EVENT IMPACT REPORTSsportingeventcommittee.com/meetings/2018/10/10/LVE Event Econo… · 10/10/2018...

EVENT IMPACT REPORTS

770 E. Warm Springs Road | Suite 140 • Las Vegas | Nevada | 89119p 702.260.8605 | w LasVegasEvents.com | f 702.260.8622

October 5, 2018

Dear Committee Member,

I believe this document demonstrates the effective process used the past 30 years to secure events and then ensure their success. As the SNSEC charts the direction of special events in Las Vegas, please let me reiter-ate the three things that distinguishes Las Vegas Events from any other event organization:

1. Record of prudently and consistently funding events with a proven evaluation system (Event Criteria Matrix);

2. Record and experience in producing events;3. Expertise, experience and relationships within event industry.

LVE Background Information

In 2008, due to the recession, our budget was reduced from $7.8M to $5.1M. However, as hotel tax collec-tions climbed above pre-recession levels, our budget remains at that level. In addition to the current events included in this report, LVE also supports a number of events detailed below and supports events taking place in Laughlin, Mesquite and at Fremont Street.

$150m$175m$200m$225m$250m$275m$300m

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

$207,289,931

$219,713,911

$207,117,817

LVCVA ROOM TAX COLLECTIONS

$153,150,310$163,809,985

$194,329,584 $200,384,250 $210,138,974

$232,443,537

$254,438,208

$273,079,478$282,497,037

$4.5m

$5.0m

$5.5m

$6.0m

$6.5m

$7.0m

$7.5m

$8.0m

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

$7.0M

$7.4M

$7.8M

$6.2M

$5.2M $5.2M $5.1M$5.0M $5.0M

$5.6M$5.9M

$6.5M

$5.9M

LVCVA EVENT ALLOCATION


Additional Event Support

America’s Party (2001 – Current) – LVE serves as the promoter for this event. LVE contracts the pyrotechnic company (Fireworks by Grucci), secures all firing locations along the Las Vegas Strip, coor-dinates all activities with the local agencies (CCFDS, City Fire, Metro, FBI and Homeland Security). LVE also manages the budget.

USA Basketball (2006 – Current) – LVE served as the promoter on the event for the initial three-year agreement. LVE secured the practice facility, venue for the exhibition game, host hotel for USAB and was responsible for all expenses. While USAB is part of our larger NBA agreement, the 2016 game was moved to T-Mobile and USAB managed the game themselves with no financial support from LVE.

The LVE annual budget includes a fixed budget allocation for Fremont Street Experience events ($450,000), Laughlin events ($714,580), and Mesquite events ($262,800).

Laughlin – LVE staff meets with the Laughlin Tourism Commission (LTC) and Laughlin Event Center staff on a quarterly basis to assist in identifying potential events for the destination and ensuring their success. The primary focus is on driving incremental room nights to the destination. LVE staff played a major role in the decision to build the Laughlin Event Center. This permanent concert event site is a game changer for the destination, having hosted the likes of Kid Rock, Dolly Parton, Luke Bryant, Toby Keith and many more. LVE staff also played a role in bringing back the River Regatta.

Mesquite – LVE staff works with the Mesquite Resort Association to secure events for the destination. Without a major permanent event site, Mesquite is limited in the types of events they can host. Mesquite Gaming is committed to non-ticketed lifestyle events (Motor Mania, BBQ Food Festival, Hot Air Balloon Festival, Music Fest, and Elvis Rocks Mesquite) and golf tournaments (Nevada Open and Mesquite Am-ateur). The new Rising Star Sports Ranch Resort is committed to youth sports.

Fremont Street Experience – Patrick Hughes and his team at FSE do an excellent job identifying and producing events for downtown Las Vegas. The Downtown Hoedown drives visitors to FSE on Wednes-day night to kick off the Wrangler NFR every year, NASCAR RaceJam provides a free concert on the Saturday night before spring NASCAR race, St. Patrick’s Day activation extends the festive holiday for multiple days and Rock of Vegas Summer Concert Series hosts multiple free concert events throughout the summer months.

Beyond the above events, LVE has also secured the following, which still take place, but are no longer funded.

Active; But No Longer Sponsored

Monster Jam World Finals – LVE sponsored until 2009 at $225K per year. Annual attendance average was 37,000. The average direct economic impact was approximately $7M.

Supercross World Finals – LVE sponsored until 2009 at $225K per year. Annual attendance average was 39,225. The average direct economic impact was approximately $35M.

ACM Party for a Cause Music Festival – LVE sponsored from 2014-2016. The total attendance in 2016 was 54,521, with the direct economic impact of $31M.

Please see the next page for full breakdown of LVE sponsorship expenditures for FY 2017/18 and expenses. If you have any immediate questions, please contact me at 702-260-8605.

