Evaluation Question 1

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My digipak uses conventions of real media products due to the clarity and directness of the digipak.things like the bar-code, legal jargon and catalogue number on spine were inserted for authenticity.The use of image and repetition to create a pragmatic and realistic product. My inspiration for the front cover came from the following digipak covers, colours and patterns. The inspiration of my digipak came from Sonny Rollins album and we can see that they use silhouettes of the members of the band, this technique creates a simple yet stylish front cover which catches the eyes of the consumer.I was then influenced by this unique design and wanted to implicate this is my own design.I then researched into different images which have used a silhouette design, and i couldn't find a image that stood out to me.Then whilst watching TV i stumbled across a Schwarzkopf shampoo advert where there brand logo is a head silhouette and then this sparked my idea of using this.I "borrowed" this idea and placed the image in the centre of the front cover and left it as it was, no album name or artist. I decided this was an effective technique of creating a brand image something people can relate my product to, this i feel is

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Transcript of Evaluation Question 1

Page 1: Evaluation Question 1

My digipak uses conventions of real media products due to the clarity and directness of the digipak.things like the bar-code, legal jargon and catalogue number on spine were inserted for authenticity.The use of image and repetition to create a pragmatic and realistic product. My inspiration for the front cover came from the following digipak covers, colours and patterns. 

The inspiration of my digipak came from Sonny Rollins album and we can see that they use silhouettes of the members of the band, this technique creates a simple yet stylish front cover which catches the eyes of the consumer.I was then influenced by this unique design and wanted to implicate this is my own design.I then researched into different images which have used a silhouette design, and i couldn't find a image that stood out to me.Then whilst watching TV i stumbled across a Schwarzkopf shampoo advert where there brand logo is a head silhouette and then this sparked my idea of using this.I "borrowed" this idea and placed the image in the centre of the front cover and left it as it was, no album name or artist. I decided this was an effective technique of creating a brand image something people can relate my product to, this i feel is am/xx/in colour esque style and yet they have iconic images, which consumers can relate to X/wiggled sound bars/colour wheel.

Page 2: Evaluation Question 1

My inside left is where my booklet will be placed, i decided that i wanted to insert some form of colour to my digipak and thought there would be a nice level of contrast between the simplistic front cover and this page.I got the idea from Talking Heads and Split Ends Pajama Club. Replicating the same image creates continuity throughout my digipak, another valued attribute of an authentic media product. I decided to go for softer shades of colours instead of block colours as i believe that block colours are too in your face and a eyesore, we can see examples of jamie xx girl / sleepsound cover which depicts this softer ambiance fantastically.

I do feel as my digipak does follow conventions of real media products I have convential features within my digipak such as all the legal jargons and the clarity of mydigipak, its very clear on what the entire theme of digipak is and what it represents; clear, informative, simplistic

Page 3: Evaluation Question 1

My poster uses conventions of real media products due to the repetition, directness and visuals of the poster. Things like the information, rating and website page at the bottom of the poster were inserted for authenticity. The use of word repetition was used to create an eye-catching and realistic product. My inspiration for the poster came from the following digipak covers, colours and patterns. 

The inspiration for the repetition in the poster came from “all work no play makes jack dull boy” I wanted to replicate some form of repetition into my digipak and I felt that one way I could do this is through repeating headspace consistently for aesthetics and for the practical reason of getting the bands name out there, brand awareness. I found this scene from the shining and they used a typewriter to get the font. I then searched for a font, which was similar to the typewriter style, which has been used. This also complements the colour of the poster very well

because of the soft yellow the page looks like typewriter paper, this style creates a more authentic and vintage which fits in with target audience who like music from the 80’s/90’s e.g. The Smiths/Oasis/Stone roses etc.i feel

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this has been effective in drawing the audience in using repetition, its eye-catching and it uses conventions from media related products, so it does fit the criteria.The main attraction of the digipak is the eye-catching head that has been used in the centre of the page, I have incorporated more repetition into this as I feel this continuity will make the poster seem more authentic and carry on the themes of the poster. I got the inspiration for replication of the head silhouettes from Tame Impala – Feels like we only go backwards. In there videos they use this head shape and use different patterns and images within the heads throughout the video and they get smaller and smaller, the heads begin moving within the inside of the borders of the next heads. I feel these visuals were intriguing and eye-catching.

I decided to follow my digipak I was going to keep this very simplistic and not incorporate colour within the heads, I felt that colour within the poster would make the poster seem messy and look out of place. Then my head I decided to have a black head, I thought that it would make the heads seem like they are falling down into the page.

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Incorporating all these elements into my poster I then created a poster that follow convention of real media products. I’m happy with the product I have created I have followed these convention and created a product which Is worthy to compete with other real products