Website

Researching websites from our genre allowed us to identify

certain conventions. For example, the binary opposition

of black and white always features as a significant part of the colour scheme alongside

accent colours. We stuck to this convention because we felt it was perfect to symbolise the hybridity of our genre. The

black and white represents the punk aspect, whilst the pop of

colour does just that, it represents the pop genre. The

combination of the two therefore generates an ideal

aesthetic.

A distressed look connotes the edginess of the pop punk

genre, hence why professional products utilise this idea. We

decided to stick to this convention, however we

developed it. Instead of having distressed backgrounds like All

Time Low or navigation bars like the Ramones, we only had a

distressed logo font as we felt it sufficient to convey our genre without going overboard or

distracting from other aspects of the website. For us it was

important that our logo stood out the most to aid recognition

of the band's website, so we made it a bit more individual.

Another way we made the logo stand out was to place it along

the centre of the top of the page, as we identified placing the logo

along the top be a convention amongst artist websites in

general, yet decided to challenge the convention of placing the

logo to the left. We chose to put ours in the middle because we wanted our website to have a sense of symmetry to aid the

professional aesthetic we were trying to achieve despite being amateurs. To make up for not

using the most dominant position on the page, we ensured our logo

was large, especially when you compare it to the likes of 5 Seconds of Summer's logo.

Each of the websites we researched have their

navigation bar along the top, which we felt was the

most effective possible position, so we adhered to this convention, but unlike

some e.g. ATL and the Ramones, we kept it

separate from the logo, maintaining the idea that

the logo is the most important in terms of recognition and brand

identity.

In order to encourage fan-artist interaction, to build a wider

and more supportive fan base, most modern day artists also

have their social media links at the top of the homepage. We too did this, as for our young,

tech-savvy audience, social media is a must to keep up-to-date. The logo, navigation bar

and social media links form part of a header that appears on

every webpage. This is conventional for music websites

and makes sense, as it aids navigation and connectivity, which is why we chose to do

this too.

For the pages of our website, we chose to

include the most common pages on professional websites, including a biographical section,

merchandise store and tour dates, following the

convention of all artists, as we felt there was no need to develop or subvert this convention. Instead, the

professional products acted as a guideline.