Evaluation

5) Who would be the audience for your media magazine?

• When I created my media pack I produced a “reader profile” which states who I imagine my target reader to be like. What his hobbies are, what he likes to dress like, who he is, age, gender, etc. All these things were described in the reader profile and in this PowerPoint I will state where I have applied this readers interests/fashion/age etc. into my magazine.

Age and Gender

• My reader profile states that the average age for a reader of BAM! Magazine would be 19. Having the typical readers age similar to mine meant that it was easier to write the content for the double page spread. If I understood what I was saying then I felt that my target audience would understand what I am saying. I followed this philosophy throughout the entire magazine.

• The gender of the typical reader would be male. This means that I could enforce stereotypes of males throughout my magazine via advertisements. I was advertising football, video games as well as other things that stereotypically a man would enjoy.

Interests

• The interests of my readers may vary, with the person depicted as “The BAM! Reader” being interested in keeping up with the latest fashion, education, watching films and playing computer games. However, one thing culminates all of these interests together with every other reader of BAM! Magazine, the interest in alternative rock.

• I created the magazine with the intention of blocking people out that did not like alternative rock. The colours would not be attractive to them, the models would not seem right for them, the way of writing will be harder to understand for them due to terminology related to alternative rock being included.

Employment

• My target reader was a student in university with a part-time job. Most of the people I expect to read my magazine would be in education (whether that is the end of secondary school, college, sixth form or university) with a part time job. One things for sure is that I expect my target audience to be having some income and be around the age of 16-18+ due to the connotations with the rock n’ roll lifestyle.

• Also rock festivals can be quite expensive and without an income my audience would not be able to experience a festival.

• Also since my target audience are students they would be part of a bigger group of friends which they can share the magazine with and get its name out there.