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Anirban Das

Thiongrui Mog

Shyamasree Saha

Soumita DasGupta

Trishita Lodh

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Introduction :

Eureka Forbes, part of the Shapoorji PallonjiGroup's Forbes & Company Limitedbased in

Mumbai, is an Indian consumer appliancescompany. Eureka Forbes was the first to introducedomestic water purifiers- theAquaguard- model -as well as vacuum cleaners to India in the 1980s.

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Now Eureka Forbes operates in..

Over 145 cities and 398 towns in India.

Employs over 10,000 individuals.

Asia's largest direct selling organization with a7,500 strong direct sales force.

Touching 1.25 million Indian homes and adding1,500 customers daily.

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Such was thesuccess of EurekaForbes that

Aquaguardhasbecome a synonymfor water purifier in

India.

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Marketing Efforts:Direct Marketing.

Efficient Sales Force.

Effective advertising.

New Product Development.

Wide Product Range according to the needsof the customer.

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Contd.

Good Post Purchase Follow up.

Satisfied customers.

Effective Relationship Marketing.

Positive Brand Perception.

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Eureka Forbes : Future

Retail Business

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Packaged drinking water bottle

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Eureka Forbes : Current StatusRetail Friendly Innovative Products.

Eureka Forbes and GE.

Utilization of Power Brands in retail.

Joint Ventures with other companies.

Introduction of a range of nonpower usingproducts under the Aquasure brand.

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The Growth Story It dates back to 1982, when health ambassadors from

Eureka Forbes, with a new concept of living in a cleanenvironment and drinking water in its purest form knockon your door.

It dates back to 1982, when health ambassadors fromEureka Forbes, with a new concept of living in a cleanenvironment and drinking water in its purest formknocked on your door

Eureka Forbes is a part of the Shapoorji Pallonji Group andtoday it is a 13 billion INR, multi product and multi channelcorporation

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Contd. Being Asias largest direct sales organization, our force

of 7500 direct personnel touches 8 million homes.

We have one of the largest networks catering to morethan 145 cities and 398 towns across the country.

We also have a 15,000 strong dealer sales network andover 58 distributor strong Industrial Sales Network.

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Reasons for growth: Door-to-door service facility

Salesman (euro champs) as a problem solver.

Technology innovation (e-boiling). Prices has come down.

Safe drinking water for every village inIndia..A Relentless Initiative!!

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Recommendations:Should not close all channels of direct

marketing instantaneously.

Come up with low price products.Convince customers to use the product

regularly.

Increase Advertisements.

Product Placement in different malls anddepartmental stores.

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Suggestions: Primarily start the retail in places where direct

marketing has been successful.

Should go in Joint Venture with companies who arealready prominent in Retail durable goods Market.

Increase visibility of their products in the Retailshops.

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