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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

ESPN Magazine:3 Issue Confidential Campaign

We turn action codes into mobile engagement on any mobile phone.

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

Different Bonus Content in Each Issue

April 4, 2011MLB Latin American ConfidentialExclusive video content

April 18, 2011NFL Draft ConfidentialPhoto flipbooks of NFL Draft

May 2, 2011NFL Agent ConfidentialQ&A with NFL Agents

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

Title Page Provides Instructions for Codes

• Provides Instructions for Downloading Reader, Scanning Tags

• Highlights Content

• Explains Sweepstakes Incentive

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

Codes Appeared on a Variety of Editorial Pages

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5

Codes Link to Content and Sweepstakes Entry

Subsequent scans automatically direct to content and re-enter

the user in sweepstakes

First scan leads to a registration

page

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Thank you.

We turn action codes into mobile engagement on any mobile phone.

For more information, contact us:

www.nellymoser.com1-781-645-1515