Europeana Awareness WP1: Public Media Campaigns (2) - Jon Purday
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Transcript of Europeana Awareness WP1: Public Media Campaigns (2) - Jon Purday
Awareness General Assembly10 July 2013, Prague
WP1: Public Media Campaign
Jon Purday
Media coverage since January 2012
Totals • 1,254 media reports • 46 countries• 23 languages
Media coverage by format
25 = 2%
254 = 20%
752 = 60%
128 = 10%
78 = 6%
17 = 2%
TV coverage
Italy: opportunities to see the media coverage
Medium Quantity Circulation or daily average audience
Value
Print 29 6,650,700 €721,100
Online 35 1,772,800 Not available
Radio 7 12,295,000 €79,000
TV 4 5,930,000 €137,900
TOTAL 75 26,648,500 €938,000
Total population: 60.72 million
10 national campaigns:
5 international campaigns:• Culture for Creativity: Ministers’ Awareness event
• Release of the CC0 dataset
• The Hitler postcard and other stories of 1914-1918
• Launch of Europeana 1989
• #AllezCulture
9 more campaigns planned in 2013 11 further campaigns in 2014
PR campaigns since start of project in 2012
•Belgium •Bulgaria •Cyprus •Denmark •Ireland
•Italy •Luxembourg •Poland •Slovenia •UK
Campaign manager: Eleanor Kenny, the British Library, London
Campaign manager: Frank Drauschke, Facts and Files, Berlin
Process
A partner from each country is a member of Work Package 1. They act as the national co-ordinator
The Campaign manager works with national co-ordinator to agree the approach to the campaign
PR brief drawn up
Sent out to several PR agencies
Best submission wins contract
Press launch, press release then events
1 month’s intense PR activity
Close contact between campaign manager, national co-ordinator and PR agency
Before and after main campaign, the national co-ordinator continues to raise awareness of Europeana
PR: creating the virtuous circle
End users
Cultural heritage sector
Politicians &policy makers
Media &social media
Introducing
Sara di Giorgio on Europeana 1914-1918 in Italy
Agata Ners on the launch of Europeana 1989 in Poland
Marc Rassat on plans for the most ambitious Europeana 1914-1918 events in France
Thank you
Raise awareness of Europeana in every country among: Media Users GLAMS Policymakers
Short media campaign with a strong story
Grassroots engagement with new approaches to cultural heritage online
Build ongoing PR programme for Europeana in each country: Develop a network of national PR coordinators
Supplement skills with professional agency input and best practice techniques
Enable coordinators to continue work for Europeana before and after main PR campaign
Core objectives
CC0 campaign
First major story on new Europeana Pro blog
Release circulated by the Commission
40 blogs picked up on the press release or our blogs
Open Knowledge Festival: video by Neelie Kroes announcement and guest blog by Harry: 2,160 subscribers; shared 350 times
Guest blog for European Public Sector Info Platform – EPSI: 1,164 reads
This is epic. No, it's more than epic. It's Europeana.
Alex on Neatorama
Political engagement
CC0 announcement twitter reach:
Top 10 Tweeters: YourAnonNews CreativeCommons Getty Museum Guardian Science Librode Notas Tw_top_science Library journal Neelie Kroes Ray Beckerman TechZader Relevant tweet very 5 seconds
Sustaining PR activity outside the campaigns
Spain: Congreso Nacional de Bibliotecas Publicas / Europeana Conference
Bulgaria: Pinterest collaboration and conference
Poland: Conference and hackathons
Latvia: Hackathon
Finland and Czech Republic: national aggregators meetings with Ministry
France: Europeana demo point at Paris Bookfair
Promoting Linked Open Data video in Spanish, French,Italian and German