Essen presentation Partner Cities - how to make the most of it
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Transcript of Essen presentation Partner Cities - how to make the most of it
European Capital of Culture ESSEN/RUHR.2010and its concept of sustainability
Bidding Planning Realising Evaluating Implementing
What do we aim at? How do we work? What do we offer? What did we
achieve?
What do we suggest
for the future?
convincing the Jury
mobilising the region
developing the concept and organisational
structure
developing the projects
realising the projects
communicating the projects
evaluating aims and impacts
insuring sustainability
Sustainability
Sustainability in Culture
PRESERVE CULTURAL HERITAGE
STRENGTHEN THE LOCAL CULTURAL SCENE
FACILITATE ACCESS TO CULTURE AND CULTURAL
EDUCATION
CREATE AWARENESS OF CULTURAL OFFERS AND ITS
SIGNIFICANCE
COMMON MEMORY & STRONG ATTRACTIONS
CULTURAL DIVERSITY AND NETWORKS
GREATER INTEREST & PARTICIPATION IN CULTURE
ENHANCED REPUTATION OF THE REGION AND MORE
VISITORS
Indicators
1. Hard facts > tangibleExamples: numbers of visitors at cultural events, numbers of
arrivals and overnight stays, expenditures for culture, public
and private investments, new workplaces in culture and
creative industries, …
2. Soft facts > intangibleExamples: image, self-awareness of the citizens, community
spirits, togetherness, know-how in arts management, …
Programme
Ruhr Mythology
Coal and steel
Solidarity
Pride
Shaft SignsMay 22 - 30, 2010
!SING Day of SongJune 5, 2010 next: May 23, 2015
Still-Life A40/B1Juli 18, 2010
Marketing & Communication
Old ImageOld image
New in Europe!The Ruhr Metropolis.
Effects of RUHR.2010
Valuation of the Effects of the Capital of Culture (only regarding „improvement“)„Which changes could be observed through the Capital of Culture? What has improved, what has become worse, what stayed the same?"
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0 10 20 30 40 50
Prozent60 70 80 90 100
More top-rank cultural events
Solidarity with Europe
Mayor events
More alternative cultural offers in destricts
New interesting areas and places
More tourism
know other people and cultures
More opportunity for professional developmentfor artists
More intercultural exchange
city embellishments
Strengthening the self-confidence of the population
Economic improvement
Better Image
More on offer for youngsters
expected perceived change
ACADEMIC DATA
Evaluation
Impressive success
2010 almost 30 per cent growth in paying overnight guests, more international visitors in Essen5 to10 per cent sustainable increase (starting point figure 2009)
Sustainable Networks
NetworksCreating identity through events involving all 53 cities and 5.3 million inhabitants
Hamminkeln
SchermbeckWesel
HünxeVoerde
Xanten Sonsbeck
Alpen
Dorsten MarlRecklinghausen
GladbeckHerten
GelsenkirchenHerne
Bottrop
Dinslaken
Rheinberg Kamp-Lintfort
Moers Neukirchen-Vluyn
Duisburg
OberhausenEssen
Mülheim an derRuhr
Bochum
Witten
Hattingen
Schwerte Herdecke
Hagen
GevelsbergEnnepetal
Schwelm
Castrop-Rauxel Dortmund Unna
Bönen
HammWerneSelm
Haltern
Waltrop Lünen Bergkamen Kamen
HolzwickedeFröndenberg
Wetter
Sprockhövel
Oer-Erkenschwick
Datteln
Breckerfeld
RuhrArtMuseums
Cultural Infrastructure –Physical Sustainability Economic Development
Re-Designing the Metropolis: New Cultural Venues
Film | Architecture | Music & Theatre| Art | Performing Arts | Crafts | Design | Publishing | TV/Radio | Games/Software | Advertising | Fashion
CREATIVE INDUSTRIESBranches
The cooperation’s aim is to contribute to modern, future-oriented policies for the future by bringing together Europe’s business leaders, movers and shakers, from the economy, politics, media, science, and culture. The 3rd edition took place on 11 and 12 June 2014 in the city of Essen.
Forum d'Avignon RuhrEUROPA 2020 - INNOVATION IS PASSION
TWINS2010
TWINS is … 53 cities in the Ruhr Metropolis, over 200 twin towns in the whole of Europe and beyond, a hundred exciting trailblazing ideas and projects, more than 1,700 participating artists, totalling thousands of participants.
TWINS2010Projects
A few examples of 100 realized projects:
Move to 10“ scouting culture D H TR LTEuropeanYoung people´s art exhibition D F PL E GB FINLEA-German-Israeli performance D ILSULTAN documentary film D TRYoung people´s dance –myth of Europe D F PLInternational Youth Camp D IL RUS F GB FIN
Areas and districtsCreating appealing events at unusual venues and outstanding locations
RUHR GAMES 2015-2021
In summer 2015, the Ruhr Games will bring together in an unconventional way opposites: core Olympic disciplines merge with action sports, culture and youth events at impressive places between culture industry and competitive sports centers –all located in the heart of the Ruhr Metropolis. More than 10,000 talented, young athletes from all over Europe will compare their skill in exciting competitions.
Perspective
IBA
1989 - 1999
European Capital of Culture
2001 -2010
RUHR.2020 ?
2011 - 2020
Urbanity
Culture
Environment / Climate
Cultural Metropolis 2011 – 2020
Europe has a new attraction.European Capital of Culture 2010 says “Thank you”