• World Wide Leader in Sports

• Simulcast Two Signals• ESPN 1320 AM

• WTKZ-AM, Allentown, PA

• ESPN 1230 AM• WEEX-AM, Easton, PA

•ESPN RadioESPN Radio•ESPN RadioESPN Radio

•Allentown-Allentown-BethlehemBethlehem•Allentown-Allentown-BethlehemBethlehem

• ESPN 1230/1320 is THE Source for All Iron Pigs Coverage• Featuring live Play-by-Play

Coverage of All Iron Pigs preseason, regular season and postseason games! PLUS, extensive pre-game and post-game coverage!

• Reach the Local Lehigh Valley audience with the Iron Pigs• Over 670,000 Total Attendance in

2010!• The Iron Pigs are in the top 6 Minor

League Baseball Franchises!• The International League is growing!

• Single-season attendance record with

over 7 million fans for the first time in the league’s 125-year history!

ESPN 1230/1320:

The Iron Pigs’ NEW Flagship Station

ESPN 1230/1320:

The Iron Pigs’ NEW Flagship Station

Quality AudienceQuality Audience

• Prime DemosPrime Demos• 65.4% Age 25-54

• 83.5% Male

• HomeownersHomeowners• 92.8% Own Home

• High Household High Household IncomeIncome• 20% $75k-$100k• 22.7% $100k or more

• EducationEducation• 63.4% Have Some

College, A Degree or More

• EmployedEmployed• 82.8% Are

Employed• 50% White Collar• 32.3% Blue Collar

• Marital StatusMarital Status• 64% Married• 19% SingleSource: Arbitron RETAIL DIRECT

OCT-NOV10/APR-JUN11Adults 18+ Station WEEX

ESPN 1230 and 1320Two Dial Positions = Greater ReachESPN 1230 and 1320Two Dial Positions = Greater Reach

•ESPN blows away the competition with 4,900 More Listeners than the next sports station!

Source: Fall 2011 Arbitron TapScan Allentown-Bethlehem TSA; M-Su 6a-12m; P 25-54

• ESPN Radio Lehigh Valley is the first choice for local sports enthusiasts!

Strong With MenStrong With Men

DEMO M 18-24 M 25-34 M 35-44 M 45-54 M 55+

CUME 1,900 2,100 6,400 4,900 2,100Source: Fall 2011 ARBITRON

Allentown-Bethlehem; TSA M-Su 6am-12p Weekly Cume

Men; Multiple Age Ranges

Reach Men 25-44

Reach People Who Spend $$$Reach People Who Spend $$$

Utilize Professional Services

Eat in Restaurants

Attend Leisure and Sporting Events

Have Shopped in the Past 60 Days

Your Local Home for All Things Football!

Your Local Home for All Things Football!

• National Football League• ESPN Lehigh Valley presents complete coverage of the NY

Giants football season.• Monday Night Football, All NFL Playoff games and Super

Bowl XLIII, and the Pro Bowl!• PLUS, Sunday night game and Thursday night games!• In-game sponsorship opportunities available.

• Lehigh University Football• ESPN Lehigh Valley provides live commentary for Lehigh

football – both home and away!• Broadcasts available on Lehigh’s web-site.• Includes pre-game show and branding opportunities at

Lehigh’s Goodman Stadium.

• Extended College Football Coverage• ESPN Lehigh Valley delivers coverage of select Saturday

night competition.• Home of the college bowl season including the BCS Bowl

Games as well as the BCS National Championship Game.

LV Sports Radio Line-Up LV Sports Radio Line-Up

• Mike & Mike in the Morning (6A-10A)• Traffic & Weather every 20 minutes• The Morning Call Headline News• High profile interviews

• ESPN’s The Herd (10A-1P)• With Colin Cowherd

• ESPN’s The Scott Van Pelt Show (1P-4P)

• The Happy Hour Show (4P-7P)• The Valley’s Top Rated & Longest-Running

live call-in sports show!• Great guests, polarizing commentary, and

intelligent insight into everything sports-related

• With Tom Fallon, Matt Markus and Mike Mreczko

Tom Fallon

Matt Markus

• The Happy Hour broadcasted live at local businesses 185 times in 2011

• There were 377 ESPN related events and live broadcasts in 2011

• Munch Madness, March Madness Bracket Contest, NFL Draft Contest, 411, Bridge of Death, 10k Tailgate Tour, Athlete of the Week, Local Sports Update

ESPN 1230/1320Happy Hour live in the Lehigh Valley

ESPN 1230/1320Happy Hour live in the Lehigh Valley

Lehigh Valley’s Exclusive Home for March MadnessLehigh Valley’s Exclusive Home for March Madness

• ESPN 1230 AM 1320 AM• Only LV Station to deliver Full

Coverage of NCAA Basketball Tournament

• Every minute of the madness… • Conference Championship Games• The entire NCAA tournament,

from the play-in game all the way to the Final Four and Championship Game