Alterian - Customer Engagement and Social Media - Customer Centricity Conference, Singapore 2010
Evaluation Email Marketing Profiling 21 April with Michael Leander and Alterian
-
Upload
michael-leander -
Category
Business
-
view
2.609 -
download
0
description
Transcript of Evaluation Email Marketing Profiling 21 April with Michael Leander and Alterian
EVALUATION web seminarEmail marketing profiling and segmentation with Michael Leander21-04
Special guest: Florian Haarhaus, Alterian
Featured speaker:Michael Leander
http://www.markedu.com
Guest speakerFlorian Haarhaus, Alterian
http://www.alterian.com
Brought* to you by
*Ok to click on logos :- )
Special guest Florian Haarhaus
Summary Email marketing profiling with Michael Leander and Florian Haarhaus – 21 April 2009
• 36 people from 16 countries signed up for this FEDMA and Markedu web-seminar
• 20 people showed-up• 2 cancelled and 14 didn’t show up• 20 received the evaluation survey email• 14 people filled out the evaluation survey (70,00%)
• Here are the results. . .
”Evaluate speaker: Michael Leander”1 is bad – 7 is great
Michael Leander’s speaking skills were
rated excellent
”Evaluate speaker: Florian Haarhaus, Alterian ” 1 is bad – 7 is great
Florian Haarhaus from Alterian only
presented 20 minutes
Marketing quality and technical quality1 is bad – 7 is great
Technical quality was lower than our
usual score
The marketing quality of the event
was once again rated excellent
Comparing email marketing profiling webinars from November 2009 to April 2009
64,29% said they are likely to recommend the “Email marketing profiling for success” web-seminar to others
28,57% might recommend the web seminar and 7,14%
said they wont
Did the web-seminar meet your expectations?
57,14% said their expectation were
met or that the webinar exceeded their expectation
Testimonials, recommendations and constructive feedback
"Relevant new information about a difficult subject. It is still new for a lot of businesses why the information about e-mail marketing is very
limited.
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
“During the seminar I got some good ideas for how to improve email marketing, especially how to
segment customers , before sending them emails. It gave an insight into some of the options you got
as a marketer both technical and analytical.”
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
“The first and third part were ok. The second part (sales) horrible (technique, to slight, to
long). What a pitty that the time runs out for the third part. Hope the next webinar will be better
(without sales part)
Testimonials, recommendations and constructive feedback
"As always Michael Leander stands out as one of the best speakers in Europe at the moment!
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
“Seminar was just in time - because our company is making new email system. Thank You!
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
" I was inspired. It was my second time to listen to Mr. Leander. And I have attended a lot of webinars,
but he is a “virtual presentation” master. Funny and also very knowledgeable.
Alterians presentation was good too, but would have been even better if it was less detailed. The
tool looks impressive . Thank you for sharing all this”
Due to time constraints we have not yet asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback
“A really time saving, easy and economic way to meet! Great presentation, I am definitely going to
attend more webinars in the future!“
Due to time constraints we have not yet asked this person if we may publish his or her name
• Great feedback, thank you. We will use it to improve the next web-seminars
• We are working to improve the experience of presenting an application live. Alterian’s presentation was very relevant, but the technical platform did not do the presentation justice. I invited Alterian because many past attendees have asked for concrete and live tool presentation.
• More web-seminars and marketing events here:
www.markedu.com
Moving forward and comments to attendees – past and future
• It is interesting to see how differently two people review the same experience. It again goes to prove how important it is to match speaker, topic and competence level of attendees.
• Conversion from signup to attendance is a an issue with web-seminars as it is with regular seminars.
• I wish more people would show us the respect of at least sending a cancellation email, but….
• Stay tuned: http://meemoo2.com
Marketing learnings by Michael Leander
Marketing events you can afford
www.markedu.com
Thank you, Alterian
• Thank’s to Florian Haarhaus from Alterian for his highly interesting and inspiring presentation
• (I want to be able to segment my email communication like that, no seriously – that is outright awesome)
• Learn more about Alterian here– http://www.alterian.com
Marketing inspiration and education you can afford
www.markedu.com