Eugene Lee of SocialText #smo09 London
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Transcript of Eugene Lee of SocialText #smo09 London
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Social Media and Social Software
InsideEugene LeeCEOSocialtext@eugenelee
SOMESSO London ‘09
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Social Media is Great but…
“How can we collaborate with our customers when we can’t collaborate with
ourselves?”- CEO, Marketing
Agencyhttp://www.flickr.com/photos/beigephotos/3144752365/
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Social Software Value Matrix
Create new interactions
Improve existing interactions
Within a single silo
Across multiple silos
With customers and partners
BusinessInnovation
OrganizationalTransformation
Business Model Transformation
Operational Improvement
CommunicationsImprovement
PartnershipImprovement
Operations
OrganizationStrategy
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Social Software Platform
Socialtext Dashboard
Manage attention with personalized widget-based dashboards
Socialtext Workspace
Flexible collaboration with wiki workspaces and weblogs
Socialtext People
Discover connections with social networking for your people
Socialtext Signals
Simple sharing with social messaging for your people
Web-Oriented Architecture
Integrated User Experience
Socialtext Desktop
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From Frien
din
g to In
sight
Who is working on what?Who worked on this before?
Who should I be working with?Insight
Who knows where something is?What are you working on?What have you learned?
Who can help me?Context,
Relevance, Updates
Who knows what?Who works with whom?
Who knows who knows what? Implicit
Social Networking
Who are you?Who do you know?Explicit
Social Networking
The Depth of True Enterprise Social Software
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External Use Cases
http://www.flickr.com/photos/mdu2boy/437632262/
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Talk/Tell
http://www.flickr.com/photos/sundazed/2721894796/
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Amplify
http://www.flickr.com/photos/markusschoepke/245292284/
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Listen
http://upload.wikimedia.org/wikipedia/commons/thumb/2/2d/His_Master%27s_Voice.jpg/250px-His_Master%27s_Voice.jpg
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Monitor
http://www.flickr.com/photos/soldiersmediacenter/488224475/
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Ask
http://www.flickr.com/photos/kiranj_29/62734113/
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Answer
http://www.flickr.com/photos/vitorcastillo/2994723741/
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Answer
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Feedback
http://www.flickr.com/photos/visualpanic/2695165112/
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Converse
http://www.flickr.com/photos/eye2eye/50892860/
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Internal Use Cases
ttp://www.flickr.com/photos/jbalazs/724615669/
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Status Updates
http://www.flickr.com/photos/60588258@N00/3226699355/
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Ask
http://www.flickr.com/photos/orsorama/138560428/
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Share
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Discover
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In Between External and Internal
http://www.flickr.com/photos/superciliousness/40279240/
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Monitor
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React
http://www.flickr.com/photos/rickydiver/184712100/
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Discuss
http://www.flickr.com/photos/ghindo/1739299123/
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Coordinate
http://www.flickr.com/photos/chewonki_mcs/3111341032/
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Integration beyond Microblogging
http://www.flickr.com/photos/elsie/1419238432/
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Collaboration
http://www.flickr.com/photos/islandfreedom/2728679996/
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Knowledge
http://www.flickr.com/photos/ginnerobot/2549674296/
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Co-Creation
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Intranet 2.0
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Enterprise Considerations
http://www.flickr.com/photos/zenobia_joy/3326569273/
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Security
http://www.flickr.com/photos/zebble/6080622/
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Privacy
http://www.flickr.com/photos/pong/2404940312/
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Integration
http://www.flickr.com/photos/elsie/8229790/
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Benefits?
http://www.flickr.com/photos/tracy_olson/61056391/
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Breaking Down Silos
http://www.flickr.com/photos/zoomzoom/304135268/
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“Watercooler ROI”
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Finding Stuff Faster
http://www.flickr.com/photos/supermoving/358114681/
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Faster Cycle Times
http://www.flickr.com/photos/neeta_lind/2216085742/
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Better Decisions
BetterFasterTransmit fasterCoordinate betterChoose decisions betterAmplify weak signals
http://www.flickr.com/photos/seatbelt67/502255276/
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A transparent world
Photo Credit: http://www.flickr.com/photos/e3000/1561440998/
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Recommended Reading
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Social Software Value Matrix
Create new interactions
Improve existing interactions
Within a single silo
Across multiple silos
With customers and partners
BusinessInnovation
OrganizationalTransformation
Business Model Transformation
Operational Improvement
CommunicationsImprovement
PartnershipImprovement
Operations
Culture
Strategy
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Social Software Value Matrix
Create new interactions
Improve existing interactions
Within a single silo
Across multiple silos
With customers and partners
•Discovery•Expertise Location
•Decision making•Transparency
•Co-Creation with Customers and Partners
•Knowledge Mgt•Collaboration
•Customer Communities•Collaboration with customers and partners
Operations
OrganizationStrategy
•Org Learning•Best practice sharing•People- and process-based collab
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Social Software Value Matrix
Create new interactions
Improve existing interactions
Within a single silo
Across multiple silos
With customers and partners
BusinessInnovation
OrganizationalTransformation
Business Model Transformation
Operational Improvement
CommunicationsImprovement
PartnershipImprovement
Operations
Culture
Strategy
Large Tech Co
EgonZehnderInternat’l
mktg Large UK Law FirmAcumen
Fund
EmergentSolutions
NetSuite
Sick KidsHospital
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Case Example: Acumen Fund
Create new interactions
Improve existing interactions
Within a single silo
Across multiple silos
With customers and partners
BusinessInnovation
OrganizationalTransformation
Business Model Transformation
Operational Improvement
CommunicationsImprovement
PartnershipImprovement
Intranet2.0
GranteesNetwork
ProjectTeam
Spaces
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Case Example: Large Tech Company
Create new interactions
Improve existing interactions
Within a single silo
Across multiple silos
With customers and partners
BusinessInnovation
OrganizationalTransformation
Business Model Transformation
Operational Improvement
CommunicationsImprovement
PartnershipImprovement
Customer-facing
Knowledge-base
SupportTeam
Knowledge-base
Dialoguewith
Engineering
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Case Example: Large UK Law Firm
Create new interactions
Improve existing interactions
Within a single silo
Across multiple silos
With customers and partners
BusinessInnovation
OrganizationalTransformation
Business Model Transformation
Operational Improvement
CommunicationsImprovement
PartnershipImprovement
Clientcollaboration
ClientServiceTeam
Spaces
Firm-wideKnow-How
repo
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Case Example: mktg
Create new interactions
Improve existing interactions
Within a single silo
Across multiple silos
With customers and partners
BusinessInnovation
OrganizationalTransformation
Business Model Transformation
Operational Improvement
CommunicationsImprovement
PartnershipImprovement
Clientcollaboration
Firm-internalMicro-
blogging
FANSocial
networking
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Focus On People
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Thank You