Sincerely,

Pat ChristensonPresidentLas Vegas Events

Las Vegas Events Las Vegas EventsEvent Sponsorship List - Fiscal Year 2017/2018 G&A - Operating Expenses

Amount Fiscal YearEvent Name Funded 2017/2018

Las Vegas Events: Operating ExpensesNew Years Eve 625,000 Salaries & Benefits* 2,273,458 Fremont Street Experience General & Services* 703,778 Downtown Hoedown 125,000 Advertising & Promotion 75,213 NASCAR Racejam 105,000 Other 59,943 St. Patrick's Day Weekend 60,000 Rock of Vegas Summer Concert Series 160,000 Total Operating Expenses 3,112,392 Cliff Keen Wrestling 15,000Emerge Music Conference 100,000 *40% of LVE expenses are allocated and absorbedIndian National Finals Rodeo 50,000 by the NFR annuallyLas Vegas Events Reserve 95,203Las Vegas Marathon 150,000Life is Beautiful 150,000MINT 400 25,000MLS-Mexican National Team 150,000Mountain West Conference Basketball Tournament 500,000NASCAR Banquet 400,000NBA Summer League 100,000PAC-12 500,000Senior Softball World Masters 50,000U.S. Slow Pitch Softball Tournament 60,000USA Sevens Rugby 250,000USBC 89,798WCC 300,000World Series of Team Roping 100,000Mesquite Events:Elvis Rocks Mesquite 15,400Hot Air Balloon Festival 30,000Mesquite Amateur Golf Tournament 17,400Mesquite Classic Car Show 50,000Mesquite Music Fest 20,000Mesquite Reserve 50,000Mesquite Smokin BBQ 35,000Nevada Open 45,000Rising Star Sports Ranch 50,000Laughlin Events:Laughlin Championship Bull Riding 95,000Laughlin Concert - Chris Stapleton 100,000Laughlin Concert - Luke Bryan 125,000Laughlin Concert - Toby Keith 100,000Laughlin Fireworks (July 4) 95,000Laughlin Half Marathon 50,000Laughlin Laugh Fest 99,500Laughlin SNORE/Rage at the River 50,000

5,187,301


Las Vegas Events Las Vegas EventsEvent Sponsorship List - Fiscal Year 2017/2018 G&A - Operating Expenses

Amount Fiscal YearEvent Name Funded 2017/2018

Las Vegas Events: Operating ExpensesNew Years Eve 625,000 Salaries & Benefits* 2,273,458 Fremont Street Experience General & Services* 703,778 Downtown Hoedown 125,000 Advertising & Promotion 75,213 NASCAR Racejam 105,000 Other 59,943 St. Patrick's Day Weekend 60,000 Rock of Vegas Summer Concert Series 160,000 Total Operating Expenses 3,112,392 Cliff Keen Wrestling 15,000Emerge Music Conference 100,000 *40% of LVE expenses are allocated and absorbedIndian National Finals Rodeo 50,000 by the NFR annuallyLas Vegas Events Reserve 95,203Las Vegas Marathon 150,000Life is Beautiful 150,000MINT 400 25,000MLS-Mexican National Team 150,000Mountain West Conference Basketball Tournament 500,000NASCAR Banquet 400,000NBA Summer League 100,000PAC-12 500,000Senior Softball World Masters 50,000U.S. Slow Pitch Softball Tournament 60,000USA Sevens Rugby 250,000USBC 89,798WCC 300,000World Series of Team Roping 100,000Mesquite Events:Elvis Rocks Mesquite 15,400Hot Air Balloon Festival 30,000Mesquite Amateur Golf Tournament 17,400Mesquite Classic Car Show 50,000Mesquite Music Fest 20,000Mesquite Reserve 50,000Mesquite Smokin BBQ 35,000Nevada Open 45,000Rising Star Sports Ranch 50,000Laughlin Events:Laughlin Championship Bull Riding 95,000Laughlin Concert - Chris Stapleton 100,000Laughlin Concert - Luke Bryan 125,000Laughlin Concert - Toby Keith 100,000Laughlin Fireworks (July 4) 95,000Laughlin Half Marathon 50,000Laughlin Laugh Fest 99,500Laughlin SNORE/Rage at the River 50,000

5,187,301

WRANGLER NFR

Event Description: The National Finals Rodeo (NFR), known popularly as the "Super Bowl of Rodeo," is the Professional Rodeo Cowboys Association’s (PRCA) final rodeo event of the season. Considered the world's premier rodeo event, the NFR features 10 straight days of the best in rodeo competition with a total of 120 contestants competing every night in seven events. The top 15 fifteen money-winners in each event compete for world championship titles.

History: The PRCA established the NFR in 1959 to determine the world champion in each of rodeo's seven main events: tie-down roping, steer wrestling, bull riding, saddle bronc riding, bareback bronc riding, barrel racing and team roping. In 1984, Las Vegas won the bid for the event and in 2014 the contract was extended through 2024. In 2001, Wrangler became the first title sponsor of the National Finals Rodeo. Since 1985 the NFR has been held in the Thomas & Mack Center. The key to the growth of the NFR the past 17 years has been the continuous development of the contest at Thomas & Mack Center packaged with hotel live viewing parties, concerts, and special events sold through an aggressive marketing 365-day marketing program . We estimate 2-3 times the people are in Las Vegas without tickets as those that have them. The below estimates are for only those at Thomas & Mack Center.

