Event Production Show 'Technology as a creative competitive advantage'
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Transcript of Event Production Show 'Technology as a creative competitive advantage'
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Matt Jakob
{w} www.imagination.com
{t} @mattjakob
Senior Creative Technologist
IMAGINATION Ltd.
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My role at Imagination
• Creative Technologist
• Labs
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TECHNOLOGY AS
A CREATIVE
COMPETITIVE
ADVANTAGE
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(three definitions and relations)
TECHNOLOGY &
CREATIVITY
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TECHNOLOGY CREATIVITY
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ANALYSIS SYNTHESIS
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TECHNOLOGY CREATIVITY
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BRUSH PAINTING
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TECHNOLOGY CREATIVITY
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PROBLEM SOLUTION
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UNDERSTANDING THE
CONTEXT(reframing to change context of problems)
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M. McLuhanUnderstanding Media, The Extensions of Man
(1963)
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TECHNOLOGIES ARE DEMOCRATIZING SO MUCH EVERYONE WILL/IS ABLE TO CREATE
problem of DIFFERENTIATION is a MARKET problem
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problem of DIFFERENTIATION is a MARKET problem
DIFFERENTIATION
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WHY INNOVATION IS RELEVANT TO THE EVENTS INDUSTRY
>Clients
>Trends
>Logistics
>Creativity
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(tools for the differentiation)STRATEGIES
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PROCESSING / OPENFRAMEWORKS / ARDUINO / KICKSTARTER
TOOLS
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PROCESSING / OPENFRAMEWORKS / ARDUINO / KICKSTARTER
TOOLS
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PROCESSING / OPENFRAMEWORKS / ARDUINO / KICKSTARTER
TOOLS
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PROCESSING / OPENFRAMEWORKS / ARDUINO / KICKSTARTER
TOOLS
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>Sensors (RFID, thermal, luminosity, presence, capacitive, …)
>Microcontrollers (Arduino, …)
>RaspberryPi
>Drones
ROBOTICS AND ELECTRONICS
TRENDS
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>Sensors and computing components are already extremely small and affordable ubiquitous computing
>We will have unprecedented amounts of data available (customers insights, security, crowd monitoring, …)
>New creative tools with an emphasis on interaction and uniqueness
ROBOTICS AND ELECTRONICS
TRENDS
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>Artificial Intelligence (AI)
>Machine Learning
>Computer Vision
AI AND AUTOMATION
TRENDS
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>AI will help us greatly making sense of the data provided by ubiquitous computing
>Environments and objects will be able to seamlessly and automatically adapt to surrounding conditions
>It is estimated that in 15 years manual labour jobs carried out by humans will be reduced by 80%
AI AND AUTOMATION
TRENDS
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>3D printers (MakerBot, Canon, …)
>3D scanners (often the same manufacturers)
3D PRINTING
TRENDS
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>The Chinese market currently based on assembling ‘cheap’ materials / components will have to compete with companies/industries printing the products by themselves locally
>Printable materials (esp. with nano structures) will become increasingly strong and efficient possibilities to print architectural structures and components
>3D printers will become larger, faster and cheaper
3D PRINTING
TRENDS
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>OculusRift
>LeapMotion
>CastAR
>Occipital
VIRTUAL AND AUGMENTED REALITY
TRENDS
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VIRTUAL AND AUGMENTED REALITY
TRENDS
>Designers and architects will be able to correctly anticipate many logistic challenges by immersing in 1:1 scale models during the design process
>Augmentation/Digitalisation of the space will mean responsive architectures and open possibilities to custom/dynamic environments (signage, …)
>Virtual Reality will become an important feature in the gaming, entertainment and retail industry
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CONCLUSION
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THE CHALLENGES OF INNOVATION
>Events lots of pressure (time / audience)
>Innovation associated with uncertainty
>Many companies are driving high profits with Innovation lead the market to inevitable changes
>Our socio-economic dynamics will change massively (how we shop, transport, entertain, …)
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HOW TO APPROACH INNOVATION AND TECHNOLOGY
>Innovation happens at the edges and intersections of different fields
>Accept failure and include it in your plan
>Be brave ;)
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