Lehigh Valley Spring 2012

The Valley’s #1 Source For Local Sports

ESPN Radio

✓World wide leader in sports

Allentown-Bethlehem

✓Simulcast two signals

✓ESPN 1320 AM

✓WTKZ-AM, Allentown,

PA

✓WEEX-AM, Easton, PA

ESPN 1230/1320 is THE Source for all Iron Pigs Coverage

✓Featuring live play-by-play coverage of all Iron Pigs preseason, regular season and postseason games! PLUS, extensive pre-game and post-game coverage!

•Reach the Local Lehigh Valley Audience with the Iron Pigs

✓Over 670,000 total attendance in 2010!✓The Iron Pigs are in the top 6 Minor

League Baseball Franchises!✓The International League is growing

✓Single-season attendance record with over 7 million fans for the first time in the league’s 125-year history!

Quality AudiencePrime Demos

✓64.5% ages 25-54

✓91.9% male

Homeowners

✓81% own home

High Household Income

✓17.8% $75k-$100k

✓25.3% $100k or more

Education

✓63.6% have some college,

a degree, or more

Employed

✓78.2% are employed

✓48.3% white collar

✓29.9% blue collar

Marital Status

✓68% married

✓21% single

Source: Arbitron RETAIL DIRECT APR-JUN11/OCT-NOV11 18+ Station WEEX

Two Dial Positions = Greater Reach

Source: Spring 2012 Arbitron TapScan Allentown-Bethlehem TSA;

M-Su 6a-12m; P 18-64

ESPN Radio Lehigh Valley is

the first choice for local sports enthusiasts!

ESPN blows away the competition with

2,000 more listeners than the next sports station!

Strong With Men

Source: Spring 2012 ARBITRON Allentown-Bethlehem; TSA M-Su 6am-12p

Weekly Cume

Men; Multiple Age Ranges

DEMO M 18-24 M 25-34 M 35-44 M 45-54 M 55+

CUME 1,100 2,400 2,600 4,100 3,400

Your Local Home for All Things Football!

National Football League✓ESPN Lehigh Valley presents complete coverage of the NY Giants football

season.✓Monday night football, ALL NFL playoff games and Superbowl XLIII, and the

Pro Bowl!✓Plus, Sunday night game and Thursday night games!✓In-game sponsorship opportunities available.

Lehigh University Football✓ESPN Lehigh Valley provides live commentary for Lehigh football- both home

and away!✓Broadcasts available on Lehigh’s website.✓Includes pre-game show and branding opportunities at Lehigh’s Goodman

Stadium.Extended College Football Coverage

✓ESPN Lehigh Valley delivers coverage of select Saturday night competition. ✓Home of the college bowl season including the BCS Bowl Games as well as

the BCS National Championship Game.

LV Sports Radio Line-Up

Mike & Mike in the Morning (6A-10A)✓Traffic & Weather every 20 minutes✓The Morning Call Headline News✓High Profile Interviews

ESPN’s The Herd (10A-1P)✓With Colin Cowherd

ESPN’s The Scott Van Pelt Show (1P-4P)The Happy Hour Show (4P-7P)

✓The Valley’s Top Rated & Longest-Running live call-in sports show!

✓Great guest, polarizing commentary, and intelligent insight into everything sports-related

✓With Tom Fallon, Matt Markus, and Mike Mreczko

Tom Fallon

Matt Markus

Happy Hour live in the Lehigh Valley

The Happy Hour broadcasted live at local businesses 185 times in

2011

There were 377 ESPN related events and live broadcasts in 2011

Munch Madness, March Madness Bracket Contest, NFL Draft

Contest, 411, Bridge of Death, 10k Tailgate Tour, Athlete of the

Week, Local Sports Update

Lehigh Valley’s Exclusive Home for March Madness

✓Only Lehigh Valley station to deliver

full coverage of NCAA Basketball

Tournament

✓Every minute of the madness...

- Conference Championship Games

- The entire NCAA tournament, from

the play-in game all the way to the

Final Tour and Championship Game