Every brand has a expiry
8
EVERY BRAND HAS A EXPIRY………………… OR DOES IT?????
-
Upload
shyam-iyer -
Category
Leadership & Management
-
view
49 -
download
0
Transcript of Every brand has a expiry
EVERY BRAND HAS A EXPIRY………………… OR DOES IT?????
WHAT IS A BRAND ANYWAY???
REMEMBER THESE????
Why did they Fail???
CURRENT FAILING BRANDS
Why are they Failing???
What can they do???
A FEW OUR OWN
What went Wrong?Can they be revived?
PEEP INTO TOMORROW…
Gen – Y………… initiatives for them????
Where are the current initiatives headed???
How do we measure effectiveness?
MEASURING EFFECTIVENESS
% of Action Plans implemented? OR CHAI Time Impact Index
% score improvement vs % implementation
Buddy Satisfaction Index % action implemented
3 Month induction