Mobile CRM Features That Make Sales Reps Superheroes [INFOGRAPHIC]
European CRM Infographic
-
Upload
dun-bradstreet -
Category
Education
-
view
744 -
download
0
description
Transcript of European CRM Infographic
How to address these issues
of CRMs in Europe fail to meet objectives
Factors behind these failings
Make it easy for sales and marketing to spot selling opportunities by offering data in a
single view
Make the system easy to maintain
Get buy in from the whole business
Link to unstructured data with news and social media alerts
Include solutions based on refreshed, duplicate free data
For more information on how Dun & Bradstreet can help you get more from your CRM system, please call 01628 492299 or email [email protected]© 2013 Dun & Bradstreet. All rights reserved
Not defining clear objectives
Not attaching measurements to the objectives
Over customisation of CRM
No incentive for employees to use
the system
Not planningfor change
Failure to align the business
operations across sectors
Poor user buy-in
Insufficient training
Poor data quality