USP Sanitary Monitor · 2020. 12. 7. · The USP Sanitary Monitor is a co-makership between our...
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USP Sanitary Monitor Brochure 2021 A product by
Transcript of USP Sanitary Monitor · 2020. 12. 7. · The USP Sanitary Monitor is a co-makership between our...
USP Sanitary MonitorBrochure 2021
A product by
RESEARCH FACTSHEET
What is happening in the Dutch sanitary
industry and why?
4 KEY TRENDS are being established:
• Digitization
• Shift from DIY towards DIFM
• Changing purchase channels
• Changing role of manufacturer
In the USP Sanitary Monitor we map out the pace in which
these developments are taking place in general and by product
category.
2021
IN-DEPTH TOPICS
Q1: E-commerce
Q3: Segmentation of the buyers
METHODOLOGY
COSTS
€ 2,750 Single report1 country/ 13 product groups
€ 6,500 Annual subscription 2 reports + additional services
Adding an additional
service to the single report
is possible.
1,775 online interviews bi-annual in
the Netherlands among consumers
Annually, 3,550 successful online
interviews distributed over the
following groups:
• 800 bathroom buyers
• 350 toilet renovators
• 2,000 product buyers
• 400 planners
WHY THE USP SANITARY MONITOR?
UNDERSTANDING
THE CONSUMER
Our clients partner with us to implement
trends and research questions in the monitor
which they consider as need-to-know
information.
Key trends like DIY vs DIFM, changes in
DMU, orientation behaviour, customer
touchpoints, shares of purchase channels
online and offline, and many more are
shaping the market. Knowing where, how and
when these trends become relevant is key
market intelligence input for strategic
decision making.
The USP Sanitary Monitor is a co-makership
between our clients and USP. Together we
decide which trends to investigate.
Digitalization, is rapidly changing the way
consumers orientate and how they
purchase sanitary products. This trend
makes “pull marketing” much more important.
The consumer becomes more and more
decisive in the DMU. The USP Sanitary
Monitor provides key information on how
consumers orientate themselves, how
digital they are and much more.
Information which is vital for a good
marketing strategy.
Besides this, we map out trendlines and
predictions and show how the market is
changing due to for example new players on
the market.
PARTNERSHIP PRODUCT SPECIFIC INSIGHTS
The USP Sanitary Monitor provides insights
into 13 different sanitary categories,
ranging from complete bathrooms to taps,
showers, bath, and accessories.
On the next page the different categories can
be found (excl. complete bathroom
renovations)
SHOWERS & ENCLOSURES
BATH & WHIRLPOOL FURNITURE & CABINETS TOILETS & RESERVOIRS
ACCESSORIES
BASINS
TAPS
WALL & FLOOR TILESRADIATORS
SHOWERHEAD & SET
LIGHTING
SHOWER DRAINAGE
YOUR PRODUCT CATEGORY IS INCLUDED
RESEARCH CONTENT
Chapter 1: Key insights
This section provides insights into the Dutch Sanitary
market based on the results and our market knowledge, It
provides a real in-depth look in what to expect from the
results.
Chapter 2: Market size and structure
The USP Sanitary Monitor always start with the market
size, as our clients are very interested whether their
market has grown in the past 6 months and which
channels are picking the fruits from this growth.
Chapter 3: Bathroom and products
This chapter provides key information and specific insights
for the product category in which you are interested. List of
the available product categories is shown on the next
page.
Chapter 4: Orientation
The start of the buying journey is as interesting as the
actual purchase. Where do the consumers look for
inspiration and information and what are their selection
criteria.
Chapter 5: Purchase plans
This chapter provides a look into the future. What changes
can we expect in the coming year? The results can be
used to guide your marketing efforts to a specific channel
or specific content.
Chapter 6: Theme
This chapter provides key information and specific insights
on the theme part. The theme of each report is discussed
with the clients, so each report a different theme will be
included.
A SNEAK PEEK INTO SANITARY
MARKET TRENDS
The rise of online buying has mainly affected DIY and specialty stores who have lost the most market share during the last two years.
Market size and structure
The installation of the bathroom is moving more and more towards DIFM.
Installation of the bathroom
DIY | DIFM
35%32%
35%31%
64%66%
64%68%
2015-2016 2016-2017 2017-2018 2018-2019
EXAMPLE RESULTS OF THE Q1 2019 REPORT
EXAMPLE RESULTS OF THE Q1 2019 REPORT
RESEARCH COSTS
Annual subscription
fee per year
€ 6,500
…includes
2 reports per subscription year
Presentation of USP at your location
Single reports
available for
€ 2,750
Includes
1 report per year
The price for adding an additional
service to your subscription will be
discussed when needed.
“A source of information that cannot be
found anywhere else.”
USP’S PROJECT TEAM
Geert-Jan Aries MScProject Manager
+31 6 34980636
Hanane Bouazzaoui MScSenior Research Analyst
+31 10 206 6900
USP Marketing Consultancy | Address: Max Euwelaan 51, 3062MA Rotterdam | Telephone +31 10 20 66 900
Reinier Zuydgeest MScBusiness Unit Manager
+31 6 26936109
USP IN FIGURES
USP Marketing Consultancy
Total
70
Head office Subsidiary
Rotterdam Düsseldorf
Consultants
Research Analysts
Project managers
Market specialist installation, construction, home improvement and real estate
Dedicated and multi-client research
Active in the market for over 25 years
230+ dedicated market research projects annually
Revenue distribution
turnover coming from international projects
70%
turnover coming from dedicated market
research, 10% from multi client
90%
turnover coming from B2B, 30% B2C
70%
focus groups in-depth interviews
78 1,162
B2B CATI interviews
B2C online interviews
58,653 56,750
Research in
34countries annually
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INSTALLATION CONSTRUCTIONDIY
CLIENTS OF USP
© 07 December 2020, USP Marketing Consultancy B.V.
The information in this publication is strictly confidential and all relevant copyrights, database rights and other (intellectual)
property rights are explicitly reserved. No part of this publication may be reproduced and/or published without the prior
written permission of USP Marketing Consultancy B.V.
