Evaluation question 4:

“Who would be the audience for your media

product?”

Previous audience research:

Previous audience research:

Previous audience research:

Fischoff (1994)

http://web.calstatela.edu/faculty/sfischo/media3.html)

The results shown are similar to what I found in my own research. Both results show that males typically prefer more intense action based films whereas females tend to show interest in romance, musicals and fantasy.

Fischoff (1994)

http://web.calstatela.edu/faculty/sfischo/media3.html)

These results show the trends in age and genre- my research lacked a broader range of ages due to the availability of those willing to answer. Young adults (13-25) show the most interest into action adventure and murder more than the other two ages groups. All of the research enables me to establish my target audience: males aged 15-25. Although the Fischoff study choose to categorize 'young' as 13-25 I think my film's plot would contain too much violence and gore for someone under 15 to watch/understand.

After the audience feedback:

The audience feedback of the finished productshowed equal appreciation from both genders which goes against the Fiscoff study and what wehad assumed our ‘ideal’ target audience would be. However, this is a good thing because it means that we should be able to gather a wider audience than expected.

What would appeal to this audience?

I think the main thing that would appeals to them both is the balance between physical conflict and mental conflict. It is not entirely violence, blood and gore, there is a very strong psychological theme throughout the film which is possibly whyboth genders appear to enjoy it.

Is social class a factor?

Although there are stereotypes about intelligencein relation to class, I don’t think that it is relevant for our film. Some of these stereotypes suggest that ‘upper-class’ individuals are more intelligent.

Is social class a factor?

In my opinion, age is the most important factor concerning the understanding of the film’s plot andnon-linear narrative. Dangerous behaviour that may

be influential for teens depends on factors such as“realism, context and setting” (BBFC)- our film uses some violence but only on a minimal scale. We don’t particularly dwell on any details which could be harmful to our youngest target audience (15 years).