For the layout of my website, I placed ‘Poppy’ at the top centre of each page in a big, bold font, to immediately grab people’s attention and boost her star image as a confident and bold performer, who isn’t afraid to stand out. It also adheres to the typical conventions of a website because it is important to make the artist’s name very noticeable from the second they visit the website.I also placed all my images, text and videos relatively close together so that fans who search the website can find everything they need quickly and easily and don’t have to keep scrolling down to find more information. I have also tried to create a balance between text and images, so that they are divided on the page in a way that there isn’t too much text or too many images next to each other, as my young, teenage target audience may lose interest or get bored if they see too much of the same thing.

Layout

ColourI used bright and bold colours while making my website in order to represent the vibrant and happy-go-luck character of my artist. I have kept my colour scheme consistent throughout my website and digi pack to maintain a cohesive package and remain recognisable to her fans, but also to appeal to her target audience of young females.

Further, I also followed conventions of an organic artist’s website by not including much text, and keeping each page quite sparse, because after visiting many organic artist’s websites, I realised that they were all very simplistic and there was not much more than the necessary information and a little bit of entertainment

The first images I used were at the top of the page underneath ‘Poppy’, which is a header on every page, as I felt it added some colour and interest to each page.

I used images of my artist ‘Poppy’ on every page of my website, as after researching other websites for organic artists, I found that it was conventional to have many pictures of the artist, both on their own and with friends, in order to give their fans a glimpse of their outgoing, fun-loving character.

I used very few close up pictures, and I made sure that in all of the pictures that I used, Poppy was wearing little makeup and was always wearing modest clothing, to show the nature of an organic artist. I wanted my artist to come across as down to earth and not superficial, which is why I tried to present her as natural looking girl next door, while still remaining trendy and attractive.

I also incorporated images from earlier stages of her life, to show that she doesn’t want to keep her journey private from her fans, as she wants to maintain a personal relationship with them and treat them as her friends, as many organic artists do.

Images of my artist

FontsI used the same two fonts throughout my website. I used a simple font for my artist’s name ‘Poppy’ because I wanted it to be recognisable to her fans so that when they see this font they know it is a product for Poppy. I also used the font on the left for majority of my website (especially large chunks of text) because I felt that it was girly, trendy and aesthetically appealing, and would therefore attract a young, female audience, and also represent the star image of my artist.

In order to have a fully operational website, I had to create a variety of pages that are necessary on every artist’s website. After looking at other organic artist’s websites, I noticed that they were all simple and only had a few pages. I decided to have the pages ‘home’, ‘social’, ‘music’, ‘about Poppy’, and ‘shop & cart’ because I felt that these were the most necessary and obvious choices, and they would give her fans everything they needed.

Pages

MerchandiseIt is a typical convention for most artist’s websites to have a store where fans are able to purchase merchandise related to the artist. This is an important feature of a website because it allows fans to build a collection and this will therefore make the fans feel as if they have similar style and interests to their favourite artist. I have chosen a selection of 90s themed products, all which have a very colourful, retro style and are suitable for Poppy’s target audience of young girls. They also represent my star’s youthful, colourful, trendy image and this will allow young girls to follow her fashion trends. I have also included Poppy’s Breathe CD and a poster of Poppy.