ETP Seminar at GIFT - Jan 7, 11

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    Entrepreneurship as Career Option

    January 7, 2011

    By

    Muhammad Javed Afzal

    Manager Training Services, SMEDA

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    Scheme of Presentation

    Introduction to Entrepreneurship

    Role of Academia in promotingEntrepreneurship

    Role of SMEDA in EnterpriseDevelopment

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    Introdu

    ction toEntrepreneurship

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    Introduction to Entrepreneurship

    Entrepreneurship is the practice of startingnew organizations or revitalizing mature

    organizations, particularly new businesses

    generally in response to identified

    opportunities.

    (Wikipedia)

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    Why to Become an Entrepreneur?

    Limited Employment Opportunities

    Unfulfilled Market Needs

    Limited Compensation as an

    Employee

    One Can Make Own Decision

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    If you have a Boss.

    Keep praying..

    Give me the wisdom to understandGive me the wisdom to understand

    my Bossmy Boss

    Give me the love to forgive himGive me the love to forgive him

    Give me the patience to understandGive me the patience to understand

    his deedshis deeds

    But Dear God, Dont give me PowerBut Dear God, Dont give me Power

    Because if you give me the PowerBecause if you give me the Power

    I WILL BREAK HISI WILL BREAK HIS

    HEAD .!!!!!!!!!!!HEAD .!!!!!!!!!!!

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    Remember Ever-famous 2-Point Universal Rule

    for Doing a Job Successfully

    Point No. 1 Boss is ALWAYSRIGHT

    Point No. 2 If Boss is WRONG, Go to

    Point No. 1

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    Who are Entrepreneurs?

    Prefer for moderate risk Confidence in ability

    Creative thinking

    Act on needs & opportunities

    Ability to interact with people

    Desire for feedback

    High level of energy

    Future orientation

    Ability to organize

    Values achievement over money

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    Potential Limitations of Entrepreneurs

    Uncertainty of income

    Risk of losing your entire invested capital

    Long hours and hard work

    Lower quality of life until the business getsestablished

    Complete responsibility

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    Entrepreneurship Cycle

    Decision to become an Entrepreneur

    Generation ofIdeas

    Validation and Selection of Business

    Developing Business Plan

    Getting Resources and Start up

    Management ofResulting Products/Services

    Expanding Business -- Growth

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    Process of Entrepreneurship 1/2

    1. Sources ofIdea Generation

    2. Validation & Selection ofIdea Sources

    3. Important Consideration in Validation &

    Selection ofIdea

    4. Types of Businesses

    5. Business Plan

    6. Market Analysis

    7. Competition Analysis

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    Process of Entrepreneurship 2/2

    8. Selection of Location

    9. Inputs (Raw Material & Services)

    10. Technology & Machinery

    11. Process Design

    12. Human Resource

    13. Marketing the Product/Service

    14. Selecting the Right Distribution Channel

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    Types of Businesses

    Manufacturing

    Part

    Whole

    Assembly

    Trading

    Distribution

    Services

    Part

    Whole

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    Business Plan

    Executive Summary Profile of Entrepreneur (s)

    Project Brief (Capacity, Process Flow, Raw M/t, Project Cost)

    Industry Analysis

    Produ

    ct or

    Servi

    ce Des

    cription

    Target Market Analysis

    Marketing Plan/Techniques

    Strategic Position & Risk Assessment

    Technology Plan

    Management & Organization 5 Year Financials (IS, C F S, B S, IRR, Payback, NPV)

    Graphs and Charts Pre-Configured with Financial Data

    Appendices

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    Can I Become an Entrepreneur ?

