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Everyclick kognitio cloud expo jan 2013
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Transcript of Everyclick kognitio cloud expo jan 2013
Using the Cloud…for Good
The story
Polly Gowers, OBEFounder and CEO
Private Cloud powers analytics at Everyclick
Creating new revenue stream for the UK charity sectorthrough your existing online spend
Who are we
• A team of 20 UK• A team of 5 in China• All tech built in house
by UK team• Experienced Board and
investors including Geoff Squire OBE and Dr. Steve Garnett
How we are growing
Retail sales through Give as you Live
Everyclick and Give as you Live
Give as you Live voted “Best Giving Platform” 2013 by Institute of Fundraising members
• 200,000 UK charities
• Over 2000 leading merchants
• 15.8% monthly growth
• 56% customer retention
Everyclick: How it works
I searched for my holiday …
I went to Expedia
Cost £2,441
Donation £61.34
The donations add up …
£49.00£1.26
£85.00£0.85
£2,411£61.37
The new challenges
No time to invest
Changing needs in technology investment
BI demand
Internal Resources
Outsource Capacity
Infrastructure investment
Sales Growth
Time
Value/Dem
and/Capacity
Kognitio Cloud
Windstream
£0
£200,000
£400,000
£600,000
£800,000
£1,000,000
£1,200,000
£1,400,000
201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211
2011 2012
Axis Title
Total Order Value
0 months
1 month
2 months
3‐6 months
7‐11 months
>11 months
Freq Year
Order Date
Order Value
First Shopped
DBA
VPN
Portal
Users
What this means for my operation is…
Business Users
Specialist Skills
Growing data
Thousands of questions
Flexible capacity
Train of thought analysis
How many months have my customers spent in?
£0
£200,000
£400,000
£600,000
£800,000
£1,000,000
£1,200,000
£1,400,000
201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211
2011 2012
Axis Title
Total Order Value
0 months
1 month
2 months
3‐6 months
7‐11 months
>11 months
Freq Year
Order Date
Order Value
First Shopped
Number of months shopped in
last 12 months
Order value by shoppers who
have spent 3-6 times in last 12
months
Higher value of spend by 3+
month spenders means
Everyclick has loyal customers
High Proportion of spend by
people spending in only 1 month
of last 12
How many of the “only in 1 month” spenders are new?
Good news! All one month
spend disappears when we
remove first month shoppers.
This means Everyclick can
anticipate Dec sales being good
as November First time
shoppers follow pattern of
others in previous months.
How much of the is spent each month by loyal customers?
Month in which shopper first
shopped
New shoppers continue to spend
almost at the rate of the initial
spend month in following months
New shoppers continue to spend
almost at the rate of the initial
spend month in following months
Good news, reduction in spend
after first month is low and
sustained
£106,360
£91,518
£75,567
£96,991
£77,621
£80,543
Am I retaining the longer term customers?
Month in which shopper first
shopped
Good news,: Of 3,877 Shoppers
who started in 2011….
2,232 of them are still spending in
2012 (an attrition rate of only
33%!!!)
How much of each month’s spend is by high value customers?
But how frequently do my good customers spend?
Where are they spending?
How is the spend changing?
What has this enabled in my business?
• Instant access• A view of Granular data• Train of thought analysis• The why and the how answered• Budget that grows with our success and not before• An easy system to handover to my technicians• New data sources easily loaded (e.g. facebook, email)• No capital investment
End slide
Knowledge is power
With knowledge we are growing faster and doing more GOOD!