Exceptional DesignDeserves Extraordinary Recognition!

www.idsa.org/idsa-idea-awardsBoeing 787 Dreamliner, IDEA 2011 Gold and Best in Show WinnerDesign’s contribution to the world’s fastest selling plane.

New categories this year :

Digital DesignService DesignSocial Impact DesignBathrooms, Spas & WellnessGardens & OutdoorKitchensLiving Room & Bedroom

Unparalleled recognition, visibility and media coverage for IDEA winners! • Gold IDEA winners receive 10 times more online visibility and media coverage than Silver winners and 100 times more than non-winners*• IDEA winners become part of the permanent collection of The Henry Ford• Past IDEA winners have been showcased in distinguished publications worldwide including, Businessweek, Curve magazine, Fast Company and hundreds of other top-rated mainstream and design-centric media outlets

*Based on a recent Stanford research study

IDEA 2012 Jury Members:

Rhys Newman, IDSA, Nokia Insight and Innovation (Jury Chair)Jonah Becker, One & CoJan Chipchase, frogEd Dorsa, IDSA, Virginia TechKhodi Feiz, Feiz DesignSean Hägen, IDSA, BlackHägen Design Inc.Rachel Hinman, Nokia Research CentreLance Hussey, IDSA, RKS DesignShaun Jackson, IDSA, University of MichiganMatt Jones, BERGMike Kruzeniski, MicrosoftSam Lucente, IDSAThomas Overthun, IDEOCarrie Russell, IDSA, Procter & GamblePhilip Swift, IDSA, Crown EquipmentTad Toulis, IDSA, TEAGUESimon Waterfall, fray

Enter IDEA 2012.Dec. 1, 2011 - Feb. 17, 2012

“Great design begins and ends with a deep understanding of people’s innermost needs and desires with a responsibility to society. When designers are successful at this, it creates tremendous economic value and makes life and the world a better place.”

Industry Segments

Bathrooms, Spas, WellnessCommercial & Industrial Products Communication ToolsComputer EquipmentEntertainment

EnvironmentsGardens & Outdoor KitchensLiving Room and Bedroom

Office & ProductivityPersonal AccessoriesService DesignSocial Impact DesignTransportationLeisure & Recreation

Design Segments

Design StrategyDigital DesignPackaging & GraphicsStudent DesignsResearch

We live in a global community with unique challenges and opportunities in which great design is uniquely positioned to improve daily life and experiences. Design touches people every minute of every day. It shapes the world, experience and daily lives. Too often the sheer quantity of stuff with little positive value overshadows true quality and vision.

There is no substitute for greatness. So IDEA 2012 is searching worldwide for the best of the best—exceptional design that epitomize quality across design mediums and platforms. We invite you to join us! Enter your exceptional design and help IDEA 2012 share the best examples of design insight, talent, passion, innovation and design excellence with media, business, consumers, end users worldwide.

Why participate in the International Design Excellence Awards (IDEA)?In the field of design there are many rankings and a growing number of design competitions and would-be designators of “the best.” While imitation may be the highest form of flattery, only IDEA, is known as “the Oscars of Design.” After 32 consecutive years, IDEA maintains its well-deserved reputation for being the preeminent international design competition. And IDEA winners worldwide are held up as shining examples of great design uniquely capable of influencing the world around us and shaping the future. With it’s storied history, impartial jurying process, international pool of exceptional entrants, expert jurors, breadth of categories and forward-thinking criteria, IDEA 2012 is uniquely positioned among its competitors to shine a spotlight on design genius.

Judging Assessment CriteriaThe jury assesses all product concepts with the following criteria:

• Innovation • Benefit to the user • Responsibility• Benefit to the client • Visual appeal and appropriate aesthetics• Design Research Category Insights – usability, emotional factors, unmet needs, testing rigor and reliability• Design Strategy Category – internal factors and methods, strategic value and implementation

Entry ConditionsOpen to everyone, students, professionals and design enthusiasts worldwide. Student may enter either the student category at a discounted rate or may choose to enter designs in professional categories and compete against the best designers worldwide. Previous years’ entries that did not win may be resubmitted if the entry still meets all of the other criteria. Designs may be entered in multiple categories, as long as each entry must be purchased and submitted separately.

DistributionProducts must have been placed in distribution, and available for sale in its final form to its intended end users through normal sales channels between February 2010 and February 2011. Student entries must have been submitted to the school between February 2010 and February 2011. Design Concept entries must have been finalized or submitted to the client between February 2010 and February 2011 and may not be scheduled for production. Research designs must have been submitted to the client or school between February 2007 and February 2012.

Online registration:Dec. 1, 2011 – Feb. 17, 2012

Participants must register at www.idsa.org/idsa-idea-awards. All submissions should be uploaded online.

If you have any questions about the competition,please send an email to: idea@idsa.org. More information can be found at www.idsa.org/idsa-idea-awards.

Learn more and enter IDEA 2012 at: www.idsa.org/idsa-idea-awards

Jury members

Rhys Newman, IDSA (Jury Chair)Head of Advanced Projects at NokiaNokia Insight and Innovation

Jonah BeckerPrincipal One & Co

Jan ChipchaseExecutive Creative Directorfrog

Ed Dorsa, IDSAAsst. Dir. School of Architecture & Design Virginia Tech

Khodi FeizFounder Feiz Design

Sean Hägen, IDSAPresidentBlackHägen Design Inc

Rachel Hinman Senior Research Scientist Nokia Research Centre

Lance Hussey, IDSAVP and Creative DirectorRKS Design

Shaun Jackson, IDSAProfessor University of Michigan

Matt JonesPrincipalBERG

Mike KruzeniskiCreative Director Microsoft

Sam Lucente, IDSADesigner

Thomas OverthunAssociate Partner and Practice DirectorIDEO

Carrie Russell, IDSASenior Design ManagerProcter & Gamble

Philip Swift, IDSADirector of Industrial Design - North AmericaCrown Equipment

Tad Toulis, IDSA Creative DirectorTEAGUE

Simon WaterfallCreative Directorfray

Davin Stowell, IDSACEO, Smart DesignIDEA 2011 Jury Chair