Date: Starts the 1st Thursday of December (47th and 50th ranked weekend)

Promoter: Las Vegas Events

Location: Thomas & Mack Center

Competitive Bid: Yes

Economic Impact* 2014 2015 2016 2017 Est. Direct Visitor Spend $74.5m $71.0m $58.5m $67.3m

Est. Total Economic Impact $102.0m $1160m $99.2m $113.0m

Event Data* 2014 2015 2016 2017 Overall Attendance 179,225 172,650 170,650 170,750

Unique Attendees 50,175 52,425 51,450 45,350 Out-of-Town 43,925 46,700 46,325 40,350

Incremental Room Nights 89,475 88,625 79,825 71,475 *Source LVCVA intercept study

LVE Support: • The Wrangler NFR will be held in Las Vegas and the Thomas & Mack Center for the 34thconsecutive year. • LVE has managed the overall operation of the NFR since 1985. LVE oversees all aspects of the NFR, including the

management of the budget, ticketing, operations, marketing, corporate sales and works closely with the Thomas & Mack Center staff and all agencies on security protocols.

• Through the development of the rodeo itself, and the NFR Experience, the NFR has sold out more than 300 performances.

• The LVE President is a member of the NFR Committee, which oversees the strategic direction of the rodeo and works closely with the general manager on its operation.

• In 2014, the LVE secured an extension with the PRCA to keep the Wrangler NFR in Las Vegas through 2024. The extension guarantees a $10 million purse for the rodeo contestants.

• The Wrangler NFR has become the model signature event, bringing together multiple hotel properties as sponsors and encouraging these partners to create customized experiences for rodeo fans.

• In 2018, there are 26 hotel sponsors managed by LVE. In addition, LVE oversees Cowboy Christmas, the official gift show of the Wrangler NFR, and the Junior NFR.

• LVE manages the complimentary shuttle bus service from the 26 hotels and the Las Vegas Convention Center (Cowboy Christmas route) to the Thomas & Mack Center and the live satellite feed – Beyond the Dirt – for those same sponsor hotels.

COWBOY CHRISTMAS

Event Description: A December tradition since 1986, Cowboy Christmas is the official gift show of the Wrangler National Finals Rodeo. When you throw in the Rocky Mountain Elk Foundation’s Hunter & Outdoor Christmas Expo, which several years ago moved into the South Hall’s second-floor space, and the many entertainment and interactive elements, it’s easy to see why Cowboy Christmas is a massive daytime celebration of the Western lifestyle that perfectly complements the thrilling competition that takes place each night at the Thomas & Mack Center. Both shows take up more than 800,000 square feet of the Las Vegas Convention Center.

History: Cowboy Christmas had a humble beginning, starting at the Tropicana in 1986. That first year, the show attracted 52 exhibitors and had a total attendance of 31,433. The event moved to Cashman Center in 1988, finally moving to its current home at the Las Vegas Convention Center. Today, Cowboy Christmas offers more than 350 exhibitors and attracts more than 250,000 attendees each year. During its 32-year history, more than 4.1 million fans have attended the show.

Date: Starts the 1st Thursday of December (47th and 50th ranked weekend)

Promoter: Las Vegas Events

Location: Las Vegas Convention Center, South Halls

Competitive Bid: No

Economic Impact* 2014 2015 2016 2017 Est. Direct Visitor Spend $30.5m** $24.3m $35.5m $30.4m

Est. Total Economic Impact $39.0m** $39.7m $60.3m $51.1m

Event Data* 2014 2015 2016 2017 Total Turnstile Counts 200,175 216,300 231,525 253,675

Total Est. Event Attendance 88,025 90,450 111,000 117,675 Total Est. Out-of-Town 79,650 82,550 98,875 105,050

Total Est. Incremental Out-of-Town 19,900 18,200 22,675 21,450 Room Nights Occupied 146,650 144,925 151,025 154,575

Incremental Room Nights 34,175 29,425 32,475 29,375 *Source LVCVA intercept study

**Previous methodology used; non-gaming economic impact and total economic impact LVE Support:

• While the Wrangler NFR is what fans do at night, Cowboy Christmas provides rodeo fans with the ultimate experience during the day. Open from 9 am – 5 pm daily, Cowboy Christmas has earned its tagline – It’s All Here.

• Now entering its 33rd year in Las Vegas, the official gift show of the Wrangler NFR runs for 10 consecutive days at the Las Vegas Convention Center.

• LVE manages the lay out and show flow, working closely with more than 350 exhibitors. LVE also oversees the interactive and entertainment elements of the show, including the live production shows and the Junior NFR.

• With more than 440,000 square feet of show floor, Cowboy Christmas features unique products, including custom-made jewelry, western wear, boots and spurs, furniture, original art, handmade crafts and home goods. Attendees will also find the best source for the official Wrangler NFR and PRCA merchandise.

• In addition to the shopping, fans will find a variety of entertainment. LVE has developed a full slate of interactive and fan favorites. For the third consecutive year, the Junior NFR presented by YETI will be held in Las Vegas. There will be qualifiers and finals in eight events (with various age groups per event): Bull Riding, Bareback Riding, Saddle Bronc Riding, Steer Wrestling, Girls and Boys Breakaway, Team Roping, Tie-Down Roping and Barrel Racing. More than 650 contestants are expected to compete.

• The Rodeo Live Stage presented by RODEOHOUSTON™ will host three shows daily. The schedule includes Outside the Barrel with Flint Rasmussen, Daryle Singletary’s Keepin’ it Country with host Andy Griggs and Rodeo Recess with host Andy Seiler.

• In 2014, LVE partnered with the Rocky Mountain Elk Foundation’s Hunter & Outdoor Christmas Expo. The specialty show is co-located upstairs in the South Halls and adds another element to the experience.

