EvaluationHow effective are the combination of your

main product and ancillary tasks?

The main purpose of my magazine advertisement and digipak is to advertise

the artist and their product – for example this could be a single or album release.

The good thing about a digipak and magazine advert is that they are normally

used to advertised a special addition – so this is automatically attractive to the

audience. The adverts and digipaks/CD’s are normally fitting to the genre and artist – it may contain a logo or an iconic colour scheme. For example

Lady Gaga’s album ‘The Fame Monster’ shows her wearing the jewel covered

glasses and we now automatically associate this with her. Therefore I decided to use

the Marina and the Diamonds logo so my audience can identify the artist easily.

What’s the purpose of my digipak and magazine advert?

I had a very clear idea about the effect I wanted to create in my main product, digipak and

magazine advert. I wanted my products to present an opinion on Americanisation. After my research into the original video I thought that the message

in the lyrics wasn't expressed very well through the video, CD or other advertisements. Therefore, I wanted to create something that presented the

message quite bluntly - even thought the message isn't particularly positive. One of the main themes I

kept throughout each aspect is the 'destroyed' look. I did this because I thought if I create

something that is imperfect, I can use that as an interpretation of reality, then clash it with the

perceived perfection of my talent.

I think the there are aspects of my main product and ancillary tasks that definitely link together and I think it is easy to tell what the video the

ancillary tasks link to. I think I maybe could of have included some more things on my advert and digipak to make it really obvious, however I think there is just

enough. There hasn’t been a situation where I have thought parts of my digipak and advert don’t link to the video at all. I think that being conventional and

making my ancillary tasks similar to each other was a good way to link all the

products together - I think it is easily recognisable for the audience and makes it easier

for them to make their own interpretations with out making it too confusing.

How well do they link together?