Euro ia prague 2011 Hubert Anyzewski

The Secrets of Aeropolis – Europe’s first 3D educational game that offers an assessment of

the player’s possible career development

środa, 28 września 2011

Hubert Anyżewski

Partner at UseLab - UX Agency based in Warsaw / Poland.

UX Practitioner for 8 yearsCoach, University Speaker

Social Psychology graduate

Lead UX Projects for:


1. We’re looking for innovative education tools.

2. We have EU Funds

Polish Ministry of Education


Great - we’re good at UX, quite good at technology and we love games.

Let’s create a 3d game!


J.L. Holland Theory

We won’t say you’re gonna be a doctor, but we will tell you:

- are you able to work as... (predispositions)- do want to work as (declarative preferences)

Idea



http://www.youtube.com/watch?v=fvtH50m2UrI

http://www.youtube.com/watch?v=fvtH50m2UrI

Tool for: • kids (7+, 12+, 16+) 1,5 mln• educational advisors 1k• teachers 400k• parents 3 mln

18 months - Designers, Developers & Scientists

3h of game-play

Production budget: 200k euro

Some facts

www.talentgame.pl


http://www.talentgame.pl




We have never designed a full 3d game


Nobody (in Europe) ever tried to use games in career diagnosis.


Is it possible to use our web/mobile UX Design experience in

education games ?


#1 User mindset - always learn about their needs and expectations.


...focus groups,workshops, individual interviews...


We’re designing for kids ...


... and teenagers.


„ it’s boring, let’s play something else”

„ don’t you see I’m adult”

7+ 12+ 16+

realistic environment

real problems to solve

adult language

colorful and specific graphic

engagement interaction

kids don’t get the deep 3d graphic (shadows and brushes )

self independent/rebel

trend’s believer suspicious


Character archetypes (7-13 years old)


#2 UX vs science - we created brand new psychological model


New model of diagnosis tools...

vs



No, It’s boring.....

vs



No, It’s boring..... Yes, We want it like this....

vs


Transformation:

21 interactive points of diagnosisśroda, 28 września 2011

✓ Game experience evaluates participants' cognitive abilities: • memory• concentration• linguistic skills• analytical thinking and social skills• empathy• social etiquette • behavioral norm recognition

✓ Psychometric process- focus groups/workshops (N=60)- standardization research (N=200)- normalization research (N=1000)

GAME PLAY + DIAGNOSIS TOOLS = 2 KINDS OF REPORTS

Methodology:


Project limitations

Sky is the limit.... Oh really?


Methodology&Science

Technology

Playability for different groups


Can’t be on-line (#%^&@!!)środa, 28 września 2011

Must be educational (#%^&@!!)środa, 28 września 2011

Fairy-tales or realistic graphics?środa, 28 września 2011

2D or 3d graphics?środa, 28 września 2011

Concept design is essential


Autorskie (3 iteracje) podejście do koncept artów z rysownikiem

Concept design is essential


Nowa fabuła pisana z scenarzystą


#3 2d Interface design is quite similar to web

Sticky note

Untitled

Notes 1. This is a note

for item # 1.

2. Use Opt-Tab on

first line after

number

1.0 1.0

1.0 1.01.0 1.0

1.01.0

Canvas 1

1.0

Label Label

Title: Untitled | Creator: Wies!aw Kotecki | Modified: Thu Sep 22 2011 | Page 1/2

1.1.11.1.1

1. Label

1. Label

1. Label

1. Label

1. Section Heading

1.0

Sticky note

Sticky Notes

Sticky Notes

Sticky Notes

Sticky Notes

Boxes

Header & Footer Variables

This is a speech

bubble callout.

Click to edit.

This is a speech

bubble callout.

Click to edit.

Labels & Notes

Arrows Headings & Note Blocks

1.0.0.0

1.0.0.0

1. Notes 1.1 This is a note

for item # 1.

1.2 Use Opt-Tab on

first line after

number

1. Note w/ 10px pad1.1 NoteTool tip

Cursors

1. Section Heading

1.0.0

Sliders and Spinners

Button Button Button Button

Segmented Controls

Buttons

Path Controls, Action Menus, Grippies, etc.

Color Picker

OFFON

Switches

OFFON OFFONON OFF

OFFONON OFF

Button Button Button Button

#6cc6ff Select a color

#6cc6ffHex Value

888

Folder name

Cancel OK

ButtonButton Button Button



ButtonButton


UX issues - designing process

designing general idea and flow


UX issues - trends vs. primary action

or?

decision :)


#4 Interaction design - playability vs usability


UX issues - interaction design


http://img.blog.yahoo.co.kr/ybi/1/1c/f6/cliffordmlarsen/folder/717992/img_717992_1359004_3?1103025176.jpg

#5 Always be testing (and researching)


.... never ending testing


#1 Find players mindset

#5 Interaction design is essential (and much more sophisticated than in web)

#6 Playability is often more important than usability

#7 Remember about gaming standards

Some good advices in gaming UX process

http://www.flickr.com/photos/19638298@N00/143127498/sizes/z/

#2 Be patient but very concrete with science folks

#3 You can use classic IA tools while working on the gameplay

#4 Prototype and test (but with different focus)

#8 Think twice before starting such a project ...

#9 If so, be brave, or contact us :)


Feel free to contact me, (or just invite for czech beer tonight :)

Hubert Anyżewski

[email protected]. 505 185 929

@anyzewski

www.uselab.pl


mailto:[email protected]

mailto:[email protected]

http://www.uselab.pl

http://www.uselab.pl

Euro ia prague 2011 Hubert Anyzewski

Education

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