Every brand has a expiry

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EVERY BRAND HAS A EXPIRY………………… OR DOES IT?????

Transcript of Every brand has a expiry

Page 1: Every brand has a expiry

EVERY BRAND HAS A EXPIRY………………… OR DOES IT?????

Page 2: Every brand has a expiry

WHAT IS A BRAND ANYWAY???

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REMEMBER THESE????

Why did they Fail???

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CURRENT FAILING BRANDS

Why are they Failing???

What can they do???

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A FEW OUR OWN

What went Wrong?Can they be revived?

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PEEP INTO TOMORROW…

Gen – Y………… initiatives for them????

Where are the current initiatives headed???

How do we measure effectiveness?

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MEASURING EFFECTIVENESS

% of Action Plans implemented? OR CHAI Time Impact Index

% score improvement vs % implementation

Buddy Satisfaction Index % action implemented

3 Month induction

Page 8: Every brand has a expiry