Eskimi data collection proposal

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Eskimi data collection proposal Eskimi data collection proposal Fast way to collect 1000s of customer contacts

description

Data collection campaign proposal in Eskimi mobile community.

Transcript of Eskimi data collection proposal

Eskimi data collection proposal

Eskimi data collection proposalFast way to collect 1000s of customer contacts

Eskimi data collection proposal

We propose to utilize mobile marketing as means to collect customer contact data.

Data can be collected in Eskimi by inviting customers in branded campaign, creating a questionnaire or just asking to fill-in data forms. Eskimi uses virtual currency that might be used to induce customers to fill-in right information. When inducing customers to fill in forms of data, we can collect more specific data where users normally will take more time to do that.

Eskimi is managed by ActiveSec, company established in 2006. Eskimi is a mobile community that has grown to 5 mill members worldwide in 12 months. The project was launched inside the company starting 2010.

Eskimi data collection proposalMain facts about Eskimi

Eskimi has more than

5,000,000+ registered users.Growth speed 30,000+ new users every day and growing...

250,000+ unique users access the site on average per day.

They open 14,000,000+ pages and

spend more than 50 minutes on site per day.

main markets of Eskimi:

2.200,000+ registered users in Nigeria

1.000,000+ registered users in Ghana

700,000+ each in Indonesia, Vietnam

200,000+ each in South Africa, Zimbabwe, Tanzania, Namibia, Kenya

Eskimi data collection proposalUsers by age & city

0-1710.8%

18-2462.5%

25-3423.4%

35-442.1%

45+1.3%

Age City

Lagos 32.2%Abuja 6.2%Ibadan 5.7%Benin-City 5.2%Port Harcourt 5.0%Warri 3.6%Abeokuta 3.2%Aba 3.1%Akure 2.9%Other 32.2%

Youth (18-24) audience with a great distribution throughout the country.In addition, good reach in the young professionals (25-34) group.

Eskimi data collection proposalEskimi overview 2

Homepage Members Profile page

Product Features

New Friend DiscoveryUsers easily find new friends from their city, country or all over the world for virtual and real relationships.

Private MessagingUsers can send private messages to each other, including emoticons and picture messages, which we call flirtones.

Public MessagingUsers can chat in public chat rooms. Various rooms are available for local and global chatting.

Virtual GoodsUsers can send gifts to each other, such as birthday cakes, flowers, cars, etc.

Friend ListsUsers can add other users to their friend lists for easy and constant access.

Friend FeedsUsers can track latest news about their friends in an activity feed, where latest status updates, photo uploads and other significant actions are displayed.

Photo SharingUsers can upload and share photos, including limited access Private Photos folder, which can be sold or view only by permission.

VotingUsers can vote each other photos and compete in leader boards.

Social GamesUsers can play simple social games on site, such as mobile RPG Dragons and mobile racing Drag Racing.

+ much more...

Eskimi data collection proposalDisplay Advertising and Samsung community integration

Display advertising can be used to promote the collection of data. This will give certain brand exposure also.

Graphical and text banner advertisement can be used.

Putting up a banner in one of Eskimi largets markets Nigeria will collect around 50'000 unique customer data.

What can be collected:1) Poll data + contact information2) Longer questionnaires + contact information3) Simple yet specific information4) Contact information:

Mobile number verification is possible for additional contact fee (users will have to confirm their mobile number by putting in confirmation codes that we will send by SMS).

If users will agree to share their contact information, we will not ask them to enter them if they already did so in Eskimi. This will increase the success and quality of the data.

5 minute questionaire = 100 coins!

Answer questions about your mobile data plan: get coins

Eskimi data collection proposalFurther information

For any further information, please contact:

Vytas Paukštys, [email protected]+370 633 00000

Ayo Alli, Sales director, [email protected], [email protected] mobile: +2347031373455UK mobile: +447967818775

Eskimi, ActiveSec HQ:Kareiviu 19-139, LT-09133Vilnius, Lithuania

Eskimi representative in Nigeria:ILLA COMMUNICATIONS LIMITEDNo. 13, Military Street, Onikan, Lagos State Nigeria