EVENT PLANNING !

Presented by

Presented by

My background includes experience in non-profit events, corporate engagements, new business initiatives and general event marketing promotions.

These opportunities have allowed me to progress quickly and explore a variety of different industries.

Presented by

Presented by

70 CORPORATE SPONSORS

3 BENEFITING ORGANIZATIONS

4 FINALISTS

1 WINNER

THE PURPOSE: SUPPORT CHILDREN & FAMILIES BATTLING CANCER

EVENT OVERVIEW My Role: Managed lines of communication with corporate sponsors and their donation information

Appointed as the primary contact person for the Lombardi finalists and their supporting coaches

Coordinated the production of event collateral & worked with directly sponsors for their event program advertisement

Presented by

Above is a 2011 finalist, Jonathan Martin from Stanford University. Part of the Rotary Lombardi tradition also includes an event hosted at local Houston YMCA for Y Youth Sports. My role was to coordinate this with the facility and all participating parties. In addition, I was responsible for managing the day-off event logistics.

EVENT OVERVIEW

T3’s Mobile Innovation Series: Kick off event San Francisco, CA

Hosted by: T3, PCMag, & Netbiscuits

Featured panelists: MMA BabyCenter CBS Interactive JPMorgan Chase

EVENT OVERVIEW My Role: Lead coordinator, and primary point of contact for all participants, guests, and featured press

Project Manager for the following: Venue research Mailchimp Event materials RSVP list Mobile website Video recordings

T3’s Mobile Innovation Series: New York, NY

Hosted by: T3, PCMag, & Urban Airship

Featured panelists: UPS AOL PCMag Urban Airship

EVENT OVERVIEW My Role: Lead coordinator, and primary point of contact for all participants, guests, and interested press

Project Manager for the following: Venue research Eventbrite Event materials RSVP list Video recordings Press initiatives

Mobile continues to transform our lives and our businesses, even as it confounds marketers trying to take advantage of its promise. We’re hell-bent on making mobile work and sharing our insights and knowledge.

Our “Business on the Move: How Mobile is Changing the Game” events—co-hosted by PCMag Mobile—are provocative one-night presentations designed to examine mobile’s impact on the consumer landscape, breakthrough technologies and success stories.

Our mobile events kick off with a cocktail reception that sets the tone for an informal exploration of the industry by experts already pushing mobile frontiers. The reception gives way to short presentations by PCMag’s Sascha Segan and T3’s Ben Gaddis, followed by a lively panel discussion. Segan will touch on how mobile is transforming our world and specific industries. Gaddis will then move the discussion into how we plan, concept, develop and deliver mobile marketing.

Moderator Dan Costa from PCMag will then lead his panel of experts in a discussion of how businesses are using mobile. Joining Costa will be Rachel Carawan, UPS; Jay Kirsch, AOL; and Daisy Lai, Urban Airship.

#T3mobile

How Mobile is Changing the GameHuge thanks to PCMag and Urban Airship for their support in helping us host events that spawn insights and spark conversations about the future of mobile marketing.

Presented By:T3 • PCMag • Urban Airship

Vice President, Innovation and Growth • T3

Ben’s focus is firmly set on the technology horizon, from

where he leads the agency’s growth and innovation

group into emerging applications and media strategies

for T3 clients. Ben’s technology bona fides were honed

crafting search and mobile marketing strategies, first at

Omnicom’s mobile marketing agency, ipsh, where he was

vice president and director of business development, and

at T:M Interactive, where he helped American Airlines

launch its first mobile initiative and developed enterprise-

level mobile strategies for Frito-Lay, Nokia and AT&T.

BEN GADDIS

Lead Analyst • PCMag Mobile

Sascha has reviewed hundreds of cell phones, PDAs and

ancillary gadgets in nearly five years with the PCMag

Digital Network. He is also a columnist for PCMag.com

and speaks frequently in mass media on cell-phone-

related issues. His commentary has appeared on

FOX News, CNBC, CNN, various radio stations and in

newspapers from San Antonio, Texas, to Edmonton,

Alberta. In 2008, Segan won a Regional Gold award from

the American Society of Business Publication Editors for

his columns on PCMag.com; in 2007, he won a bronze

award from the Society of American Travel Writers for

an article on traveling with cell phones.

