What have you learnt from the audience feedback?

As a group we wholeheartedly accepted the feedback we received and we used it to try and alter a few points within the trailer. We received a lot of positive

points, and our strongest points were the narrative, the choice of monster, the pacing and the cinematography. We were told the narrative was clear and

people could understand what was happening and what lead the Priest to start killing in the first place. Whilst filming we thought this construct might be a complex idea to get across in a trailer but apparently it was effective and we

were happy with the overall feedback of it.

The pacing of the trailer was also another positive point, and we agreed that we were satisfied with the location of the trailer. We wanted to use somewhere that was creepy but still stayed true to the narrative and the gothic horror elements we tried to incorporate; for people to say the setting was a nice choice was a relief. Other positive points included the cinematography that was used and the variety of shots that we chose to use in the editing process. We agreed with this as we ended up shooting the shots a couple of times from multiple angles and perspectives which gave us something to work with, and we wanted the shots to be varied and interesting.

Points to improve upon were minimal but still necessary if we were to get the most from our trailer. These points included a jump scare at the end of the trailer, and this tied in with the pacing of it. The pacing was apparently good but needed something extra at the end which we agreed could benefit from, so in order to correct this we shot a 3 second shot of the Priest slashing at the camera to give the trailer a nice finish which didn't mess with the pacing too much. The intertitles were another problem for us. Because we used 'gothic' font to tie in the overall theme of the trailer, this proved to be difficult to read in the short space of time that text was in the trailer, we needed to change it because some parts were fine but certain letters didn't stand out and it had a horrible shine effect on it which again didn't help with the reading of the intertitles.

Revised font choice Original font choice

After analysing the feedback we received from the focus group screening, it was clear that we had missed things during the editing processes such as the different audio levels which needed raising at particular moments such as the conversation between Father Crowthorne and Kerry O’Reilly over the table. We also needed to add in sound effects for when the bible is closed, we wanted to add in a slight scare by using a loud slam of a book. This problem was highlighted during the group screening and resolving the issue enhanced our trailer. Another thing that was picked out during the group screening was the lack of a jump scare at the end, we then looked back over the trailer and decided that given the nature of the trailer, and upon comparing it to other trailers of our sub-genre; we needed a jumpscare to give the trailer that something extra. To rectify the problem we then filmed a montage of different shots and tried the villain of Priest slashing towards the camera of which we could place at the end of the trailer, which meant we could get the extra scare in at the end and keep audiences wanting more.1:47 revised with jumpscare 1:47 original without jumpscare

The evaluation screening went well and we received less negative points to improve upon which for us showed we were making progression with the trailer. Whilst there were points that we changed and people noticed and said that it looked tidier, there were still points to improve upon for the final cut. The font issue had now been corrected and the class was happier with our newly chosen font as opposed to 'gothic'. However, there were problems with the audio levels. There were particular moments where the speech from the Priest was somewhat echoed and too quiet underneath the non diegetic Latin chant we chose to use for our music. We agreed that this last minute change would need to be fixed despite it being petty and minimal if we were to get the best from our trailer.

The overall class score was an 8 which we were pretty happy with as a group, but whilst the score was high we wanted to do the very best we could hence why we wanted to go over the trailer with a fine toothed comb and fix any minor problems we had still. Another problem somebody raised was one of the shots was a bit grainy which we had failed to spot in the editing process, and we looked at it and agreed that it needed fixing in order to sustain a consistency with the shots and the editing of the trailer. We started to edit the footage again and tidied it up through the use of filters and contrasts of the particular piece of footage. However, unfortunately, we could not reshoot these shots due to the unavailability of our church location. The end result of the trailer isn’t perfect but it is as close to an ideal trailer given our limitations of time and budget. We were happy with the way the evaluation screening went because again, it allowed us to spot anything we had missed if we were to get the very best from our overall product.