Euro disneyland : Downfall
-
Upload
kaustubh-gupta -
Category
Business
-
view
1.604 -
download
0
Transcript of Euro disneyland : Downfall
EURO DISNEYLAND DOWNFALL AMIDST CULTURAL DIFFERENCES :CASE ANALYSIS
Introduction
Walter Elias Disney
International Icon
Created Mickey Mouse
Innovator : came up with the idea of a theme park
Revenue : USD 45 Bn as on
2013
Theme Parks : Tokyo, Hong Kong,
Paris, Florida
7 Emmy Awards22 Academic
Awards
Movie to Watch : Saving
Mr Banks
Demised in 1966,Due to Lung Cancer
Issue : Selecting Europe for Euro Disney LandSuccess of Disney Land in Tokyo was the driving force to expand.
Europe was far more Infrastructural developed as compared to other upcoming regions.
Paris was home to more people as compared to Tokyo.
Climatic Conditions in Europe was exactly mirror of Tokyo.
Walt Disney was already popular in Europe as his animation movies earned massive revenues.
Paris was the ultimate choice as ut was well connected with the major European cities.
Euro Disney Land Flunked
In Favour Against
I S S U E S
Failed to scan European Environment
Overambitious Plans
Strategic & Financial Miscalculations
Failed to foresee Recession
Operational Miscalculation
Narrow Parking Spaces for the bus drivers
I S S U E S
Whopping 40% Increase in Labour cost
Rocky Labour Relations
American superiority complex
Not Allowing wine pre 1993
French people do not like to wait in ques
Europeans prefer a longer vacation tenure
I S S U E S
Marketing Glitches
Financial downturn
Lack of Emotional Touch
Investors lost confidence
Overlooked allied business
Not so Magic
Need for a Comprehensive Market Research
Coca cola failing in Saudi Arabia
SWOT Analysis EFFECTIVE Mode of Communication
P E S T L E Analysis FEEDBACK from the customers in the park
SURVEY Method STUDY of Tastes & Preferences
DESCION MAKING on facts and figures , rather than being intuitive
Alternative Business Communication Model
RESEARCH
PLAN
COMMUNICATE
CONNTINGENCY PLANFEEDBACK
MEASURE
CONTROL
The most important thing in
communication
is hearing what isn’t said.
:Peter Drucker
THANK YOU