Ex’ovisionPieter Peletier

December 2003 Utrecht

Eye contactBroadcast quality

Ex’ovision

• Start-up company• Combines knowledge on Video technology,

broadband and human aspects of communication

• A fresh look to the market

Launched by successful Entrepreneur Eckart Wintzen

Humans are visually oriented

Media• Radio - television

Computers• Data - icons - stills - video

Internet• Text - audio - pictures - streaming video

Communication• Voice – data - video

Video in communication tremendous opportunity

Videoconferencing

Teleconferencing

Communication modalities

Impact

Number of participants

Physical presence

1 - 1

multipoint

group togroup

TelephonyPostalmail

HighQualityVideo

telephonyE-mail

One per desk one per building

Compare to current growth of web collaboration

Videoconferencing

Video

phon

y

2003

$ 680 mio8% annual growth

70%

gro

wth

The Eye CatcherHigh Impact Desktop

communication

• Broadcast quality

• Eye Contact

• Simple to use

Eye Contact

Eye Contact is pivotal in non verbal communication

Source: University of Twente

GazingPerson B

(60%)

Eye Contact(30%)

GazingPerson A

(60%)

Otherviewing

Research UVA

• N=138• Group with eye contact, group without• Negotiation case (win - win)

Eye Contact

-10

-5

0

5

10

15

20

sharedunderstanding

Coordination impression openness bonding

without eye contactwith eye contact

University of Amsterdam, H.Ruygt, October 2003

Better communication, more constructive negotiation

Eye Contact

Essential in human communication.

Creates trust and intimacy.

The Eye Catcher™

Compatibility • H.320• H.323Bandwidth• ISDN 384 Kbps

(3-lines)• IP 512 - 1024

Kbps

Broadband available today

• Real time voice and video (QoS)• 0,5 MBit per second• S-DSL

Today at 300 € per month unlimited use

market focus 1

Top fortune multinationalsInternal communication

Direct salesTeam up with large suppliers

market focus 2

Multi office enterpriseInter office, office – client

Indirect salesComplete package, monthly rate

market focus 3

Service BusinessFinancial, Legal , Recruiting

Healthcare, Dating

Joined approach with system integrators

(Future) market focus 4

Consumer to consumer

Where emotions speak …

Launching customers:

“Amazing how I could resolve a crisis on another continent without going there !”

Joost Kuiper board member ABN-

Amro

Eye Catcher and legal

• (inter)national law firms– Internal communication– Communication with the client– Access to expertise in smaller offices

• Tele hearing– Prison – court room– Witnesses – court room

• Legal advice to consumers

“Why should we move

tons of material and use gallons of gasoline

to transport two kilos of brain?”