• During the ten-day show, total attendance will reach more than 250,000.

FEI World Cup Finals – Jumping & Dressage

Event Description: The FEI World Cup™ Finals feature the Longines FEI World Cup™ Jumping Final and the FEI World Cup™ Dressage Final and are the biggest annual championship for horses and riders in both Olympic disciplines. The world’s top competitors, including Olympic and World champions, come from all over the globe to compete for the prestigious title of FEI World Cup™ Champion. Awarded to Las Vegas, 2020 will mark the seventh time that Las Vegas will host the FEI World Cup™ Finals following 2000 and 2003 when it hosted the Jumping Finals, and 2005, 2007, 2009 and 2015 when it hosted both the Jumping and Dressage Finals at the Thomas & Mack Center.

History: Since 2000, Las Vegas has hosted six World Cups, including joint jumping and dressage Finals in 2005, 2007, 2009 and 2015. The events have had a total attendance of 345,234. Hosting the joint Finals proved to be successful with attendance peaking at more than 85,000 in 2007. This has now become the model for the FEI World Cup™ throughout the world.

Date: 3rd weekend in April (30th ranked weekend)

Organizing Committee & Promoter: Las Vegas Events



Sponsorship History: $250,000/year (2005, 2007, 2009, 2015, 2020)

FEI World Cup Jumping & Dressage – Net Income 2005 2007 2009 2015 4-Year

Average Total Revenue $6,060,349 $6,696,091 $5,714,998 $7,311,013 $6,445,613 Total Expenses $4,689,716 $5,613,622 $6,281,420 $5,746,290 $5,582,762

Net Income (Loss) $1,370,633 $1,082,469 ($566,422) $1,564,723 $862,851

Economic Impact* 2005 2007 2009 2015 Est. Direct Visitor Spend $19.2m $23.4m $20.6m $24.6m

Est. Total Economic Impact $22.5m $26.1m $23.4m $26.8m

Event Data* 2005 2007 2009 2015 Overall Attendance 75,125 86,575 60,175 75,500

Unique Attendees 14,500 16,400 13,825 15,000 Out-of-Town 11,925 13,775 13,250 13,700

Incremental Room Nights 19,475 24,175 20,175 24,750 *Source LVCVA intercept study Note: The FEI World Cup Finals were held in America every other year from 2005 to 2009, with 2015 being the first year since 2009 it returned to Las Vegas.

LVE Support: • Las Vegas Events has hosted and served as the producer and organizing committee for the FEI World Cup

Jumping Finals on six occasions, 2nd most all-time behind Gothenburg, Sweden. Las Vegas Events have hosted the Dressage Finals on four occasions, 3rd most all-time behind ‘s-Hertogenbosch, Netherlands and Gothenburg. In 2016, LVE secured the bid to host the 2020 FEI World Cup Finals.

• Initially, Las Vegas hosted the Jumping Finals in 2000 and 2003. Following the 2003 Final, Las Vegas Events approached the sport’s governing organization, Federation Equestre Internationale (FEI) and submitted a bid to add the Dressage Finals to the already awarded Jumping Finals for 2005. The FEI approved the bid and in 2005, Las Vegas hosted the “Dual Finals” of Jumping and Dressage for the first time.

• LVE felt by combining both of the major annual equestrian events that they could elevate the overall experience for the competitors, fans and sponsors. This had never been done before and the “Vegas Finals” were the talk of the equestrian world. Today, the “Las Vegas Double” model, bidding out both the Jumping and Dressage Finals together is the FEI’s standard bid process.

• The FEI World Cup Finals are held at the Thomas & Mack Center. The competition footprint for jumping and dressage requires a larger footprint resulting in a revised seating capacity of 12,000. The FEI World Cup Finals in Las Vegas draws an international event and the crowd demographics show this.

• The external footprint at the Thomas & Mack Center works well for the needs for these finals. An extensive stabling plan is created resulting in International and Domestic tents erected to house the horses competing in the finals. The Organizing Committee is responsible for the planning and expense related to the transport of horses from Europe to Las Vegas.

• LVE oversees all aspects of the FEI World Cup Finals, including the management of the budget, ticketing, event production and operations, marketing, corporate sales. LVE works closely with the Thomas & Mack Center staff and all participating agencies on security protocols.

• In addition, LVE works with 4-6 local sponsor hotels where the contestants, officials, sponsors and VIP’s are housed at the various properties. LVE manages a complimentary shuttle bus service from the official hotels. In addition, LVE oversees the FEI Gift Show that is held onsite at the Thomas & Mack Center, Cox Pavilion and Mendenhall Center.

USA SEVENS RUGBY

Event Description:USA Sevens International Rugby Tournament is the fifth of ten stops on the HSBC Sevens World Series. The three-day tournament is the only US stop and is the largest rugby tournament in North America. As one of the premier Sevens rugby tournaments in the world, fans are able to watch 16 national teams compete in 45 matches during the three-day competition in an attempt to gain points in the HSBC Sevens World Series standings.

History: LVE secured this new event for the destination in 2009. The first USA Sevens Rugby event was held at Sam Boyd Stadium on February 13-14, 2010. In 2011, the event expanded to a three-day tournament.

