Uncensored

FIAT-IFTA Amsterdam, 23 October 2014 Harry Verwayen

Easy interface

Great images

Useful information

What do others think?

What do they think of you?

Sharing made attractive

Brian, Joe, Nathan

July 2011: Stories of abuse (Troy Danton)

November 2012: Stories of corporate responsibility

June 2013: Disrupting the status quo (Nigel Warren)

2014: Wallstreet darling ($10 bln market cap)

Brian, Joe, Nathan

What the founders seem most pleased about, and what stops them being just a tour operator, is the personal connections that their community forms. ‘When you share your space with somebody it is a personal, meaningful experience,’ Chesky said. !

Authenticity

‘What we’re doing with Airbnb feels like the nexus of everything that is right,’ Gebbia said. ‘We’re helping people be more resourceful with the space they already have and we’re connecting people around the world. We can see ourselves doing this for a decade to come – a generation.’

Resources

New currency: Trust

# 2 How does that relate to us?

Multi-sided platform

Multi-sided platform

3: Services

Cultural & Creative industries 4% GDP

# 3 So about our apartments…

Research in Online-publication of audiovisual hertitage in Europe

11.4 million video items in Europe

407,641 video items (1.2%) from 344 partners

Only 3% of the video’s on Europeana are ‘open’ (EU screen)

Less of this

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More of this

Polygoon/NISV, CC-BY-SA

‘Open, unless… policies’

# 4 People who want to use

your apartment

Thematic approach

600.000 items, 5.000 stories, 10.0000 people

2014: 6 million visits on Europeana

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���46CC-BY 2.0 Alex (courtesy Europeana Creative WP4)

For CreativesThe good old portal?

2014: 63 million impressions on external platforms

Video is viewed 10 times as much as other media

# 4 Professionals interested in

your apartment

Site:

VanGoYourself big hit in UK

Europeana Beacon CC-BY-SA

# 5 People who have

apartments

Strategies, recommendations, guidelines

Practical applications & Advocacy

40 million page views on Wikipedia

# 6 Housekeeping rules

DEAAny in LFW

DirectDEA+

permanentDEA++Re-usable*

ObjectLinkDataLicense

400 pxl

800 pxl

300 dpi

indirect

Any in LFW

Portal lightbox Channel Education Creative Social

DEAAny in LFW

DirectDEA+

permanentDEA++Re-usable*

ObjectLinkDataLicense

400 pxl

800 pxl

300 dpi

indirect

Any in LFW

Portal lightbox Channel Education Creative Social

DEAAny in LFW

DirectDEA+

permanentDEA++Re-usable*

ObjectLinkDataLicense

400 pxl

800 pxl

300 dpi

indirect

Any in LFW

Portal lightbox Channel Education Creative Social

Polygoon/NISV, CC-BY-SA

Get involved

Share your data

Use our data

Thank youHarry Verwayen

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