Slide 1

Established in 2006 APCO Australasia 2011 Conference and Exhibition

Slide 2

Background APCO International Message Spreads APCO Canada formed BAPCO formed APCO Australasia formed International Development Committee coordinating efforts Global Alliance formed!

Slide 3

APCO Global Alliance Purpose To align the APCO organizations to promote the sharing of information, experiences, ideas and best practices. To address the specific needs of each location and build common platforms for progress across geographic borders. To encourage the development of organizations that share the common purpose and espouse the same values and goals in other nations of the world.

Slide 4

International Policy Efforts Developed a policy statement on international travel and safety security for ubiquitous three digit emergency calling Developing a universal public emergency notification position statement Considering adoption of a policy position on LTE as the international standard for public safety broadband Developing global minimum training expectations Developing international telematics protocols

Slide 5

What are the strategic global issues we are facing? The global strategic issues previously identified by the APCO Global Alliance Partners Emergency Number Access Broadband for Public Safety Communications Data Management Spectrum Harmonization Public Safety Notification Systems Interoperability Telematics

Slide 6

Global Alliance Web Site www.apcoglobalalliance.org www.apcoglobalalliance.org

Slide 7

http://www.apcoglobalcongress.org

Slide 8

Goals and Objectives Goals Strengthen and enhance the identity and profile of the APCO Global Alliance in the Middle East Establish a new revenue stream for the APCO Global Alliance Develop new marketing channels and strategic alliance programs in the Middle East New member recruitment

Slide 9

Planning Background APCO Global Alliance agreed to explore concept during the 2009 Annual Conference & Expo Planning team on APCO International Staff created Site visit conducted in December 2009 to tour potential facilities to host event Event proposal developed in February 2010 Event confirmed in spring of 2010 Additional site visits conducted October 2010 and January 2011

Slide 10

Partner Organizations Dubai Convention and Visitors Bureau Dubai Chamber of Commerce and Industry Dubai Civil Defense Department Dubai Municipality Dubai Roads and Transportation Authority

Slide 11

Marketing & Communications Marketing Objectives Establish a brand that conveys APCO World Congress as a premier international event Develop a strategy that will achieve APCO Global Alliances financial goals, while being cost effective and sensitive to current economic conditions Produce sponsorship, exhibitor and attendee promotional materials that have compelling messages and attention-getting graphics Take full advantage of partnerships and trade agreements with regional entities that can help ensure that APCO Global Alliance cost effectively meets its financial goals Target Audiences Sponsors (international) Exhibitors (international) Attendees (Middle East Region)

Slide 12

Marketing & Communications Marketing Initiatives: Press Release announcing OnStar as Founding Platinum Sponsor Exhibitor Prospectus provided at Made in USA (Qatar) Early Bird Exhibitor Pricing Deadline Approaching E-blast Attendee Brochure at APCO Canada APCO Global Congress Exhibit at APCO Canada Updated Exhibitor Prospectus Mailing #1 Attendee Press Releases Exhibitor and Sponsor E-blast Exhibitor Press Release APCO Global Congress Exhibit at APCO Australasia Sponsors and exhibitors have agreed to help promote the event to their customers

Slide 13

Exhibits and Sponsorship Companies limited to 10x10 (3x3m) space. Platinum Sponsor can upgrade to max 20x20 and Gold can upgrade to max 10x20 space In the process of finalizing shell scheme packages and pricing for exhibits Sponsorship information available on the AGC website Sponsorship agreements are being updated

Slide 14

Exhibits

Slide 15

Slide 16

Sponsorships OnStar - Platinum Sponsor Gold Sponsor Packages - (2 available) Motorola - Silver Sponsor Alcatel-Lucent Silver Sponsor Harris - Bronze Sponsor PowerPhone - Bronze Sponsor Customized Sponsorship Packages (Pending) Intrado: Reviewing

Slide 17

Confirmed Speakers Paul Holman Manager, Ambulance Victoria Col Zied Al-Zoid Command Control Center Director, Amman Jordan Bud Mercer Former Assistant Commissioner in Charge of the Vancouver 2010 Integrated Security Unit (ISU) Robert LeGrande, II - Former Chief Technology Officer, Washington D.C.; Founder of The Digital Decision, LLC

Slide 18

Congress Schedule Day One Sunday 5 June 2011 08:00 17:00Registration 09:00 17:00 Pre-Con Institute Course - Customer Service in Todays Public Safety Communications Center 13:00 15:30 RF Communication Systems/Learn about Spectrum Management Techniques and Coordination Practices (No Charge) Monday 6 June 2011 08:00 18:00Registration 09:00 10:30Opening General Session & Keynote Address Dubai Police (invited) 10:00 17:00Exhibit Hall Hours 12:30 13:30Lunch 14:00 15:30Educational Session OnStar Presentation 15:30 16:00Networking Break 16:00 17:00Educational Session 18:00 20:00Delegate Welcome Reception

Slide 19

Congress Schedule Day Two Tuesday 7 June 2011 08:00 17:30Registration 09:00 10:30Keynote Session Dubai Civil Defense Presentation (invited) 10:00 17:00Exhibit Hall Hours 12:30 13:30Lunch 13:30 15:00 Educational Session "Visited by Hell and all its Fury" Ambulance Victoria Response Summer 2009, Paul Holman, Manager Emergency Management, Air Ambulance, Ambulance Victoria, Victoria Australia 15:00 15:30Networking/Exhibit Break 15:30 17:00 Educational Session Educational Session Public Safety Broadband Communications Using LTE; How Do We Get There? Robert LeGrande, II, Former Chief Technology Officer, Washington DC, Founder of The Digital Decision, LLC

Slide 20

Congress Schedule Day Three Wednesday 8 June 2011 08:00 12:00Registration 09:00 10:30Keynote Session Dubai Ambulance Services (invited) 10:00 12:00Exhibit Hall Hours 12:00 13:00Lunch 13:00- 14:00 Educational Session Col. Zied Al-Zobi, Command Control Center Director & Head of Command Control Project Office, Public Security Directorate, Amman Jordan 14:00- 14:30Networking Break 14:30- 15:30Education Session Dubai Ambulance Services (invited) 15:30- 15:45Networking Break 15:45- 17:00Closing Keynote Session Dubai RTA (invited) Thursday 9 June 2011 09:00 17:00Post-Con Institute Course - Stress Management in Emergency Communications

Slide 21

Congress Schedule Additions Pre-Conference: Sunday 5 June 2011: Customer Service in Todays Public Safety Communications Center RF Communication Systems (No Charge) Spectrum Management Techniques and Coordination Practices (No Charge) Post-Conference: Thursday 9 June 2011: Stress in Emergency Communications: Recognition, Reduction and Management Edition

Slide 22

Contractor Updates MCI (Dubai POC) Very engaged in attendee and exhibitor/sponsorship marketing of the AGC in Dubai 3 companies very interested in exhibiting Info-Salon (Registration Company) Online Registration will go live by February 21, 2011 Melville (Exhibitor Services) Online exhibitor manual scheduled to go live in March 2011

Slide 23

Whats Next Genuine Interest in Region Staff attended Made in USA Conference in Qatar Government interest in what APCO can offer Initial trip to Qatar in January 2011 Global Alliance partners have agree to move forward with Global Congress in Qatar for 2012

Slide 24

Questions?