Date: First weekend of March (10th ranked weekend)

Promoter: Jonathan First, President – United World Sports, LLC

Location: Sam Boyd Stadium


Sponsorship History: $250,000/year (2017-2019) $350,000/year (2013-2015) $325,000/year (2010-2012)

Economic Impact* 2012 2013 2014 2015 2017 2018 Est. Direct Visitor Spend $15.7m $18.8m $22.4m $25.8m $24.5m $23.4m

Est. Total Economic Impact $19.6m $25.1m $27.6m $30.4m $41.7m $39.3m

Event Data* 2012 2013 2014 2015 2017 2018 Overall Attendance 45,100 58,580 59,075 64,925 67,950 55,025

Unique Attendees 18,475 22,105 25,075 25,750 28,850 23,575 Out-of-Town 15,450 17,805 21,400 22,025 26,050 21,750

Incremental Room Nights 19,850 21,525 23,275 24,075 32,450 25,950 *Source LVCVA intercept study

LVE Support: • Since the beginning, LVE has played a major role in the following

o Securing hotel partnerships ¨ Team host hotel ¨ Event staff and officials hotel ¨ Fan hotels

o Local, regional, national, and international marketing plans o Negotiating “Las Vegas” branding during the national TV broadcasts

¨ Inclusion of destination related vignettes and bumper footage within the television broadcast ¨ Prominent on-field exposure of “Las Vegas” ¨ Inclusion of “Las Vegas” in the official event log ¨ Additional on-site signage

o Developing spin-off events ¨ Official Welcome Party at FSE (Parade of Nations) ¨ Wrap Party on Sunday night ¨ Festival Fan Village at Sam Boyd Stadium ¨ Adopt-a-Country program with CCSD ¨ Invitational tournament – over 300 teams ¨ Medical Symposium

o Securing practice fields for 16 international teams and fields to use for Invitational tournament o Securing local sponsors o Relationship with staff at Sam Boyd Stadium

¨ Stadium infrastructure ¨ Hospitality areas ¨ Video boards ¨ Lockers rooms, training tables, and private eating area for athletes

o Installing new grass sod at Sam Boyd Stadium for this event o Monthly communication with the USA Sevens Rugby staff

PAC-12 MEN’S BASKETBALL TOURNAMENT

Event Description: The Pac-12 Men’s Basketball Tournament is one of the most high profile and competitive in the NCAA. This is a single elimination four-round tournament conducted over four days. The winner receives an automatic bid into the NCAA tournament.

History: LVE aggressively pursued the PAC-12 men’s basketball championships for Las Vegas. Initial agreement was for three years (2013-2015), with mutually agreeable option to extend the agreement for 2016. During these years the tournament was held at MGM Grand Garden. LVE secured another three year agreement (2017-2019) with mutually agreeable option to extend the agreement for 2020. During these years the tournament is being held at T-Mobile Arena.

Date: Second full week in March (5th ranked weekend)

Promoter: Jamie Zaninovich, Deputy Commissioner/COO – Pac-12

Location: T-Mobile Arena


Sponsorship History: $500,000/year (2013-2019)






LVE Support: • Television partners include ESPN, FOX, and Pac-12 Network • There are more than 3.4 million Pac-12 alumni nationwide and nearly 10 million Pac-12 fans on the West coast • Spin-off events include league meetings, press conferences, team meetings and practices, hospitality events,

and Hall of Honor banquet • The average age of attendees is 50.4 with an average household income of $109,288 • Marketing benefits include

¨ “Las Vegas” incorporated into the Pac-12 basketball tournament official logo ¨ Las Vegas destination is heavily featured in advertising campaigns, TV, print, tickets, radio, digital media,

etc. ¨ Pac-12 works with each institution to develop a season-long marketing plan to promote the

championships in each city ¨ “Las Vegas” exposure on the court in a fast-break lane location ¨ LVE and Pac-12 work together to create a marketing plan to maximize the number of visitors to the

Championships ¨ Pac-12 works with its national and regional media partners to develop a marketing and broadcast plan

to promote the championships • Television media value was over $2.6 million

MOUNTAIN WEST MEN’S AND WOMEN’S BASKETBALL CHAMPIONSHIPS

Event Description: The Mountain West Basketball Championships feature 20 NCAA Division I men’s and women’s basketball games played over a seven-day period. Twenty-two teams (11 men’s teams and 11 women’s teams) will compete to win the conference championship and secure an automatic bid to the NCAA Division I Men’s and Women’s tournament.

History: 2018 marked the 17th year for this event. LVE has been involved in developing this event with MW staff since the conference’s inception.

Date: Second full week in March (5th ranked weekend)

Promoter: Craig Thompson, Commissioner – Mountain West Conference









LVE Support: • Currently in a three-year sponsorship agreement for 2017-2019 • This sponsorship agreement requires LVE to assist with the cost towards rent at Thomas & Mack Center, cash

sponsorship to MW, and responsibility for the costs to secure hotel room nights for all men’s and women’s teams, game officials, and tournament headquarters. LVE also secures a discounted room rate for media.

• To secure complimentary or discounted room nights, LVE staff creates sponsorship packages. Select hotels receive sponsorship benefits focused on driving visitors to their hotel properties while attending the championships.