    Conduct a Self-SWOT-Analysis

    Analyse Yourself with Respect to Your:

    Strengths and Weaknesses

    So as to:

    Identify Opportunities for yourself

    and

    Avoid potential Threats for yourself

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    Role of A

    cademia in

    Promoting Entrepreneurship

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    Gap between Academia & Industry

    Mismatch ofHEIs pass-outs & Industry Need

    Lack ofcompetency based curriculum development

    Supply driven programs

    Academias capacity in action oriented research

    Lack of On-the-Job Training (OJT)

    Industry doesnt realize the use of trained workforce

    as a competitive tool Industry not willing to invest in R& D

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    Role of Academia In Promoting

    Entrepreneurship

    Surveys for HRneeds

    EDCs, Business Incubators

    NetworkingGroups - Shell Livewire, Active Citizens Program

    Entrepreneurship Forums

    Business Mentoring

    R& D (with Industry)

    Promote Entrepreneurship Beyond the Classroom

    Competitions for Business Plan, BusinessIdeas & Proje

    cts et

    c.

    Compulsory OJT & Internship

    Sector SpecificResearch Oriented Projects

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    Role ofSMEDA in

    Enterprise Development

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    Estimated Number: 3.2 million (99% SMEs)

    Value Addition in Manufacturing: 35%

    Contribution to GDP: 30%

    Share in Exports: 25%

    Contribution in Employment: 78%

    SMEs in Pakistan

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    Enterprises by Employment Size

    97%

    2.50%

    0.23%

    0.1%

    0.09%

    0% 20% 40% 60% 80% 100%

    1 to 9

    10 to 49

    50 to 99

    100 to 199

    200 & above

    Source: Census of Establishments

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    Major Problems ofSMEs

    Technology ~ Low Technology Base

    Financing ~ Lack of Access to Finance

    Marketing ~ Lack of Market Information

    Human Resources ~ Limited HRD Skill Development

    Regulatory ~ Govt. Rules Impediments

    Low Value Addition

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    Operational Strategy

    Building a Conducive Environment Proposing and facilitating changes in Policy and Regulatory Environment

    Reducing the Cost of Doing Business

    Facilitating Government-SME Interface

    Developing Clusters and Sectors

    Sector Studies, Strategies and Implementation

    Cluster Development

    Common Facility Centers (CFCs)

    Provision and Business Development Services

    Investment Facilitation

    Technology, Training, Finance, Business Information, Marketing, and Legal Support

    Productivity and Competitiveness Improvement

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    Enterprise Development Activities

    Pre-feasibilities / Business Plans

    BDS in Financial, Training, Marketing, Technical etc.

    Cluster Development

    Sector Development

    Industry Support Cell

    Legal and Regulatory Support --- Operational matters

    Business Matchmaking --- Potential partners

    S

    MEDA Acc

    ounting Pac

    kage (S

    MAP) Public Sector Development Programs

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    Regional Business Offices

    04 Provincial Offices

    22 RBCs in major cities all over the country.

    Functions ofSMEDA RBC

    Business Counseling

    Project Identification / Implementation

    Business Development Services

    Business Information

    Business Match Making

    Assistance in Fund Raising

    Legal and regulatory procedures

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    SMEDA Publications

    Trade SecretsSecrets of E-Commerce

    How to Approach Banks

    Making a Mark

    Looking Good

    Creative Expression

    A Stitch in Time

    Inventing the Future

    Trade in Services

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    Off-Shoots ofSMEDA

    BSF

    CSF

    PHDEC

    TUSDEC

    Dairy Pakistan

    PGJDC

    PASDAC

    Furniture Pakistan

    AHAN

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    Technology Up-gradation

    Technology Up-gradation in

    Electrical Fittings Cluster,

    Sargodha

    Help in up-gradation of bakeliteelectrical products manual press

    being used by industry

    Development of Automatic

    Model Press through PrivateConsultant

    Awareness Workshop and

    Physical Demonstration to

    SMEs

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    Common Facility Centers (CFCs) 1/2

