What Kind of Media institution might distribute your product

and why?

Question 3

The Distributer

• An agent who supplies goods to stores and other businesses that sell to consumers.

DistributerBauer Media

I think the company would sell my magazine as it contains contemporary entertainment about chart music and artists. They don't have any music magazines like mine as NME is a bit more

specialized towards indies. I think the genre of my magazine will be appealing to a widespread audience from young adult to adult and could be female orientated. The house style could appeal to men

and women but the content is female orientated. They sell magazines like More, Bella and Heat who could also be potential audience of Plugged-in magazine so the company will have some idea of how to appeal to this audience, making the best people to distribute my magazine. I could also help them bring in new wider

audiences. The company has a good reputation as it doesn’t just distribute

magazines, it also owns radio stations, it is very popular and distributes over 20 different magazines, some being specialised.

This is important in the distribution of my magazine as it will help it get a good reputation.

As my magazine is quite mainstream I think it will want to distribute it because it will be popular amongst more people.

• I think my magazine fits in well along side other magazines but stands out in its own way

• I think it could definitely be distributed amongst the rest of these magazines. It contains content that is typical to a music magazine but also has its own special features like the background on the skyline.

• My magazine accentuates features that appeal to my target audience like the artists used, the image and font, and wouldn’t have many competitors as it is not the ‘typical indie music magazine’ it’s a bit of a wider range but targeting girls in particular.

• It is a new change to the magazine industry. The magazine that I found remotely like mine is Rolling Stone which can be specialized in some issues and then more widely ranged in others. Also Top Of The Pops magazine is a chart music magazine but is for the younger audience of about 12-14.

Distribution

• My magazine, in terms of distribution will be sold directly to newsagents and supermarkets and also petrol stations to make it easy for people to acquire. I would also allow it to enter in to the new era of web 2.0 and allow an online download of the magazine at a slightly cheaper price as it wont cost as much to produce (no cost of paper and printing etc). They could also visit the website for my magazine which also features on the magazine front cover. Subscription to the magazine would also be available, maybe issuing a free gift when people do subscribe.

Advertisement

• My magazine will be advertised in a range of different places like on TV, in other magazines, on the radio and online.

• This targets a range of people and also advertises when people are on the go and even just sat in their home.

• The financial costs of this will be quite extreme but if the magazine is advertised in these places it will become popular. Also Bauer Media’s reputation could help it sell.