What kind of institution may produce your media product and why?

By Ismail Patel

Hip-Hop has become a very popular genre of music which was previously created for working class Black and Latin Americans however it is now multi racial and is also multi

generational as many of the artists are from different backgrounds, are of different social classes and different ethnicities. As hip-hop has changed overtime so has media and the way it is available to people, the physical sales of magazines have now decreased due to the introduction of magazines being available on phones and other smart devices. Hip-hop has become a genre that is much more mainstream and a lot of the content that is produced is commercialised and is controlled by the industry whereas previously it was affiliated with crime and being a gangster however this has changed over time as the music has become more available to the public through media and the industry that it is in is now worth billions.

HIP-HOP

Publishing houses• My magazine can be published by Bauer Media Group which is a very well known

publishing house for magazines as it publishes around 38 million magazines a week worldwide with over 6000 employees, the fact that this company is a large and very well known company will help Urban Beatz to become a well known magazine as it can be promoted through many of the other magazines that the company publishes.

• By using this company as a publishing house they could help to fund the advertisement of my magazine through many other media institutions as the company has a very large amount of revenue every year which could be used to invest in my magazine.

• The company can also help promote my magazine through music channels on TV such as MTV which they may have already affiliated previously and therefore it will be easier to get them to promote Urban Beatz

Distribution• The magazine will be available to the audience through subscription on

the Urban Beatz website and it can be sent to them however it will also be available at clothing retailers and clubs as part of the target audience are more likely to attend these places. However it will also be available at newsagents and WH Smiths as there may be infrequent buyers who read the magazine once in a while in contrast to people who buy the magazine every single month. Also due to decrease of physical magazine sales there due to the increase of magazines available on phones etc. my magazine will also be available on phones through App Store and Google Play Store. On the Urban Beatz website the audience can see tasters of the magazine this will be helpful as it encourages them to read further by buying the magazine.

Circulation

• My magazine Urban Beatz will be circulated monthly as it includes statistics which are set every month for example the monthly charts or the most viewed videos of the month.

• This is shown through out the magazine as the issues are written in months rather than in weeks.

Data• The amount of magazine sales in the genre of hip hop are high as

the magazine VIBE have a circulation of roughly 300,000 monthly which is generally high and the amount that were sold were around 202,000 this could be because of copies that they have given away for free to certain people such as artists who have featured in the magazine.

• However it is difficult to compare my magazine to an established company who have been founded for a very long time.

• However as time passes on the sales of magazines will continually decrease to the increase of digital copies of magazines being available this is the reason why I have decided to publish my magazine digitally and physically.