    Computerized Pattern Designing, Sialkot

    Artificial Insemination, Burj Attari

    CFC for Light Engineering Cluster, Gujranwala

    Auto Parts Design & Inspection Center , Lahore

    Electrical Fittings Support Center (Bakelite) Sargodha

    Wooden Furniture Support Center , Chiniot

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    Common Facility Centers (CFCs) 2/2 G

    ujranwala Business Centre Agro-Food Processing Facility, Multan

    S I D C, Sialkot

    Revival of CIP

    WBIC, Lahore & Peshawar

    HLFC, Hyderabad

    GPDMC,Hyderabad

    Red Chilies Pro

    cessing Center

    CFC Matta Mughal Khel

    SME Sub-Contracting Exch. Gujranwala

    Chromite Beneficiation Plant

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    Lending Programs

    Power Loom Up-gradation, Faisalabad

    Rs.226 million disbursed by PSIC, SME Bank and

    Union Bank

    150 entrepreneurs benefited

    Support Services for Agriculture Credit, Pattoki,

    Sheikhupura & Phool Nagar

    Rs.77.45 million disbursed

    252 farmers got benefit

    Cutlery Sector, Wazirabad

    40 applications submitted to Bank of Punjab

    15 million approved for 20 applicants

    Plastic & PVC Pipes Sector, Lahore under Process

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    Marketing Services

    Website for Gems & Jewelry Sector

    Website for Cutlery Cluster, Wazirabad

    Website for Mango Cluster, Multan

    Indian Consultant for Sportswear Cluster, Sialkotand Plastic Cluster Lahore

    Women Entrepreneurs Information Network (WIN),www.win.org.pk

    Women Entrepreneurs Association, Multan

    Pak German Auto Network

    Industrial Information Network (IIN) B2B Portal

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    Glimpse ofSMEDATraining

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    Concluding Thoughts

    Entrepreneurship, as Way Forward forRepositioning Economy

    Role of Academia in promotingEntrepreneurship

    Role of SMEDA in Enterprise Development

    Expectations from the Youth

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    12 Steps to Startup

    Take a Skills and Interests Inventory

    Research and Evaluate Your Idea

    Calculate Your Costs

    Write Your Business Plan

    Identify Source ofStartup Financing Choose a Business Structure & Name Your New Business

    WorkThrough the Startup Paperwork Maze

    Develop Your Marketing and Customer Service Plan

    Court Your First Customers

    Develop and Hire Support Team

    Execute Your Marketing Plan

    Hang Out Your Shingle

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    Sources ofIdea Generation

    Family & friends

    Current employer

    Chambers and trade associations

    Government institution like SMEDA, TDAP, BOI,PCSIR

    Research Institutes and Universities

    Industry leaders/unit owners

    International development agencies

    Seminars, training programs and workshops

    Internet

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    Personal and Family background

    Education background

    Attitude

    Estimate of market needs and volume

    Ability to manufacture or deliver a service

    Government policies and incentives

    Investment size

    Growth opportunity

    Location

    Availability of inputs

    Validation & Selection ofIdea

    Important Consideration

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    Market Analysis

    Does the market exist?

    Consumption pattern of similar products

    Market Research

    Product / Idea testing

    I

    nternational trade data

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    Market Analysis

    Market Volume and Characteristics? FBS Data

    Current production levels

    Population growth

    GDP andI

    ncome Levels Government Policies Tariff Structure, duties, Subsidies

    Focus Group discussions

    Trends in Allied Products

    Trends in Substitute Products

    Distributor Retailer Feedback International Trends

    International Trade Regulations

    Foreign trade office in Pakistan and Pakistani MissionsAbroad

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    Competition Analysis

    Number of competitors

    Location and Size

    Marketing distribution and promotion

    Pricing

    Consumer loyalty

    Comparative advantage

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    Selection of Location

    Proximity to market Proximity to suppliers of inputs

    Government incentive packages

    Land price Availability of infrastructure

    Law and order situation

    Acc

    ess to Airport, Dry Port,S

    ea Port etc.

    Proximity to Established Trade Routes

    Location of Competitors

    Creditcy

    cle in the area