EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

- Through newspaper- Targeting customers who are: Multi-national (Asian, African, Caucasian, Latino, etc) Likes clothing that are simple and functional Prefer colours in their sweat-hoodie

UNIQLO (Clothing)

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

- Through Billboard- Targeting customers who are: Pet owners Dog lovers Age group is quite wide, as people from kids to adults would say that this advertisement is ‘cute’ and ‘adorable’

Pedigree (Pet food)

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

- Through television- Targeting customers who are: People who celebrates Christmas Age group is wide, as this celebration-themed advert will appeal to people who have the spirit of Christmas

John Lewis (UK’s dept. store)

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

- Through public transportation (bus)- Targeting customers who are: People who enjoys coca cola Bus riders, pedestrians

Coca Cola

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

- Through Yellow Pages- Targeting customers who are: Users of Yellow Pages Looking for services like cleaning services, insurance, etc

Various ads in Yellow Pages

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

- Through catalogue/leaflet- Targeting customers who are: Wants to go on a holiday Wants to stay in a affordable, yet nice hotel Probably youngsters, who have limited budget

Hotel

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

- Through Vogue Magazine- Targeting customers who are: Dior cosmetic’s users Kate Moss’s fans Appeal more to young adults to adults (female), who are quite well- off (due to the high pricing range of these lipsticks)

Dior Addict lipstick

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

ADVERTISING

- Through leaflet- Targeting customers who are: Muslim in the UK Gourmet fast-foods (high quality and quite expensive) Family with kids

Peri Hut (Halal Restaurant)

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PERSONAL SELLING(Retail Selling)

For example: Make-up counters and clothes shop

For example: Door-to-door selling and road shows

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PERSONAL SELLING(Field Selling)

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PERSONAL SELLING(Telemarketing Selling)

Buying goods from TV and then, order by telephone

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

PUBLICITY

Kate Moss is ‘paid’ by Topshop to ‘wear’ Topshop’s clothes Kate Moss wore a Topshop’s dress during her outing in London’s night club As she is always photographed by paparazzi, pictures of her, wearing that Topshop’s dress appeared in numerous UK’s newspapers, magazines and fashion websites Hence, her fans saw those pictures and they also wanted the same dress So, millions of Kate Moss’s fans bought the dress and this gave an advantage to Topshop

Topshop (a UK-based clothing company) and Kate Moss (British celebrity)

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION(Premium)

ExampleBuy Colgate toothpaste, get one free toothbrush

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION(Trading stamps)

ExampleUsually in dept. store Collect 10 stamps- 5% discount20 stamps- 10% discount30 stamps- 15% discount

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION(Sampling)

ExampleSample sized beauty products in magazines

EXAMPLES OF PRODUCTS/ SERVICES’ MARKETING

SALES PROMOTION(Buyer Contests)

Example MATTA Fair’s visitors (and buyers) can get a chance to win various prizes