Evaluation 3 - What have you

learned from your audience feedback?

Primary Research Primary research is any type of research that you go out

and collect yourself. Examples include surveys, interviews, observations, and ethnographic research.

We undertook a wide range of primary research such as focus groups as well as survey monkey. By doing this research it has allowed us to get peoples feedback on our music video as well as helps us plan our music video by collecting information about our target audience.

Ben Allard

Secondary research Our secondary research (involves the summary, collation and/or

synthesis of existing research) consisted of many different concepts of text, Applications such as YouTube was very helpful when it came to looking at our target market. By looking at the most popular music in this generation, we understood further about who we would aim at and what song we should choose.

Honne, known as ‘’alternative R&B’’ gives a specific genre to our target market of 18-35. The reason why our target market is such a wide range is because we know that many of our audience can relate to such an emotional song. Other factors on the internet and social media definitely gave us a guide to the project itself. Although the research wasn't entirely accurate, it still gave us an estimated view on how our project would plan out.

Greg Harris

Survey Monkey Our results in comparison to last year weren't as helpful, we only

received a few responses from the questionnaire. Although the responses were limited, we could still use it to understand what our customers enjoyed and wanted when it came to the music industry.

80% of our results prefered R&B to other genre’s such as Rock, Hip hop and classical music. Due to the fact Honne are known as an alternative R&B band……

Target Market We aimed at people who have experienced similar

situations to those shown within our music. From our survey we have collected a wide range of information, one key finding that we have taken away from our survey is that our age demographic is between the ages of 18 to 35 as they are the ones who can relate to our music video the most.

We decided that it would be best for our music video if we had a more mature age demographic as this would allow us to create a more dark, sad and romantic feel to our video. We believed that this could not be done if we had a lower age target market, also we wanted to aim our music video at the same target market as HONNE so we believed we had to make it for a older audience.

Focus Groups We used the members of our media class as our focus group.

We provided them with a questionnaire midway through our project to acquire some form of guidance with our product developments.

For our CD cover and poster we asked questions such as ‘Do you think the colour schemes provide a professional design?’ and “Do you think the design is suitable for Honne’s style of music?’

We received almost entirely positive feedback from these questions however we did receive the response that Honne are more abstract with their images.

We took this on board and decided to approach the images with a more abstract style by use of subtle inversions and long exposure effects.

Conor Spence

Focus Groups Continued

For our video we asked questions such as ‘Do you think the video has a professional look?’ and ‘Do you think our narrative and style fits the mood of the song?’

We received extremely positive feedback about our video with our focus group saying they liked the style and tone of the video and that it fitted the mood of the song well.

Conor Spence

Online Analysis We looked to Honne’s actual

video for All in the Value and the comments that they received for the style of video. On the right shows some comments for the video on Instagram.

We decided that the style of their video and ours was popular and professional after researching current Honne fans reactions to their videos.

Advantages and Disadvantages to our

research One advantage to using survey monkey was that

we could get our questionnaire out to a wide audience from using social network such as Facebook and twitter .By doing this we can find out target audience age as well as what they like to see within a music video.

One disadvantage that we faced within our research stage is that our feedback was very limited and that in some areas of our audience feedback the information that we got was not very useful, so therefore we decided to take action and use what we believed should be in a music video.

Overall audience feedback & evaluation Overall our audience feedback gave us some

information as to how our video should look and whether the final product worked but part of it was down to our own initiative as our audience feedback lacked in some areas.

Overall I think our products reflect the feedback we received well.