EVENT PUBLICITY PLANNER
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Transcript of EVENT PUBLICITY PLANNER
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Make Your Plan Consumer-Centric
1. Decide as specifically as possible on the person you want to reach with your publicity
2. Decide which tools you will use from this toolkit
3. Make sure all of your tools are designed for the person you most want to reach
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Build Reverse Timelines
As early as possible before your event, plot out on a calendar which of these steps need to be done when. What to do one month before, two weeks before, etc.
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Start with Scheduling
Start with scheduling ALWAYS, for venue/room reservation, seating/accommodations, PA and AV needs.
Be sure to read your reservation confirmation carefully.
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News Release
When appropriate, write and distribute a news release. Have a Mass Comm student do it if you don’t know how.
Include the 5 Ws, a quote, and a contact.
Send to Media Relations Director Mike [email protected]
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Further Distribution
Send your release to area weeklies when
appropriate. This works!
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More Good Resources
http://www.greatermankatoevents.com/
Home magazine
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Follow Up
Follow up on release for coverage and guest appearances
• Ask if they received the information• Ask if they have any questions• Don’t be pushy – if you’ve given them a story,
they will cover it
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MSU Reporter
Make sure they have it
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KMSU 89.7 FM
Line up a guest spot and/or news story
LIVE BROADCAST in CSU every weekday from noon to 1
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CSU Back Page Ad
Full-page, full-color ad in the Reporter every Thursday (send info and graphics about your event)
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Other Reporter Advertising
Display ads
Classified ads
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Axis Monitors in CSU
Powerpoint slides, with video on large screens coming soon
Keep messages very simple, keep text minimal Use big font sizes – small text will not reproduce
wellAvoid lots of red – it’s difficult for TVs to process
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Daktronics Marquees
Also called the Barney sign, in front of CSU, and soon on fountain side of building
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Posters
Bring ~ 70 copies to CSU 220 – six of them will be posted on CSU bulletin boards by staff, with the rest stamped for you to post on other campus bulletin boards (not on any other surfaces).
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Table Tents
Table advertising in residence communities (no table tents in CSU)
Contact Residential Life program adviser Meagan Hagerty at 1011 or [email protected]
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A-Frame Signs
Also called sandwich boards
CSU – through Scheduling
Student Activities
Printing Services
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Display Cases
Arrange through Student Activities (CSU 173) to reserve a display case you can decorate to promote your event or group
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MSSA
Appear before the Student Senate during the open portion of their meeting to make them aware of your group, what you’re doing, and any needs you have. They appreciate the information, and are often able to provide additional help or suggestions.
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Tabling in CSU
Don’t just sit there – talk with people
Candy helps!
Again, reserve through Scheduling
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DVD/Video Cart
Video pertaining to your event can be played in lobby spaces on portable TV carts
Remember to photograph and shoot some video of your event for future use!
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Lobby Teasers
Short performances will create buzz and increase interest
Walking billboards or costumed actors, like Constitution Day
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PA Announcements
Done in CSU Office (220)
Can be done by staff or by you
Time them for maximum effectiveness – think about class schedules, eating times, etc.
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Web Sites
Make sure information is accurate, updated, and includes contact info for someone who is prepared to answer questions!
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ACC Widgets
On 1200 computers in 45 locations. This is for non-profit student organizations. Provide a 2” x 3” or smaller JPG & URL link to a site with more information, with start & end date, no more than 2 weeks. Send to Wayne Sharp at least 2 weeks before the desired start date. [email protected] 507-389-1167
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Facebook Page
Facebook no longer allows individual pages for events or groups – make it a group page, and get everyone in the group to invite all their FB friends
Don’t forget Twitter and other social networking tools
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Text Messaging
Through personal phones
Groups
myDtext, etc.
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At The Movies
For Student Activities groups, an advertising slide or video to be shown before movies
Make announcements before other events
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Faculty/Class Involvement
Send written notices to faculty if the program has a relationship to an academic area. (This should be handled carefully). Attendance could mean extra credit for students
Contact area schools and organizations if appropriateContact student organizations/RHA that may have an
interest
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Sponsorships
When appropriate, bring in outside sponsors that can cover expenses and expand the audience base
Contact University Advancement before proceeding with these