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A History of Innovation and “Firsts”

Marketing innovation is in our DNA

_ Innovation is in our nature:

_ First long-form TV commercials (4:00 Herb Ritts’ “Springbreak”)

_ First website for an auto company (Volvo.com)

_ First all-digital launch of a new car (S60 and AOL)

_ First live video webcast (XC90 Detroit unveiling)

_ First category “blogcast” (Autoblog Podcast)

_ First commercial and game created on X-Box

_ First to put stock market’s ads on TV (Nasdaq)

_ First to promote sales of platinum in China

_ First to advertise on the Eiffel Tower

_ First to launch interactive press office (U.K.)

_ First to change outdoor advertising on a bi-daily basis

_ First to create campaigns to motivate voters in Germany

_ First to be involved in a TV program about advertising (Netherlands)

_ First to establish an Internet and new media agency (Netherlands)

_ First to write a column about communication on national radio (Netherlands)

_ First to have 100% of personnel on cordless portable phones (U.K.)

_ First contest winner to get a trip to space (Virgin Galactic alliance)

_ First interactive media department, banner ad, interstitial, and Palm Pilot ad campaign in Australia

_ First commercial of the new millennium “Be First” aired on Chatham Island

_ First agency in Japan to have a completely equal- opportunity working environment for women

_ First company to retain a reformed burglar to advise a client (a secure alarm network)—for PR purposes!

_ First and only agency to get a statue onto the empty fourth plinth in Trafalgar Square in London

_ First fully interactive TV commercial (Superbowl, 1998, for Intel Pentium II)

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Some Of Our Digital Firsts

First to create a viable CO2 Calculator

First to get a government minister interviewed on Second Life

First to use video in interactive banners

First to enable a retailer individual access to online club to do local

offers

First to create a tool to allow clients to create their own

banners