EUROPEAN MECHANICAL INSTALLATION MONITOR

BROCHURE 2020

RESEARCH FACTSHEET

What is happening in the European

plumbing and HVAC installation market?

3 KEY TRENDS are being established:

• Smart & Connected products

• Direct contact with manufacturers

• Increasing online buying/ ordering

In the European Mechanical Installation Monitor we map

out the pace in which these developments are taking place

by country.

2020

IN-DEPTH TOPICS

Q1: BIM & Calculation Tools

Q2: Prefab

Q3: Installer's role in the decision-making process

Q4: Media Orientation & Usage

Insights are

provided for 6

European countries

METHODOLOGY

COSTS

€ 2,500 Single report6 countries

€ 8,400 Annual subscription 4 reports/ 6 countries

Possibility to give input on

the questionnaire before

the start of the fieldwork

150 telephone interviews per

quarter per country among

plumbers and HVAC installers

Annually, 3600 successful

telephone interviews

United Kingdon | Germany | France | Poland The Netherlands | Belgium

WHY EUROPEAN MECHANICAL INSTALLATION MONITOR?

Our clients partner with us to implement

trends and research questions in the monitor

which they consider as need-to-know

information.

Key trends like omnichannel, changes in

DMU, orientation behaviour, electrification,

changing role of the wholesale, digitization,

and many more are shaping the market.

Knowing where, how and when these trends

become relevant is key market intelligence

input for strategic decision making.

The European Mechanical Installation

Monitor is a co-makership between our

clients and USP. Together we decide which

trends to investigate. Each quarter a key

trend will be investigated and reported.

Digitalization, online buying and buying

directly from manufactures are some of

the drivers for the changes in the traditional

route to market. This trend makes pull

marketing much more important. In order

to do pull marketing, it’s vital to know your

target group

The European Mechanical Installation

Monitor provides key information on what

activities installers are doing, how they

orientate themselves, what training needs

they have, how digital they are and much

more. Information which is vital for a good

marketing strategy and essential for internal

discussions.

Trends and themes are repeated in 1, 2 or 3

year intervals. This way, trendlines and

predictions can be made.

PARTNERSHIPCROSS-COUNTRY

INSIGHTS

Our customers are often Multi-national

companies who need to receive comparable

data for the countries in which they are active.

We deliver a cross-country comparison. The

report reveals that trends will not be the same

in each country and develop at a different

pace in the various countries.

The European Mechanical Installation

Monitor is conducted in 6 countries with the

same methodology and questionnaire. Not

only the trends can be compared country by

country, but also the orderbook & turnover

developments at Installation companies. This

information is highly valuable to assess

market conditions and sales feedback.

The report have, when relevant, also a

European perspective, but always with results

split per country.

UNDERSTANDING THE

INSTALLER

2020Q1: BIM & Calculation Tools

Q2: Prefab

Q3: Installer’s role in the

decision making process

Q4: Media orientation & Usage

Q1: BIM & Calculation tools

Q2: Shift towards fossil fuel free

products

Q3: Direct buying from

manufacturers

Q4: Media orientation & Usage

RESEARCH CONTENT

European Mechanical Installation Monitor

IN-DEPTH TOPICS

2019 2018

Q1: Services in the installation

market

Q2: Smart & Connected products

Q3: Purchase channels

Q4: Labour shortage

Section 1: Country installation profile

This section provides insights into various topics per

quarter, e.g. the activities of installation companies

(product groups installation companies are active in),

training needs, what do installers (dis)like, labour shortage.

Section 2: Turnover and order book

This chapter will show the summary of turnover and order

book developments for all seven countries. After that, the

results regarding turnover and order book will be shown in

more detail per country.

Section 3: Theme topic

This chapter provides key information and specific insights

on the in-depth topics. First, key findings & European

overview are presented. After that, in-depth information is

mapped out per country.

RESEARCH COSTS

Annual subscription

fee per year

€ 8,400

…includes

4 reports per subscription year

covering 6 EU countries

Single reports

available for

€ 2,500

EXAMPLE RESULTS OF THE Q1 2019 REPORT

EXAMPLE RESULTS OF THE Q2 2019 REPORT

EXAMPLE RESULTS OF THE Q3 2019 REPORT

OUR CLIENTS

USP’S PROJECT TEAM

Dirk HoogenboomResearch Consultant

hoogenboom@usp-mc.nl

+31 6 52098924

Ralitsa Ruseva Consultant Installation

ruseva@usp-mc.nl

+31 6 83211709

Hanane Bouazzaoui Senior Research Analyst

bouazzaoui@usp-mc.nl

+31 10 800 2707

Drs. Jan-Paul SchopManaging Director

schop@usp-mc.nl

+31 6 55786342

USP Marketing Consultancy | Address: Max Euwelaan 51, 3062MA Rotterdam | Telephone +31 10 20 66 900

USP IN FIGURES

USP Marketing Consultancy

Total

70

Head office Subsidiary

Rotterdam Düsseldorf

Consultants

Research Analysts

Project managers

Market specialist installation, construction, home improvement and real estate

Dedicated and multi-client research

Active in the market for over 25 years

230+ dedicated market research projects annually

Revenue distribution

turnover coming from international projects

70%

turnover coming from dedicated market

research, 10% from multi client

90%

turnover coming from B2B, 30% B2C

70%

focus groups in-depth interviews

78 1,162

B2B CATI interviews

B2C online interviews

58,653 56,750

Research in

34countries annually

12

Principals of USP

DIY ConstructionInstallation

© 11 June 2020, USP Marketing Consultancy B.V.

The information in this publication is strictly confidential and all relevant copyrights, database rights and other (intellectual)

property rights are explicitly reserved. No part of this publication may be reproduced and/or published without the prior

written permission of USP Marketing Consultancy B.V.