LCS marketing and sales forces

EUROSELL

Business development

in Europe

LCS marketing and sales forces

Part 1 : Facts about Europe

Part 2 : EUROSELL Organisation

Part 3 : EUROSELL Services

Part 4 : Key advantages

EUROSELL is a service dedicated to foreign companies.

It is the way for them to make business with the richest part

of the world, at limited cost.

EUROSELL Part 1 of 4 : Facts about Europe

• 500 Millions people

• 55 millions speak

english, others speak

German, French,

Spanish, Italian…

• Average income per

capita is higher than

in any other part of

the world.

EUROSELL Part 1 of 4 : Facts about Europe

European «Big 5»

Gather 60% of the population

Gateways to other countries

UK

61M people

London

Gateway to :

Middle East Germany

82M people

Berlin,

Francfurt

Gateway to :

Eastern Europe

Scandinavia

France

64M people

Paris

Gateway to :

North Africa

Italy

60M people

Milano, Rome

Gateway to :

Former Yougoslavia

Spain

45M people

Madrid, Barcelona

Gateway to :

Portugal

Latin America

EUROSELL Part 1 of 4 : Facts about Europe

• Customs and taxes refrain extra-EC business while encouraging intra-EC exchanges.

• EC consumers never call an extra-EC phone number because of telecom costs, time difference, language difficulties…

• Even if you have an attractive e-commerce site, EC customer will never wire money to a foreign country in advance.

• Each country has its own specificity, making business complex from the outside, and that require extra skills / time / money to deal with that complexity

European purchase habits with regards to foreign companies

EUROSELL part 2 of 4 : Organisation

Operation network

LCS

Propulsion 3000

Spain

Stratégie & action www.startegie-action-international.com

Propulsion 3000

UK

Propulsion 3000 www.propulsion3000.com

Propulsion 3000

Italy

Head office

Paris, France

www.lcservices.fr

Production center

in Cherbourg,

France

London, UK

Sarrebrück,

Frankfurt,

Germany

To be done by June, 2011

Milano, Italy Madrid, Barcelona

and Valencia,

Spain

• LCS : Business development since 2005

• Manager Laurent CLIGNY

• phD in electronics + marketing

• 15 years of sales management in IT business

• 5 years business development for SMB

• COO, Asia/Pacific : Song-Hak Choi

• Former Kotra manager in Paris.

www.lcservices.fr

EUROSELL part 2 of 4 : Organisation

• Nice offices located in major business cities, with customer meeting

room and manager temporary desk with complete IT equipment.

• Incoming calls management during extended business hours.

• E-commerce experts for web site translation, hosting, indexing.

• Marketing senior managers for strategy, market research, advices,

Media management, lobbying, ads, shows...

• Call centers for phoning operations.

• E-mailing ressources, B to B customer databases.

• Senior sales people for major account management.

• Reliable partners for international trade : banks, carriers,…

EUROSELL part 2 of 4 : Organisation

OUR FACILITIES

All those ressources are shared among our users to

minimize costs. They are allocated to your products

and company when and where you need it.

EUROSELL Part 3 of 4 : Services

• We will set your local infrastructure :

• European office address and mailbox.

• Local telephone number with European assistant answering in local language during extended business hours.

• European website, indexed in main search engines.

• Market watch : receive local newsletters, attend local shows, study local competition, review distributors or representatives.

Eurosell service : settle inside the Fortress

All this is made under your name, at a very attractive cost!

Our teams in Paris, London, Francfurt, Barcelona, Milano will handle the business for you.

EUROSELL Part 3 of 4 : Services

Once your basic sales infrastructure is set, we propose a wide range of marketing, sales, and customer service operations :

• Physical : dedicated space for show room, samples, inventory.

• Marketing and sales : customer databases and files, e-mailing, Press & media Relations, Lobbying, Phoning campaign, major account and distribution identification, contact lists, customer visits, follow-up…

• Event (shows, CEO tours …) : organisation and assistance for each of your visits.

• Special tools required by your own way of handling business and serve customer.

Eurosell service : Infrastructure + operations

EUROSELL part 4 of 4 : Key advantages

KEY ADVANTAGES

All those ressources are shared among our partners to minimize

costs. They are allocated to your products and company when

and where you need it.

As we are sales people, we like very much commissions and incentives.

Intermediation in your mother language. Koreans speak to koreans. A

native korean personn answers your calls and mails, and assists you

when you visit.

EUROSELL part 4 of 4 : Key advantages

We organize Delegations (group business tour), either for Koreans to Europe or for

European to Korea.

We establish your network of relations with similar groups throughout Europe.

Offer dedicated to Clusters, provincial or local public

authorities, federations, associations, or any group of interests :

We watch medias, markets, shows and keep your members informed. Members

see that a daily job is done for their specific business interests. They appreciate

the daily marketing support, and the sales assistance when they travel.

Example : Gyeongbuk with Alsace, Gumi and Images & Réseau

Example : Textile business for Illshim, Silitex, Dae Yang, Dong-il, Boosung…

Example : Gyeongsanbuk-Do

We set your european location with office, on-line presence, staff etc...

Example : GITIC in Paris

EUROSELL part 4 of 4 : Key advantages

We bring success to you :

- Independant exhibitors from France, Germany, UK, Spain, Italy.

- Country « pavillions » gathering several exhibitors.

Offer dedicated to Trade show organisation :

We bring in exhibitors that will pay extra money

because they need extra services : Translation

assistance, scheduled business meetings, total

VIP service...

.

Key advantages :

- Having foreign exhibitors in a trade show is a hint that this trade

show is important.

- Having foreign country « pavillion » shows the event is a major one.

- Event can be refered to as an « international event » and reach

bigger audience.

- Visitors will come back the year after, exhibitors will proudly sign for

another year.

EUROSELL part 4 of 4 : Key advantages

This market strongly depends on military expenses. Being local brings many

advantages : diplomatic support, access to government decision makers,...

We may work in the UK, in Italy, in Spain for you.

As an example, for Naval Week in Pusan in 2011:

You have an easy access to major visitors : Korean, Japanese Navy officers,

Managers from Samsung, Hyundaï, etc… Bring them to our booth and we

will pay a large amount of money!

French and german pavillions are almost secured. But we still can help by

gathering more exhibitors from these countries, making the pavillions bigger.

We may sell to each exhibitors extra services : translation assistance, etc.

Apart from show, a visit to one of the worldwide famous

Pusan shipyards may interest your european visitors :

again, extra money for little service!