we will give you a travel experience that goes beyond your expectations. Rest assured, MyEscapades.com is your perfect traveling companion.
Before You Travel:• Ensurethatyouarecarryingyourup-to-date passports and have obtained any required/necessary tourist visas for entering the country(s) you are visiting. • Youtripinvolvescancellationpenalties in the unforeseen event that you cancel/postpone your travel arrangements. Ensure that you are aware of these penalties.• CarryyourOut-of-CountryHospital/Medical/Travel Insurance Policy with you.• Beawareofluggagerestrictionssuchas weight, size and type of suitcases allowed on the international and domestic flights on your itinerary. Excess baggage charges are steep and can cause great inconvenience• Ensureyouhaveobtainedrecommended or required inoculations.Certaininoculationsare mandatory for travel to endemic areas.Yourtravelagentwillhaveprovided full details.
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