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Big data meet up kognitio 2 10-14 f
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Transcript of Big data meet up kognitio 2 10-14 f
Marc EpnerRegional DirectorMidwest February 2014
Big Data Analytical Platform
Translating Data to Insight
Data Has A Shelf Life
VALUE
T I M ENow Later
Data Becomes Insight
Retail Manufacturing
FinancialServices Healthcare
Operations Marketing
Finance I.T.
Operations Marketing
Finance I.T.
Operations Marketing
Finance I.T.
Operations Marketing
Finance I.T.
Innovative client solutions TiVo Research & Analytics 40 TBs of data used to perform complex media analytics, cross‐correlating data from over 22 sources with set‐top box data to allow advertisers, networks and agencies to analyze the ROI of creative campaigns while they are still in flight, enabling self‐service reporting for business users
The VivaKi Nerve Center provides social media and other analytics for campaign monitoring and near real‐time advertising effectiveness. This enables agencies in the Publicis Global Network to provide deep‐dive analytics into TBs of data in seconds
AIMIA provides self‐service customer loyalty analysis on over 24 billion transactions that are live in‐memory full volumes of POS data. Retailers, Customer Packaged Goods companies and other service providers, provide merchandise managers with “train‐of‐thought” analysis to better target customers.
CWT earned a competitive advantage by providing real‐time alerts and valuation of travel policy breaches, as well as providing security messaging to end users. It improved corporate sales by adding travel cost evaluation and reporting as function of CWT’s main travel booking offer to clients.
A large manufacturer leverages Kognitio for complex correlations of volumes of data on permutations considered by prospective customers. By using Customer Journey Analytics, the company enables their Design Management Team to make smarter decision on stock, learning about customer preferences in real‐time.
Major AutoManufacturer
A major retailer uses the Kognitio solution to accelerate their Teradata Enterprise Data Warehouse. Forecasting demand /store replenishment is the 1st of multiple initiatives. Before Kognitio, queries were taking in excess of 5 hours, with many reports timing out. After Kognitio, 100% of queries execute in minutes.
Major Retailer
Analytical Platform Reference Architecture
Does In-Memory = In Memory?
Built For Performance Improved PerformanceRow-Based (Train of Thought) Columnar (Pre-Defined Queries)Loading Performance – Fast Loading Performance – SlowMPP Shared Nothing; Use Everything VariousExecute 3rd Party Scripts Embedded In SQL - Leveraging MPP External Scripts Not MPP
Commodity Servers Proprietary ServersMinimal Data Management Complex Indexing/Partitioning
Is It Is ItOR
What our customers say
“Kognitio demonstrates absolutely jaw-dropping performance and is backed up by real IT professionals with a passion for what they do and how they do it. They blew the socks off the competition in the POC, delivered the appliance ahead of schedule and have been an absolute joy to work from start to finish. When Kognitio hands back the answer before we've thought of the question, we'll be satisfied. Until then we remain ecstatic.”- Fiachra Woodman, IT Director, AIMIA.
connect
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NA: +1 855 KOGNITIOEMEA: +44 1344 300 770
Marc Epner(312) [email protected]
Today’s slides available at: www.slideshare.net/kognitio
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