• Television partners include CBS and CBS Sports Network • The average age of attendees is 54.8 with an average household income of $94,125 • Marketing benefits include:

¨ “Las Vegas” incorporated into the MW Basketball Championship official logo ¨ On-court signage on the baselines promoting “Las Vegas” destination ¨ The Las Vegas destination is heavily featured in advertising campaigns, TV, print, tickets, radio, digital

media, etc. ¨ LVE and MW work together to create a marketing plan to maximize the number of visitors to the

Championships ¨ MW works with each institution to develop a season-long marketing plan to promote the championships

in each MW city ¨ MW works with its national and regional media partners to develop a marketing and broadcast plan to

promote the championships • The television media value was over $4.8 million in 2018

WEST COAST CONFERENCE MEN’S & WOMEN’S BASKETBALL CHAMPIONSHIP

Event Description: The West Coast Conference (WCC) is comprised of 10-member institutions that span the Western United States. The conference is characterized by the stability of its membership and its unique emphasis on combining excellence in athletics with excellence in academics.

Event History: The WCC moved their Men’s and Women’s conference basketball tournaments to the Orleans Arena in 2009. This was the first time the tournaments were played on a neutral court. Previous championships were played at college campus facilities.

Date: First week in March (10th ranked weekend)

Promoter: Gloria Nevarez, Commissioner – West Coast Conference

Location: Orleans Arena




Est. Total Economic Impact $5m $4.1m $6.3m $6.2m $7.8m $6.6m




LVE Support: • This championship is played the week before the MW and PAC-12. WCC has their semi-finals played on Monday

night and championship game on Tuesday night with the games broadcast live on ESPN. • As attendance continued to grow, the WCC looked into bidding their basketball championships to other markets

¨ LVE secured a three-year sponsorship agreement with the WCC (2014-2016) ¨ LVE secured another three-year sponsorship agreement for 2017-2019

• Ancillary events include: WCC Hall of Honor Ceremony and WCC Kids Day • LVE staff assists with securing host hotels for each school • Average age of attendees is 57.2 with an average household income of $97,209 • Marketing benefits include

¨ “Las Vegas” incorporated into the WCC Basketball Championship official logo ¨ On-court signage promoting “Las Vegas” destination ¨ WCC and LVE work together to create a marketing plan to maximize the number of visitors to the

Championships ¨ WCC works with each school to develop a marketing plan to promote the WCC basketball

championships in each WCC city • In 2018, the WCC Men’s and Women’s basketball championships sold more than 35,000 tickets and generated

8,300 incremental room nights • The television media value was more than $6 million.

ELECTRIC DAISY CARNIVAL

Event Description: Electric Daisy Carnival, commonly known as EDC, is an annual three-day electronic dance music festival, with its flagship event held annually in Las Vegas. World-class artists descend upon the city in honor of North America’s largest dance music event, treating fans to special sets at unprecedented indoor and outdoor venues.

History: LVE staff developed a relationship with EDC’s promoter in 2011. LVE entered into a sponsorship agreement for 2012, 2013, and 2014.

Date: 3rd weekend in May (45th ranked weekend) (2011-2017 was held the 3rd week of June)

Promoter: Pasquale Rotella, Founder - Insomniac Events

Location: Las Vegas Motor Speedway

Competitive Bid: No


Economic Impact* 2012 2013 2014 Est. Direct Visitor Spend $103.7m $136.9m $156.6m

Est. Total Economic Impact $207.0m $278.1m $337.8m

Event Data* 2012 2013 2014 Overall Attendance 320,000 345,000 402,000

Out-of-Town 90.0% 94.9% 94.5% Hotel Room Nights N/A 92,000 91,000

*Promoter’s intercept study

LVE Support: • LVE has been involved with the following since 2011 (one year prior to event taking place in Las Vegas)

o Assist EDC in promotion and in obtaining all necessary federal, state and local permits, licenses, consents, and employee protection coverage necessary for the staging of the Event

o Assist EDC in securing hotel partnerships for host hotels, room rates, and venues to host spin-off events o Developing partnerships with night clubs and day clubs in town o Creating EDMbiz conference to take place the week of EDC o Development of EDC Week (full schedule of events) o Transportation plan

¨ Shuttle bus pick up and drop off locations ¨ Dedicated bus lanes ¨ Nellis pass-through

o Communication with hotel properties throughout the year • LVE Board decided to no longer provide sponsorship support for this event because of its overall financial

success • LVE staff continues to assist EDC staff with all items listed above

NBA SUMMER LEAGUE

Event Description: The NBA Summer League is comprised of 82 games between 30 teams over 12 days. This event provides NBA teams with the opportunity to try out different summer rosters instead of their regular season line-ups. The main benefit for fans, as well as the media, is to get a preview of the top rookies and their transition from college basketball to the NBA. Many past draftees or players who are no longer on rosters also participate to try to make it back into the NBA.

History: Over the past 15 years, LVE has assisted in the growth of NBA Summer League in Las Vegas. It has expanded from 6 NBA teams and more than 3,000 spectators in 2004 to all 30 NBA teams and more than 140,000 spectators in 2018.

