Evaristo Nogales

28
NFC- X

Transcript of Evaristo Nogales

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NFC-X

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Linearity 1.0

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Linearity 2.0

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source: Prestige Marketing Inc

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ecommerce

contact center

advertising

sales team

social networks

facilities

value chain

mobile app

We have just added new connections

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Nothing will ever be linear

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From Isolated Customer

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To Targeted Customer

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NFC

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NFC

Driven by the Context

Customer vs Brand X

Seamless Transition

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11M

YOUNG PEOPLE HAVE LEFT FACEBOOK SINCE 2011

Fuente: iStrategy

Driven by the Context

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Driven by the Context

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UNILEVER AWNSERS REAL HAIR NEEDS

Unilever da respuesta a las dudas más buscadas en Google sobre cabello y peinados en un canal de Youtube con contenido generado por algunas de las youtubers de belleza más influyentes de la red.

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Seamless Transition

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Customer vs Brand X

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How?

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Realtime

Gathering information from any contact point

Enriching our user´s knowledge with sentiment and context

Transforming our organization into a nfc hub

NFC-X

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Nimble

Talentech People motivated by an ever-changing environment

Flexible technological arquitecture

Accesible value chain

NFC-X

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Optimized

NFC-X

From UX to CX

Recognition

Global CX

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THANKS!

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Spain | Mexico | United States

www.sngular.team@sngular_team