Essentials Of App Store Optimization

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Essentials Of App Store Optimization


App store optimization (ASO) is your best bet to gain low-cost

app exposure, resulting in increased app downloads, a higher

number of quality users, and increased revenue. To explain

briefly and concisely: ASO is the process of increasing the

visibility of a mobile app in an app store through various tactics.


Choosing The Right Visuals

Visuals do not precisely influence the ranking algorithms but they

do play a major role in branding and giving users an insight of your

app. This is critical, you want something that draws users in and

stops them from scrolling past your app while browsing the app

store.

Your icon should stand out as well as speak of what the app is.

When researching numerous options in the app store, your icon is

your first and sometimes only impression. It is also a good idea to

make the icon design consistent throughout the app as well as with

your website.

Besides the icon, the first two screenshots are most crucial, as they

are the ones showcased in search results. Don’t just use the

screenshots as a place to place some pretty images. Portray the best

facets of the app and consider using words to describe what is

happening in the images. Treat these as advertisements and if

possible, tell a story.

Off-site Factors

The good news: there are further critical factors that can boost the

visibility of a mobile app in an app store. The bad news: you can

not manage them directly. The so called off-site factors can only be

dominated via external promotional sources.

Is there a relationship between number of downloads and the App

Store ranking? Yes, and it has a huge effect on ranking. In order to

attain top 10 rank in the App Store, an app will need to have a huge

volume of downloads in a timeframe of 72 hours. There are several

factors which will aid attaining the desired amount of downloads.

Reviews and ratings, social media and press presence all subsidize to

this. However if you are looking at an entry into a highly competitive

niche (such as gaming), buying downloads will be your best bet.


Reviews And Ratings

Why are these critical to any app on app store? Well, is a relationship

between ratings and rankings, and also users will not install an app

with a low rating, suspecting a poor experience.With this said, asking

for ratings and/or reviews is a double-edged sword, you want the

review, but not bad ones. Here are some simple guidelines to follow

to receive positive feedback and ratings:

Don’t ask when they are in the middle of something, you’re killing

their user experience.

Don’t ask for feedback as a crash report, that’s literally asking for

negative reviews.

Ask users if they would like to provide feedback, rather than begging.

Now that you’ve learnt all there is to app store optimization, you’re

halfway there! But having a mentor is always advisable.


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Essentials Of App Store Optimization

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