Date: 12 consecutive days starting first weekend after July 4 (4th and 13th ranked weekends)

Promoter: Albert Hall, VP Business Development - VSL Properties Warren LeGarie, Executive Director - VSL Properties

Location: Thomas & Mack Center and Cox Pavilion


Sponsorship History: $100,000 (average annual sponsorship amount since 2004)

Economic Impact* 2013 2014 2015 2016 2017 Est. Direct Visitor Spend $12.1m $14.6m $18.2m $20.5m $34.0m

Est. Total Economic Impact $14.2m $17.8m $29.5m $34.7m $57.1m

Event Data* 2013 2014 2015 2016 2017 Overall Attendance 62,125 76,575 103,900 108,925 132,800

Unique Attendees 19,425 26,625 37,300 38,825 46,200 Out-of-Town 10,425 14,850 22,025 26,125 33,525

Incremental Room Nights 13,850 16,250 25,900 28,125 43,275 *Source LVCVA intercept study

LVE Support: • Spin-off events include

¨ NBA Board of Governors Meeting ¨ Giants of Africa Movie Premiere ¨ St. Jude Table Tennis Tournament ¨ Tech and Venture Capital Exec Panel ¨ Top Golf Fundraisers ¨ Tip Off Party

• More than 20 active event and media partners in 2018 • Expanded the footprint on site, digital, online & through cross promotion • More than 15 million live viewers on broadcast television • 30.4 million hours across ESPN, ESPN2, ESPNU, and NBATV • 450 million video views online • Marketing benefits and media/branding benefits for the destination are included in agreement • In 2017, LVE staff ran lead on securing a four-year agreement with the NBA to bring the following events to Las

Vegas ¨ NBA Summer League in 2017, 2018, 2019, and 2020 ¨ USA Basketball Training Camp in 2018, 2019, and 2020 ¨ USA Basketball exhibition game in 2019 and 2020 ¨ NBA G-League Showcase in 2018 and 2019 ¨ WNBA All-Star Game in 2019

LIFE IS BEAUTIFUL

Event Description: Life is Beautiful Music & Art Festival is an annual three-day celebration where people from all walks of life come together and create an experience centered in the universal languages of music, art, food and connectivity.

Event History: LVE began its partnership with Life Is Beautiful in 2013. This was a new festival. At the time this was a two-day event, taking place on October 26-27. This festival grew to a three-day event in 2014. LVE staff recommended to move this event to the third weekend in September. At that date, there was less risk with weather conditions and a lower weekend occupancy for Las Vegas. LVE Board has approved sponsorship support for this event every year since then.

Date: 3rd weekend in September (16th ranked weekend)

Promoter: Justin Weniger, CEO – Life is Beautiful

Location: Downtown Las Vegas (18 city blocks)

Competitive Bid: No

Sponsorship History: $150,000 (2013-2018)

Economic Impact* 2013 2014 2015 2016 2017 Est. Direct Visitor Spend $19.9m $16.2m $21.5m $25.7m $50m**

Est. Total Economic Impact $24.7m $20.6m $34.9m $43.6m $70m**

Event Data* 2013 2014 2015 2016 2017 Overall Attendance 58,575 87,200 131,550 137,350 175,732**

Unique Attendees 32,550 37,700 57,025 55,250 73,872** Out-of-Town 20,725 24,075 37,175 34,775 55,726**

Hotel Room Nights 18,250 25,900 34,250 37,300 84,800** *Source LVCVA intercept study

**Promoter’s Destination Stakeholder Report Guests per room – 2.3 Length of stay – 3.5 nights

LVE Support: • LVE staff played a significant role in developing the festival for the destination and assisted with the following:

o Assist LIB in promotion and in obtaining all necessary federal, state and local permits, licenses, consents, and employee protection coverage necessary for the staging of the Event

o Overall development of the festival, understanding the vision and provide recommendations

¨ Site for event ¨ Security ¨ Ticket prices (GA and VIP) ¨ Food & Beverage

¨ Production ¨ Staffing ¨ Crowd management ¨ Overall budget for event

o Local, regional, and national marketing plan. More focus on target markets: Los Angeles, San Diego, and San Francisco

o Assist in securing hotel partnerships for host hotels, room rates, and venues to host spin-off events o Transportation plan

¨ Shuttle bus pick up and drop off locations ¨ Parking plan

o Communication with hotel properties throughout the year • In 2017, Life Is Beautiful sold out for the first time and did so in under 90-minutes. The event attracted 73,872

unique attendees and generated 84,800 incremental room nights for the destination • The owners of Life Is Beautiful have invested more than $30 million towards its development

ROCK ‘N’ ROLL MARATHON

Event Description: The Las Vegas Rock ‘n’ Roll Marathon and ½ Marathon is the world’s largest nighttime running event held on the Las Vegas Strip and draws more than 46,000 participants representing every state and 66 countries. Runners and spectators enjoy a weekend of festivities leading up to the race on Sunday night.

Event History: The Rock 'n' Roll Marathon brand took over the race in 2009. At that time the marathon took place on a Sunday morning in December and was drawing 27,000 participants. LVE staff pushed to move to a night-time race. The primary reason for this recommendation was to better connect with our community (hotel partners). LVE staff made the recommendation on the location of the start line and finish line. All Strip hotel properties are favorable locations for participants and there is no need to provide transportation to participants after the race. In 2013, LVE staff recommended to move the marathon date to the 2nd or 3rd week in November. The previous date was during the NFR. The marathon needed its own Signature Event weekend (and one that did not fall during the NFR).