SASCHA SEGAN

Mobile Technology Consultant • Urban Airship

Daisy currently manages Urban Airship’s agency

partnerships on the East Coast, drawing from several

years in the mobile industry with experience spanning

business development, mobile strategy and campaigns

and the full range of mobile messaging technologies,

including SMS, MMS, shortcodes and mobile push

messaging. In a complex and ever-changing industry,

she has led consulting engagements between wireless

carriers and companies from start-ups to Fortune 500

on how to create and execute innovative strategies that

effectively achieve business goals and drive profits.

DAISY LAI

President, Business, Technology and Entertainment Group • AOL Content Brands

Jay manages the Business, Technology and

Entertainment properties within AOL’s Content Brands

Group. His responsibilities include strategy, product

development, marketing and editorial management for

brands including AOL Autos, DailyFinance, Engadget,

TechCrunch and Moviefone, among others. Jay joined

AOL in November 2010. Prior to AOL, Jay was President

and CEO of Imaginova, a digital media and ecommerce

company that included businesses such as Space.com,

Orion Telescopes and Space News.

JAY KIRSCH

Mobile Program Manager • UPS

Rachel has been with the interactive/digital team at

UPS since 2006, and has focused on mobile efforts

since 2009. Today, she is responsible for the overall user

experience and design of customer-facing mobile and

tablet properties. Along with keeping an install base of 3

million users happy, she also works with other functional

teams within the company to incorporate a mobile-first

approach into their respective efforts. She has lived in the

Atlanta area for 13 years, which practically qualifies her as

a Georgia native.

RACHEL CARAWAN

Editor-in-Chief • PCMag.com, SVP of Content • Ziff Davis

Dan oversees the editorial operations for PCMag.com,

Geek.com, ExtremeTech.com as well as PCMag’s network

of blogs, including AppScout and SecurityWatch. Dan

makes frequent appearances on local, national and

international news programs, including CNN, MSNBC,

FOX, ABC and NBC, where he shares his perspective on a

variety of technology trends. Prior to arriving at PCMag,

Dan was Editor of the CNET Fortune Technology Review,

managing editor at Workstationplanet.com and an

associate editor and columnist at Computer Shopper.

DAN COSTA

Speakers

EVENT COLLATERAL

In addition to the event logistics, I coordinated the production of all event materials. These brochures were prepared for the event attendees and featured the six panelist participants along with a quick overview of the event. Since T3 is a full service agency, my responsibility was to work with the creative, printing, and quality assurance groups to create the marketing collateral.

EVENT PARTICIPATION

Featured above, are representatives from brands who have contributed to the mobile transformation in business and industries today. T3’s mobile events provoked important insights and provided relevant knowledge to a forward thinking audience. From start to finish, my role was to ensure each event was successful. Click here to view the panel discussion.

27 TEAMS

12 HOURS

67 DEVELOPERS

38 APIS

1 GOAL: HACK FOR CONVENIENCE

EVENT OVERVIEW My Role: Lead coordinator, and primary point of contact for all event participants, guests, and interested press

Project Manager for the following: Eventbrite Event materials RSVP list Mobile website Video recordings Press coverage Participant coordination

PRESS COVERAGE

7-Eleven News Room and PR Newswire featured the SXSW Hackathon. This competition was open to the public and allowed consumers to have the chance to create an original product. T3, the developer of 7-Eleven’s 38 APIs, hosted this event at their Austin headquarters. Their partnership with 7-Eleven allowed the agency to demonstrate how technology will consistently improve consumer’s lives.

EVENT RECAP

Click the above image to access a quick event recap on T3’s blog page and view a short video overview of the 2013 SXSW event.

3 BOATS

3 KEGS

150 GUESTS

AUSTIN TOUR LAND & LAKES

1 GOAL: CELEBRATION BOOZE CRUISE

EVENT OVERVIEW My Role: Lead coordinator, and primary point of contact for all event participants, guests, and interested press

Project Manager for the following: Eventbrite Event materials RSVP list Press coverage Participant coordination

EVENT COLLATERAL

To celebrate the SXSW Hackathon competition, T3 hosted an additional SXSW event and rented out three duck tour boats. The agency created all signage and event promotion materials. My role was to coordinate the production and co-manage the event logistics. As the lead project manager, I helped plan the event from beginning to end.