Date: 2nd or 3rd weekend in November (21st or 41st ranked weekend)

Promoter: Josh Furlow, President of the Rock ‘n’ Roll Marathon Series – Ironman

Location: Las Vegas Strip and city/county streets (marathon and ½ marathon route) Las Vegas Convention Center (Health & Wellness Expo)

Competitive Bid: No

Sponsorship History: $150,000 + waive rental fee at LV Conv. Center (pending availability from LVCVA) LVE has been providing sponsorship support since 2011

Economic Impact* 2012 2013 2014 2015 2016 2017 Est. Direct Visitor Spend $ $87m $111m $117m $126m $119m

Est. Total Economic Impact $ $165m $213m $226m $251m $239m

Event Data* 2012 2013 2014 2015 2016 2017 Registered Runners: 26,855 30,511 43,100 46,249 46,812 41,791

Out-of-Town Attendance: 50,107 49,701 61,416 63,569 58,599 54,241 Room Nights: 89,022 88,664 104,449 108,768 122,314 106,626

*Promoter’s intercept study

LVE Support: • Additional benefits for creating a night-time race include:

o Uniqueness: This quickly grew into the world's largest nighttime running event. This has become a bucket list experience for out-of-town guests. Runners have the opportunity to run down the Las Vegas Strip with all the lights, hotel experiences taking place (Bellagio fountain, Mirage volcano, etc.).

o The night race experience can be marketed locally, regionally, nationally, and internationally o Guests travel with friends for encouragement and support o The night race drives room nights to the destination on a Sunday night. It also provides the hotel properties with

an excellent opportunity to activate on Friday, Saturday, and Sunday night. • Throughout the years, LVE sponsorship has been dedicated to marketing this event nationally and internationally. LVE

dollars are additional spend to the marketing dollars already being allocated in event budget. • LVE staff assists with the following:

o Schedule of events ¨ Health & Fitness Expo (dates, times, location) ¨ VIP reception (date, time, location) ¨ 5K (date, time, location) ¨ 10K (date, time, location) ¨ ½ marathon and marathon

o Introduction to hotel partners and local charities/bands o Facilities and venues to be secured o Plans for overall management of events

• Monthly communication throughout the year • The Rock 'n' Roll Marathon is currently hosting more than 46,000 participants and driving 122,000+ room nights to the

destination.

UNITED STATES BOWLING CONGRESS

Event Description: The United States Bowling Congress (USBC) is the national governing body for ten-pin bowling in the United States. USBC will host five Open Championships, four Women’s Championships and more than 50 different bowling related events in Las Vegas during this term. The term of this agreement is 2013-2027.

History: LVE sponsored the USBC Open Championships in 2009. It cost $1.5 million in sponsorship support and more than $3 million in lost revenue for Cashman Center.

Date: April – June Women’s Championship (2016, 2020, 2023, and 2026) Feb – July Open Championship (2017, 2019, 2021, 2024, and 2027)

Promoter: Chad Murphy, Executive Director - United States Bowling Congress

Location: South Point Bowling Center


Sponsorship History: $277,650 Women’s Championship in 2016 $576,622 Open Championship in 2017 (Sponsorship fee is based on number of bowlers x $1.25 lineage fee x 9 games)

Economic Impact 2009* US Open

Championships

2016** Women’s

Championships

2017* US Open

Championships

Est. Direct Visitor Spend $120.4m N/A $84.2m Est. Total Economic Impact $181.0m $29.6m $141.3m

Event Data* 2009 2016

Women’s Championships

2017 US Open

Championships Total Participants 87,100 24,680 51,430

Overall Attendance 212,550 37,020 99,925 Out-of-Town 180,050 35,610 96,125

Incremental Room Nights 307,225 59,232 170,050 *Source LVCVA intercept study **Promoter’s intercept study

LVE Support: • LVE staff ran lead on reviewing the RFP and negotiating the agreement to secure the initial 12-year agreement

with USBC to include: o Four Open Championships o Three Women’s Championships o More than 50 different related bowling events

• As part of this agreement, the South Point agreed to build a facility to host the Open Championships and Women’s Championships.

• Other bowling centers in the destination (Boyd Gaming / Station Casinos) have first right to host additional bowling events included in this agreement.

• Clear communication with the LVCVA, South Point, Boyd Gaming, and Station Casinos to get this deal done • Agreed on sponsorship calculation (number of bowlers x 9 games x $1.25 lineage fee) • Identifying Category A events and estimated economic impact • Identifying Category B events and estimated economic impact • LVE staff ran lead on getting:

o First Amendment to USBC agreement finalized. This secured the Women’s Championships in 2026 and the Open Championships in 2027.

o Second Amendment to USBC agreement finalized. This agreement commits to minimal sponsorship fees to select Category B events that take place at Boyd Gaming or Station Casinos bowling centers.

• LVE staff works with USBC and South Point on the following: o Marketing plans to maximize the number of bowlers attending the Championships o Best estimates for budgeting the sponsorship fee for upcoming Championship events o Determine the total number of bowlers, sponsorship fee to be paid, and research report after

Championship Events • LVE staff speaks at Opening Ceremonies before Championship Events.

EVENT IMPACT REPORTSsportingeventcommittee.com/meetings/2018/10/10/LVE Event Econo… · 10/10/2018...

Documents

Transcript of EVENT IMPACT REPORTSsportingeventcommittee.com/meetings/2018/10/10/LVE Event Econo… · 10/10/2018...